Cathy Song Novelli is a purpose-led leader who builds and leads high-performing teams that are client and market obsessed, data-driven, and ROI-focused in driving growth, particularly in nascent B2B + B2C markets. She is a seasoned marketing executive with expertise in growth marketing (growing brands, products, and revenue), overseeing all marketing and communications functions, including brand and product marketing, content, demand gen, events, analytics + operations, design, media, communications and corporate social responsibility. Cathy is known for building and energizing cross-functional teams that operate with unified orchestration toward shared goals. She works under the premise that building happy teams who love their work enable them to build brands that customers love.