ON24 vs Hubilo: Webinar and Virtual Event Management Comparison

Have you ever invested significant time and resources into a virtual event, only to find that attendee engagement falls flat? You're not alone. According to recent studies, 58% of marketers struggle to keep virtual audiences engaged, highlighting a critical challenge in today’s digital-first landscape. This is where Hubilo and ON24 come in, two leading platforms designed to transform your virtual events.

But how do you choose the right platform for your unique needs? In this comprehensive comparison, we'll talk about the strengths and weaknesses of Hubilo vs ON24. Let's compare Hubilo and ON24, exploring their features, user experiences, engagement capabilities, and more to help you choose the best platform for your virtual events.

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Platform Overview

Before we delve into the specifics, it's essential to understand the overarching strengths of each platform. While both Hubilo and ON24 cater to virtual, hybrid, and in-person events, they offer distinct advantages. 

Hubilo

Hubilo is an engagement-first event platform designed to create interactive, high-conversion experiences. It's particularly favored by marketers, sales teams, and event organizers who prioritize data-driven outcomes. Here are some of Hubilo’s core features:

• Interactive Engagement Features: Utilize live Q&A sessions, polls, breakout rooms, and gamification elements to actively involve your attendees.
• AI-Driven Personalization: Customize sessions, matchmaking, and networking opportunities based on comprehensive attendee data.
• Instant Analytics: Offers advanced analytics dashboard to evaluate event performance and monitor attendee engagement in real-time.
• Snackable Content Hub: Transform webinar recordings into short, shareable clips for content marketing and expanded audience reach.
• Comprehensive Branding & White Labeling: Extensive customization options for registration pages, virtual booths, and webinar environments to align seamlessly with your brand identity.
• Actionable Conversion Prompts: With Hubilo, create effective CTAs (Call-to-Actions), known as conversion prompts, that encourage attendees to take immediate actions, such as scheduling meetings or signing up for follow-up sessions.
• Advanced Lead Scoring: Hubilo’s lead scoring system assigns value to attendee behaviors and interactions during events, enhancing your lead management.
• Multi-Platform Streaming: Broadcast your events simultaneously across multiple platforms like LinkedIn, YouTube, and Facebook for broader reach.
• CRM Integrations: Seamlessly sync with platforms like HubSpot, Salesforce, and Microsoft Dynamics 365 to automate data flow and streamline workflows.

Hubilo truly shines in its ability to ensure your efforts translate into tangible results. Ready to transform engagement into real business impact? Try Hubilo today and experience interactive Q&A, polls, and powerful analytics that drive measurable results.

ON24

ON24 offers a sophisticated, AI-powered engagement platform tailored for webinars, virtual events, and content experiences. Known for its user-friendly interface and robust integration capabilities, ON24 is a top choice for B2B marketers. Key features include:

• AI-Powered ACE (Analytics and Content Engine): Engage your audience with intelligent, personalized experiences and continuous engagement through AI-generated content and always-on nurtures.
• Dynamic Personalization: Define targeted audience segments based on various criteria, enabling personalized marketing and sales execution.
• Comprehensive Integrations: Connect seamlessly with CRM systems like Salesforce, marketing automation platforms like Marketo, and other essential business tools.
• Advanced Webinar Management: Host live, simulive, or on-demand webinars with customizable registration pages, branded experiences, and interactive engagement tools.
• Robust Analytics and Insights: Capture and analyze every audience interaction, measure event performance, and make data-driven decisions to optimize future webinars.

ON24 stands out for its ability to create highly engaging, interactive events that replicate the feel of in-person gatherings. 

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User Experience

A platform's ease of use and intuitive design can significantly impact your event's success. Let’s compare how Hubilo and ON24 deliver on user experience.

Hubilo

Hubilo emphasizes a no-code setup, so you can design branded event pages, add sponsor booths, and manage registrations without technical hassles. Here’s what you can expect:

• Clean Dashboard: Even first-time users can set up a webinar in minutes, thanks to Hubilo’s intuitive interface.
• One-Click Login: Minimizes friction for attendees, reducing drop-offs caused by complicated registration processes.
• Mobile-Optimized: Attendees can join from anywhere, ensuring you capture a global audience without technical barriers.
• User-Friendly Tools: Drag-and-drop features for creating registration pages and event layouts make customization effortless.

You can effortlessly create a new webinar session, choose a landing page template, and integrate interactive elements like polls or Q&A without any coding knowledge.

Want an intuitive, no-code platform that elevates attendee experiences? Get a Hubilo demo and see how effortless setting up an event can be.

ON24

ON24 offers a more sophisticated, streaming-like interface designed to deliver engaging, high-quality experiences. Here’s how it measures up:

• Intelligent Interface: Utilizes AI to personalize interactions and streamline event management.
• Comprehensive Setup Tools: Includes drag-and-drop registration pages, customizable email campaigns, and advanced segment builders for targeted audience engagement.
• Dedicated Speaker Support: Provides green rooms and production studios to ensure presenters are well-prepared and supported.
• Mobile and Browser Optimization: Ensures seamless access and interaction for attendees across different devices and platforms.
• Ease of Use for Presenters: Simplifies screen sharing, content adjustments, and real-time feedback integration for a smooth presentation experience.

Potential Hurdle: Some users mention a learning curve with multi-session events, but once onboarded, the system helps maintain brand consistency across different webinar formats.

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Engagement and Audience Interaction

Engagement isn’t just a buzzword—it’s a critical metric that often distinguishes a successful event from a forgettable one. Let’s explore how Hubilo and ON24 tackle audience participation and interaction.

Hubilo

Hubilo excels with its real-time engagement tools, designed to keep your audience active. Here are some key features:

• Live Polls and Q&A:
  Spark interactions and keep audiences tuned in with instant feedback mechanisms.
• Gamification with Kahoot:
  Transform standard Q&A sessions into fun quizzes that boost participation and retention.
• Conversion Prompts:
  Strategically placed CTAs nudge attendees to book demos or download resources when their interest peaks.
• Snackable Content Creation:
  Automatically generate clips, blogs, and social posts from your webinar, extending engagement beyond the event.

Why This Matters: Increased engagement typically leads to higher lead quality, stronger brand loyalty, and better event satisfaction. Hubilo’s built-in lead scoring and real-time notifications help maximizing conversion opportunities.

Craving higher conversions from your webinars? Try Hubilo and transform silent viewers into active participants with interactive polls, chats, and real-time prompts.

ON24

ON24 focuses heavily on creating a lively atmosphere with a range of interactive features:

• Live Chat, Polls, and Q&A: Standard interactive features that keep your audience vocal and engaged throughout the session.
• Breakout Rooms: Perfect for smaller group discussions, virtual networking, or AMA (Ask Me Anything) sessions.

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Branding and Customization

When audiences interact with your event, you want them to see more than just slides and a chat box. Instead, you want them immersed in your brand’s look and feel. Let’s see how Hubilo and ON24 handle customization.

Hubilo

Hubilo offers deep white-labeling options and easy-to-use branding controls:

• Custom Landing Pages: Craft fully branded registration and event pages that reflect your brand’s colors, logos, and messaging.
• Snackable Content Hub: Maintain brand consistency even post-event by converting webinar sessions into branded clips, blogs, and social posts.
• Personalization at Scale: Adjust text, banner placements, and email headers without coding, ensuring a cohesive brand tone throughout.

Why It Matters: Brand consistency builds trust. When attendees see familiar fonts, colors, and logos, they’re more likely to associate the positive event experience with your product or service.

Maximize engagement and conversion with Hubilo! 🏆 From advanced analytics to real-time lead scoring, Hubilo provides the tools you need to drive meaningful results. 💼 Book your demo today and get started!

ON24

ON24 also prioritizes branding with these features:

• Customizable Consoles: Tailor the audience console with your brand’s colors, logos, and graphics to ensure a consistent brand presence throughout the event.
• Custom Email Campaigns: Design tailored email campaigns with your brand’s logo and color palette to ensure recognition and consistency.
• Dynamic Content Integration: Incorporate relevant content and branding elements seamlessly into presentations and interactive sessions.

Some reviewers mention that while ON24’s branding features are powerful, certain deeper customizations (like advanced landing page tweaks) may require additional effort or advanced plan options.

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Integrations and Analytics

How easily your event data flows into your CRM or marketing automation system can mean the difference between a one-off broadcast and an ongoing lead-generation engine.

Hubilo

Hubilo is lauded for its seamless integration with popular marketing and sales tools, ensuring you capture attendee engagement without extra manual work:

• CRM & MAP Integrations: Connect with HubSpot, Salesforce, Marketo, and more for automatic lead scoring and pipeline updates.
• Real-Time Notifications: Route immediate signals like high-intent poll respondents to your sales teams for prompt follow-ups.
• Account Intelligence Dashboard: Track attendee behavior across multiple webinars, then prioritize leads based on engagement metrics.
• Lead Scoring: A system that assigns value to attendee behaviors and interactions during events for lead management.

Analytics in Action: Imagine hosting a product demo with 50 participants, where 10 request a meeting. Hubilo automatically syncs this data to your CRM, flags them as high-intent leads, and triggers personalized email follow-ups. This frictionless process is a significant reason marketing and sales teams love Hubilo.

Ready to skip the spreadsheets and guesswork? Connect Hubilo to your CRM and watch how effortless lead nurturing can be.

ON24

ON24 provides robust integrations, focusing on enhancing marketing workflows and post-event follow-ups:

• CRM Integrations: Eloqua, HubSpot, Marketo, Salesforce Pardot, and Salesforce Sales Cloud, ON24 covers the major players, allowing seamless data syncing.
• AI-Powered Insights: Utilize AI-driven analytics to generate actionable insights from attendee interactions and engagement levels.
• Advanced Reporting: Capture real-time virtual event performance analytics, including attendee counts per session, sponsor booth visits, and content downloads.
• Power Leads: identify top prospects by providing detailed engagement metrics. Access Prospect Engagement Profiles and custom reports with Advanced Analytics.

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Technical Support

Even the best platform needs robust customer service. Here’s how Hubilo and ON24 stack up when it comes to guiding you through setup, troubleshooting, and event execution.

Hubilo

Hubilo boasts client-centric support at every stage:

• Dedicated Client Experience Managers: Receive personalized assistance for everything from event planning to post-event analytics.
• 24/7 Assistance: If issues arise mid-webinar, such as a speaker audio glitch, you’re not left scrambling solo.
• Real-Time Troubleshooting: Chat or call support can guide you if, say, a sponsor’s booth stream stops working or an attendee can’t access a breakout room.

Why You’ll Love It: When running high-stakes product launches or multi-day summits, real-time problem-solving can mean the difference between a smooth experience and a PR nightmare.

Don’t let technical hurdles disrupt your next event. Partner with Hubilo and get the peace of mind that comes from round-the-clock, dedicated support.

ON24

ON24 also offers a hands-on approach, particularly for B2B marketers hosting large-scale webinars or summits:

• Personalized Onboarding: Work closely with a success manager to integrate ON24 into your workflow seamlessly.
• Responsive Help Channels: Access chat, email, or phone support, though response times may vary based on your plan level.
• Resource Library: Utilize tutorials and video guides to help new users get comfortable with the platform’s features quickly.

Given ON24’s rapid development cycle, some users mention they’re continually learning new features. However, the customer support team is known for being open to feedback and quick with solutions.

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User Feedback

To truly understand how these platforms perform, it helps to look at honest appraisals from people who’ve used them. Let’s compare what users say about Hubilo and ON24, focusing on core strengths, common challenges, and overall sentiment.

Hubilo: G2 Reviews and Highlights

Hubilo consistently earns praise for its engagement-driven approach and comprehensive support:

• High Marks for Engagement Tools: Reviews often highlight interactive polls, live Q&A, and custom landing pages as game-changers for user involvement. Attendees stay active, resulting in better lead capture and follow-up.
• Real-Time Sales Enablement: The platform’s instant notifications help sales teams capitalize on moments of high attendee intent, leading to faster conversions.
• Snackable Content Hub: Marketers love that Hubilo automatically generates clips, blogs, and social posts from events, saving hours of post-production time.
• Dedicated Customer Support: Whether you’re a newbie or a seasoned pro hosting major conferences, G2 reviewers frequently commend Hubilo’s client experience managers for their proactive and hands-on assistance.

Constructive Feedback: Some users wish for even deeper customization on landing pages. However, they note that Hubilo’s development team is responsive to feature requests and continuously rolls out updates.

Want to host events that attendees actually rave about? Schedule a Hubilo demo and see why so many event planners can’t stop recommending it.

ON24: G2 Reviews and Highlights

ON24 also boasts a strong reputation for its easy to use interface and robust integration capabilities:

• AI-Driven Content Creation: Users appreciate how the platform auto-generates video snippets and social posts, drastically reducing content repurposing time.
• Solid Integrations: From CRMs to marketing automation, ON24 covers a wide range, enabling smooth data syncing and efficient post-event follow-ups.
• Customer Success Team: Reviewers frequently mention attentive onboarding and prompt support, which is crucial for large-scale events.

Some users note a higher learning curve for multi-session summits and a desire for more robust landing page customization. Others comment on pricing tiers that may be steep for smaller organizations.

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Conclusion

Ultimately, your choice between Hubilo and ON24 hinges on the specific goals and priorities of your event strategy. Both platforms excel at delivering immersive, data-rich experiences, but they do so in unique ways.

• Pick Hubilo if...
  You want a conversion-focused environment that blends real-time engagement features, integrated CRM and MAP workflows, and advanced lead-scoring capabilities. Hubilo’s no-code setup, snackable content creation, and robust customer support make it a top pick for marketers. 
• Pick ON24 if...
  You need a platform that uses AI to deliver personalized engagement and robust webinar management tools. ON24’s AI-powered ACE, comprehensive analytics, and extensive customization options are ideal for B2B marketers. 

Final Verdict: If your top priority is immediate ROI, scalable lead generation, and end-to-end support, Hubilo stands out. If you’re seeking an on-brand, visually polished experience, ON24 won’t disappoint.

Ready to level up your virtual events and see real business outcomes? Book a Hubilo demo now and discover how interactive webinars and robust CRM integrations can supercharge your marketing, pipeline, and brand reputation.

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