Sequel vs Hubilo: Event Platform Comparison

Keeping your audience engaged in virtual events is tougher than ever. A recent survey found that 91% of event professionals stated that increasing engagement was an important priority for them. This shows the need for strong and interactive platforms. Hubilo and Sequel are two leading platforms designed to make your virtual events memorable and drive meaningful business results.

Choosing the right platform can greatly affect your event's success. Whether you want to generate leads, build brand awareness, or deepen interactions with your audience, the right platform matters. This comparison of Hubilo vs. Sequel will help you understand each platform’s strengths and limitations. It will guide you to choose the best one for your specific event needs.

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Platform Overview

Before looking at their features, it’s important to understand the basic strengths of each platform. Hubilo and Sequel support various types of virtual events but use different methods and functions. Each offers unique benefits based on your event goals.

Hubilo

Hubilo is an event platform focused on engagement. It creates interactive and high-conversion experiences. Marketers, sales teams, and event organizers prefer Hubilo for its data-driven results, such as lead scoring and content repurposing. Key features of Hubilo include:

• Interactive Engagement Features: Engage your audience with live polls, Q&A sessions, and chat functionalities to maintain high levels of interaction throughout your events.
• Snackable Content Hub: Automatically convert recorded sessions into bite-sized clips for post-event marketing, boosting ROI and saving time.
• Branding & White Labeling: Extensive customization options for registration pages, virtual booths, and webinar environments to align seamlessly with your brand identity.
• Real-Time Prospect Notifications: Keep your sales team informed whenever high-intent leads engage during the event.
• Conversion Prompts: With Hubilo, create effective CTAs (Call-to-Actions), known as conversion prompts, that encourage attendees to take immediate actions, such as scheduling meetings or signing up for follow-up sessions.
• Advanced Lead Scoring: Hubilo’s lead scoring system assigns value to attendee behaviors and interactions during events, enhancing your lead management.
• Comprehensive CRM Integrations: Seamlessly sync with platforms like HubSpot, Salesforce, and Microsoft Dynamics 365 to automate data flow and streamline workflows.
• Account Intelligence: The Account Intelligence Dashboard for Webinar Events identifies top accounts and contacts using engagement metrics, helping align sales and marketing. It provides insights like lead scores, intent ratings, and firmographic details for targeted outreach.

Why Hubilo Stands Out: Hubilo ensures your event efforts lead to real business results, such as pipeline growth, better brand visibility, and actionable market insights. Ready to turn engagement into business impact? Try Hubilo today and benefit from interactive Q&A, polls, and powerful analytics.

Sequel

Sequel is a live session platform that you can embed directly into your website. It’s perfect for B2B marketers, from webinars to large events. Trusted by startups and global companies, Sequel offers all the tools to integrate the full webinar experience on your site without third-party platforms. Key features of Sequel include:

• Embed Capabilities: Easily embed webinars on your website using iframe codes, CMS integrations (like WordPress and Webflow), or API access. This ensures a smooth user journey from registration to live sessions and on-demand replays.
• Powerful Registration Options: Use Sequel's built-in registration forms or integrate with third-party forms. It offers deep CRM connectivity and smart user tracking for a seamless registration experience.
• Live Sessions: Stream live webinars directly on your website with clear video and audio for any audience size.
• Media Hub: Access instant replays after each session, driving traffic to your website and boosting conversions by 60-70% without manual uploads.
• Data Insights: Gain deep insights across your website, tracking audience engagement from product pages, blogs, and campaigns to improve lead scoring and content strategy.
• AI-Powered Tools: Use Sequel AI to create high-quality, repurposed content like video clips, blog posts, and social media content to extend your webinars' reach and impact.
• Advanced Customization: Customize event spaces with themes, colors, fonts, and visual overlays to match your brand, creating a visually engaging experience.

Why Sequel Stands Out: Sequel’s embeddable webinars integrate smoothly into your website, offering a unified user experience. It provides powerful tools for engagement, data insights, and AI-driven content creation to maximize your event's impact.

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User Experience

The user experience (UX) of a platform greatly affects both the host's and attendees' satisfaction. Let’s compare how Hubilo and Sequel deliver on usability and overall experience.

Hubilo

Hubilo focuses on a no-code setup. You can design branded event pages, add sponsor booths, and manage registrations easily. Here’s what makes Hubilo’s UX stand out:

• Clean Dashboard: Easy to navigate, even for new users.
• One-Click Login: Simplifies the login process for attendees, reducing drop-offs.
• Mobile-Optimized: Allows attendees to join from anywhere, supporting a global audience.
• User-Friendly Interface: Simplifies event setup with drag-and-drop features and customizable templates.
• User Journey Example: If you’re a marketing manager setting up a webinar, Hubilo lets you choose a landing page template, add interactive elements like polls and Q&A, and launch your event without technical skills.

Want an easy, no-code platform that enhances attendee experiences? Get a Hubilo demo and see how simple the event setup can be.

Sequel

Sequel offers a seamless user experience by embedding webinars directly onto your website. This provides a cohesive and branded environment for hosts and attendees. Here’s how Sequel enhances UX:

• Easy Embedding: Embed webinars easily using iframe codes, CMS integrations (like WordPress and Webflow), or API access for a smooth user journey.
• Comprehensive Registration: Powerful registration options with customizable forms, deep CRM integrations, and smart user tracking for a personalized experience.
• Live Session Management: Hosts can manage layouts, media playback, and interactive elements directly on their website with a full production suite..
• Media Hub Integration: Instant replays are available right after events, driving traffic and boosting conversions without manual uploads.
• Potential Hurdle: Some users might find embedding webinars slightly technical initially, but Sequel offers comprehensive guides and support to help.

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Engagement and Audience Interaction

Engagement is key to any successful virtual event. Let’s see how Hubilo and Sequel keep your audience involved.

Hubilo

Hubilo shines with its real-time engagement tools. These tools keep your audience interacting and converting throughout the event:

• Live Polls and Q&A: Encourage participation and gather instant feedback to keep attendees engaged.
• Gamification with Kahoot: Turn Q&A sessions into fun quizzes that boost participation.
• Conversion Prompts: Strategically placed CTAs prompt attendees to take actions like booking demos or downloading resources.
• Snackable Content Creation: Automatically create clips, blogs, and social posts from your webinars, extending engagement beyond the live event.
• Networking Features: Allow attendee interactions through chat functions and virtual networking lounges.

Why This Matters: Higher engagement leads to better lead quality, stronger brand loyalty, and improved event satisfaction. Hubilo’s lead scoring and real-time notifications ensure engaged attendees are followed up with promptly, maximizing your ROI.

🌟 Find the Perfect Webinar Platform for Your Needs! 🌟

Make an informed choice for your next webinar platform. Hubilo offers unmatched engagement and scalability. Book a Hubilo Demo Today!

Sequel

Sequel focuses on creating an interactive environment with its comprehensive engagement features:

• Live Chat, Polls, and Q&A: Standard tools to keep your audience involved.
• Breakout Rooms: Enable smaller group discussions, virtual networking, or AMA sessions for a more interactive experience.
• Networking Hub: Provide spaces for peer-to-peer networking, where attendees can join and leave smaller group conversations.
• Personalized Calls-to-Actions: Customize messaging and CTAs based on attendee interactions to drive conversions effectively.

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Branding and Customization

When audiences interact with your event, you want them to see more than just slides and a chat box. You want them immersed in your brand’s look and feel. Let’s see how Hubilo and Sequel handle customization.

Hubilo

Hubilo offers extensive white-labeling options and easy branding controls:

• Custom Landing Pages: Create fully branded registration and event pages that reflect your brand’s colors, logos, and messaging.
• Snackable Content Hub: Maintain brand consistency post-event by turning webinar sessions into short clips with your design elements.
• Personalization at Scale: Adjust text, banner placements, and email headers without coding to keep a cohesive brand tone.
• Custom Email Sequences: Design branded email sequences to increase attendance rates and maintain engagement before and after the event.

Why It Matters: Brand consistency builds trust. When attendees see your fonts, colors, and logos, they’re more likely to link the positive event experience with your product or service.

Want a platform that lets you shine from landing page to follow-up emails? Explore Hubilo’s customization tools and turn every touchpoint into a branded masterpiece.

Sequel

Sequel also prioritizes branding, focusing on a personalized and visually engaging experience:

• Custom Themes: Give each event track a unique visual theme, making multi-session conferences look organized and branded.
• Visual Overlays: Show full-screen images and stage-wide PNG graphics to enhance visual appeal and professionalism. Easily upload and manage overlays for dynamic, branded presentations.
• Custom Email Campaigns: Design tailored email campaigns with your brand’s logo and color palette for recognition and consistency.
• Branded Emails: Create personalized, branded emails that improve webinar attendance and ensure consistent, timely communication throughout the event lifecycle.

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Integrations and Analytics

How easily your event data flows into your CRM or marketing system can determine if your event is a one-off broadcast or an ongoing lead-generation tool.

Hubilo

Hubilo is praised for its seamless integration with popular marketing and sales tools. This ensures you capture attendee engagement without extra manual work:

• CRM & MAP Integrations: Connect with HubSpot, Salesforce, Marketo, and more for automatic lead scoring and pipeline updates.
• Real-Time Notifications: Send immediate signals—like high-intent poll responses—to your sales teams.
• Account Intelligence Dashboard: Track attendee behavior across multiple webinars and prioritize leads based on engagement metrics.
• Custom API Integrations: Ensure data flows smoothly between Hubilo and other tools in your marketing stack.
• Analytics in Action: For example, if 50 participants watch your product demo and 10 request a meeting, Hubilo syncs that data to your CRM, flags them as high-intent leads, and triggers personalized email follow-ups. This seamless process is why marketing and sales teams love Hubilo.

Ready to skip the spreadsheets and guesswork? Connect Hubilo to your CRM and see how easy lead nurturing can be.

Sequel

Sequel offers strong integrations and detailed analytics, focusing on marketing workflows and post-event follow-ups:

• CRM Integrations: Seamlessly connect with HubSpot, Salesforce Sales Cloud, Salesforce Pardot, Marketo, Eloqua, and more for smooth data syncing and lead management.
• CMS Integrations: Easily embed Sequel webinars into your website using CMS integrations like WordPress and Webflow, or use API access for custom integrations.
• Advanced Analytics: Track every aspect of your events with Sequel's analytics, including registration timelines, campaign conversion rates, user behavior, and detailed engagement metrics.
• AI-Powered Insights: Use AI-driven analytics to generate actionable insights from attendee interactions and engagement levels, improving your content strategy and lead scoring.
• API and Webhook Access: Stream raw data into solutions like Databricks, Snowflake, or MongoDB, giving you full control over your data pipeline.

Why It Matters: Sequel’s connected insights help you understand audience behavior, track engagement closely, and make data-driven decisions to optimize future events.

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Technical Support

Even the best platform needs strong customer service. Here’s how Hubilo and Sequel compare in guiding you through setup, troubleshooting, and event execution.

Hubilo

Hubilo provides client-focused support at every step:

• Dedicated Client Experience Managers: Get personalized help for everything from event planning to post-event analytics.
• 24/7 Assistance: If issues arise during a webinar, like a speaker’s audio glitch, you’re not left alone.
• Real-Time Troubleshooting: Chat or call support can help if a sponsor’s booth stream stops working or an attendee can’t access a breakout room.
• Comprehensive Onboarding: Hubilo’s onboarding ensures you’re fully ready to use all platform features effectively.

Why You’ll Love It: When running a high-stakes product launch or a multi-day summit, real-time problem-solving can mean the difference between a smooth experience and a PR nightmare.

Don’t let technical issues disrupt your next event. Partner with Hubilo and enjoy peace of mind with round-the-clock, dedicated support.

Sequel

Sequel offers a hands-on approach, especially for B2B marketers hosting large webinars or summits:

• Chat and Email Support: Available Monday-Friday from 8:00 AM ET to 8:00 PM ET. Outside these hours, support is available once the team is back online.
• Standard and Business Support Plans: Standard Support plan customers get responses within 5 business days. Business plan customers have phone support during live events.
• Resource Library: Comprehensive tutorials and video guides help new users get comfortable with the platform, from setting up breakout rooms to scheduling automated emails.

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User Feedback

To understand how these platforms perform, let’s look at reviews from users. We’ll compare what people say about Hubilo and Sequel, focusing on strengths, challenges, and overall sentiment.

Hubilo: G2 Reviews and Highlights

Hubilo gets high praise for its engagement-driven approach and strong support:

• High Marks for Engagement Tools: Users love interactive polls, live Q&A, and custom landing pages. These tools keep attendees active, leading to better lead capture and follow-up.
• Real-Time Sales Enablement: Instant notifications help sales teams act on high-intent attendee moments, leading to faster conversions.
• Snackable Content Hub: Marketers appreciate that Hubilo automatically creates clips, blogs, and social posts from event recordings, saving hours of post-production time.
• Dedicated Customer Support: G2 reviewers often highlight Hubilo’s client experience managers for their proactive and hands-on help.

Want to host events that attendees love? Book a Hubilo demo and see why many event planners recommend it.

Sequel: G2 Reviews and Highlights

Sequel has a strong reputation among B2B marketers, especially for its embeddable webinar experience and excellent support:

• Professional and Easy-to-Use Interface: Users appreciate Sequel’s sleek design, making webinars look professional and easy to manage on their websites.
• Seamless Integration with CRM Systems: Integrating Sequel with platforms like Marketo improves tracking engagement and managing registrations.
• AI-Powered Tools: Sequel AI stands out for automating content creation, including video clips, blog posts, and social media content, helping scale marketing efforts effortlessly.
• Immediate Replays and Data Integration: Instant replays after events drive traffic and boost conversions, with all viewer data seamlessly integrated into CRM systems.

Some users mention minor technical glitches and a slightly clunkier backstage producer experience compared to other tools. There’s also a desire for more messaging customizations for panelists and better integration features.

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Conclusion

Ultimately, your choice between Hubilo and Sequel hinges on the specific goals and priorities of your event strategy. Both platforms excel at delivering immersive, data-rich experiences, but they do so in unique ways.

• Pick Hubilo if...
  You want a conversion-focused environment that blends real-time engagement features, integrated CRM and MAP workflows, and advanced lead-scoring capabilities. Hubilo’s no-code setup, snackable content creation, and robust customer support make it a top pick for marketers aiming to turn webinars into pipeline.
• Pick Sequel if...
  You need a platform that embeds seamlessly into your website while offering powerful engagement tools and AI-driven content creation. Sequel’s comprehensive integration capabilities, instant replays, and advanced customization options are ideal for B2B marketers seeking to drive traffic and enhance user experience directly on their own sites.

Final Verdict: If your top priority is immediate ROI, scalable lead generation, and end-to-end support, Hubilo stands out. If you’re seeking an embeddable, highly customizable platform that delivers a polished, interactive experience directly on your website, Sequel is an excellent choice.

Ready to level up your virtual events and see real business outcomes? Book a Hubilo demo now and discover how interactive webinars and robust CRM integrations can supercharge your marketing, pipeline, and brand reputation.