Webinar software comparison

GoTo Webinar vs. Airmeet vs. Hubilo: Comparing Top Event Platforms

Selecting the right webinar platform is crucial for effective lead generation, enhancing brand visibility, and fostering community interaction. Making an incorrect choice can lead to wasted time and diminished credibility. Let’s delve into three prominent platforms: GoTo Webinar, Airmeet, and Hubilo.
The go-to webinar platform of leading enterprise teams

GoTo Webinar vs. Zoom vs Hubilo: No BS Comparison

Email Builder
(No custom email domain and email status/reports)
(Robust with features like drag-and-drop and deep customization)
Branded Landing Pages
 (no Whitelabel URL, pre-built themes)
(Custom logo available but no custom font, drag-and-drop editor, or custom code option)
(No-code customization)
Green Room / Backstage
Lead Scoring
(called Attendee Engagement Score)
 (Assign points based on attendee activities and integrate with CRM tools)
AI-Driven Content Repurposing
(Snackable Content Hub)
Simulive / Pre-Recorded Broadcast
CRM & Marketing Automation Integrations
(No Mailchimp and Microsoft Dynamics)
(Most integrations supported)
(Salesforce, HubSpot, Marketo, Microsoft Dynamics, and more.)
Engagement Tools (Polls, Quizzes, etc.)
(Missing features like notifications, mentions, etc.)
(Robust + 3rd-party integrations)
CPE
Analytics & Reports
 (Attendance stats and custom reports)
 (Overview, Event Summary, Registration Details, Activity Details, Attendance)
 (Detailed engagement metrics)
1-Click Login Links
24/7 Dedicated Support
(Standard business hours)
Varies
Third-Party Engagement Apps
(Limited)
(Kahoot, Interprefy, DonorBox etc.)
(Kahoot, Slido, Interprefy, etc.)
Conversion Prompts
(create actionable CTAs called conversion prompts that lead to immediate action)
Account Intelligence Dashboard
(gain insights into the leading accounts for better conversations and more conversions)
In-webinar Branding
Last Update: 14 Jan, 2025 | 12:25 GMT
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Category-Based Feature Comparison Section

1. Pre-Event Engagement

Livestorm stands out for its streamlined email tools and customizable reminders. It enables users to schedule and automate email notifications while tailoring their content for better engagement. 

Webex provides basic pre-event features such as email reminders and a straightforward registration process but lacks the depth of personalization found in Livestorm. 

Hubilo, on the other hand, offers a more comprehensive pre-event experience. It supports calendar integrations, networking lounges for Virtual Events, and extensive options for providing detailed event and speaker information, ensuring attendees are fully prepared and engaged even before the event begins.

Customization & Branding

Livestorm provides basic branding options, such as editable email templates and landing pages, but does not support full white-labeling, limiting its ability to provide a completely branded experience. 

Webex offers minimal customization and lacks significant branding flexibility, relying instead on pre-defined templates. 

Hubilo excels in white-labeling, allowing users to customize every aspect of their event, from landing pages with unique URLs to fully branded event interfaces. Organizations can create a seamless, branded experience across all touchpoints, from emails to live event platforms, ensuring consistent representation of their identity.

Speaker & Host Experience

Livestorm provides essential tools for speakers, including a green room for preparation and multi-camera support during live sessions. It facilitates a seamless experience for hosts, allowing them to engage with attendees effectively. 

Webex includes basic speaker support with features like AV testing and screen sharing but lacks a dedicated green room. However, it has a feature called Practice Sessions for hosts which they can use to prepare for the webinar or a virtual event.

Hubilo excels in supporting speakers and hosts, offering a full suite of tools, including green rooms, simulive (pre-recorded session playback), and enhanced interaction options. This makes it an ideal choice for larger events requiring polished presentations.

Attendee Engagement

Livestorm shines with features like call-to-action (CTA) buttons, live answer notifications, and emoji reactions, which help keep attendees engaged throughout the session. 

Webex relies on its integration with Slido for engagement tools, including polls, Q&A, and basic chat features. However, it does not provide CTA buttons or advanced interaction tools. 

Hubilo provides the most comprehensive engagement suite, featuring live polls, Q&A, networking lounges for Virtual Events, and in-depth attendee interaction tracking. This makes it highly effective for creating interactive and memorable event experiences.

Analytics & Reporting

Livestorm offers solid engagement tracking and in-depth reports including basic information like registration details and attendance metrics. It also provides technical information like traffic sources, browsers, operating systems etc. Hence, it’s suitable for any type of event, big or small, that requires a lot of insights.

Webex provides event reports with engagement and registration metrics but does not provide in-depth information about the technical data. 

Hubilo stands out with its robust analytics dashboard, offering features such as UTM tracking, lead scoring, and registration source tracking. These tools empower organizers to measure event success and gain actionable insights for future improvements.

Integrations & Automation

Livestorm integrates well with marketing and sales tools like HubSpot and Intercom, offering a public API for developers to customize workflows. 

Webex boasts a broad app marketplace but focuses more on general-purpose integrations like Microsoft Office and Google Workspace rather than marketing automation. 

Hubilo supports an extensive range of CRM and marketing automation platform (MAP) integrations, including Salesforce and Marketo, making it a powerhouse for organizations seeking seamless data flow and advanced automation.

Customer Support Comparison

Livestorm offers 24/5 customer support through its help center and community resources, ensuring timely assistance for most users. 

Webex relies heavily on documentation and forums, with limited live support options. 

Hubilo provides 24/7 customer support and dedicated event success managers for enterprise users, making it the most reliable choice for organizations hosting critical events.

Pricing Comparison

Livestorm’s free plan includes features like virtual backgrounds, on-demand webinars, and webinar automation, making it ideal for small-scale events. Its Pro Plan costs $79/month and bundles all functionalities, while the Enterprise Plan is tailored for large-scale events, supporting up to 3,000 attendees. 

Webex offers a free plan for meetings up to 50 minutes long, with premium plans starting at $144/user/year and scaling to $270/user/year for business features. 

Hubilo provides a free trial and a Webinar Plus Plan for $800/month, covering comprehensive event features. Hubilo’s Enterprise Plan is customizable for larger organizations and supports unlimited live attendees, providing premium support and advanced tools. Hubilo’s pricing reflects its superior capabilities as a premium, engagement-first platform. Its Webinar Plus Plan at $800/month isn’t just a package of features; it’s an investment in comprehensive, scalable event technology designed to deliver unmatched audience interactivity, dynamic branding, and rich, actionable analytics. For larger enterprises, Hubilo’s customizable plans go beyond attendee limits, offering unlimited live participants, premium 24/7 support, and seamless integrations that adapt to your evolving business needs.

Experience the Difference with Hubilo

Hubilo stands out as the most comprehensive platform for hosting virtual and hybrid events. With our advanced customization features, white-labeling capabilities, and attendee engagement tools, we provide a seamless and immersive experience for both organizers and participants. 

Whether you need powerful analytics, integrations with CRM and MAP platforms, or a fully branded event interface, Hubilo delivers it all in one platform. 

Maximize Webinar ROI With Hubilo

Pre-Event Engagement

GoTo Webinar

GoTo Webinar excels with its simple registration pages and automated email reminders. Attendees can register swiftly through direct links, though customization for forms or landing pages is limited. There’s no option for attendees to explore the event environment before it starts; once they sign up, they wait for the link or reminder. However, the ability to host recurring webinars is a plus for those planning repeated sessions.

Airmeet

Airmeet emphasizes a social and interactive atmosphere before the event begins. You can share event details in advance and include calendar links. While Airmeet allows you to feature speaker information, it doesn’t support adding photos and bios directly within the platform.

Hubilo

Hubilo strikes a balance between efficiency and flexibility. It offers customizable forms for collecting attendee information, domain-based access restrictions similar to GoTo Webinar, and the creation of branded landing pages that reflect your event’s aesthetic. Additionally, the 1-click login feature enables attendees to join effortlessly without searching for passwords or codes.

Customization & Branding

GoTo Webinar

GoTo Webinar provides a basic landing page for each session, which can be tailored with key information and branding elements like logos. However, advanced branding options, such as custom fonts, detailed color schemes, or dynamic element embedding, are not available in the standard plan. This straightforward approach works well for those who prefer simplicity.

Airmeet

Airmeet’s landing pages are relatively easy to customize. Organizers can add personalized information and visuals, but deeper customization of fonts, color themes, or domain slugs might be restricted unless you upgrade to a higher plan. The platform allows you to create a “reception area” or lounge with custom backdrops, offering a unique branding opportunity for multi-session or hybrid events.

Hubilo

Hubilo offers extensive customization options, allowing you to modify your landing page URL (slug) and apply custom code or design tweaks to match your vision. White labeling is available, letting you hide the Hubilo brand behind your domain. You can also integrate social media open graph settings for more polished share previews. This flexibility ensures your event page feels like a seamless extension of your website rather than a generic third-party form.

Speaker & Host Experience

GoTo Webinar

The host experience on GoTo Webinar is straightforward, featuring screen sharing, polls, and Q&A moderation. However, it lacks advanced features like one-click speaker login or live “green rooms.” The platform prioritizes reliability over complex production, making it ideal for those who regularly repeat sessions or prefer a hassle-free setup.

Airmeet

Airmeet supports up to 10 speakers, including hosts, co-hosts, and those with screen-sharing rights. It features a green room, AV testing, and additional camera support. You can run simulive sessions, where pre-recorded content is streamed as live, and speakers can raise their hands or be invited to join the stage.

Hubilo

Hubilo offers a Broadcasting Studio with overlays, branding options, and real-time attendee engagement notifications. While it doesn’t support automated recurring webinars, you can easily duplicate event setups or replicate session elements. The backstage environment allows speakers to perform AV checks, load presentations, and manage transitions smoothly, providing a studio-like production experience without needing multiple tools.

Attendee Engagement

GoTo Webinar

GoTo Webinar includes basic engagement tools like Q&A, polls, and chat. However, direct messaging between attendees and hosts or panelists is limited. There’s no built-in networking lounge or extensive chat area for peer interactions. For more interactive sessions beyond Q&A, additional tools or workarounds may be necessary.

Airmeet

Airmeet offers 720p video quality with a typical 30-second delay in “lite mode.” It features breakout rooms, a social lounge with table layouts, watch party sessions, chat, Q&A, polls, and allows up to 28 participants to have audio/video on stage if needed. Attendees can raise their hands to speak or join the stage, and reactions and emojis enhance the experience. Integration with third-party apps like Kahoot is available, though advanced engagement features might require specific configurations.

Hubilo

Hubilo provides live polls, Q&A, and real-time CTAs that can be inserted mid-session to guide attendees toward actions like signing up or downloading materials. While direct peer-to-peer chat isn’t typically part of the webinar flow, Hubilo excels in real-time engagement metrics. You can identify who’s most active in asking questions or participating in polls, helping you qualify hot leads for immediate follow-up. The platform’s in-session engagement tracking is particularly valuable for data-driven event management.

Content and Viewing

GoTo Webinar

GoTo Webinar provides recorded replays that attendees can access after the live session ends, allowing those who missed it to catch up at their convenience. While the platform is straightforward in its approach to on-demand content, it does not offer extensive AI-driven editing or automatic clip creation. Organizers who wish to repurpose session recordings for marketing campaigns may need to rely on external editing tools or integrations.

Airmeet

Airmeet automatically archives sessions for on-demand viewing, so participants can easily revisit key moments. Though it does not emphasize AI-generated or automatically editable content, Airmeet integrates with third‐party apps (like Kahoot) for additional engagement. This means organizers can still find creative ways to repackage recorded sessions, albeit with some manual effort or external solutions.

Hubilo

Hubilo typically makes session recordings available on demand within 15–20 minutes after the live broadcast wraps up. Distinguishing itself from the others, Hubilo incorporates an AI-powered “Snackable Content Hub,” which can auto-generate short video snippets, social posts, and mini write-ups. This built-in capability streamlines post-event marketing, eliminating the need for separate platforms to create shareable highlights or recaps.

Scalability

GoTo Webinar

GoTo Webinar supports up to 3,000 live attendees under its higher-tier plans, making it a solid choice for mid-sized events and webinars. Its focus on recurring sessions and ease of use suits organizations running frequent, moderately sized webinars. However, businesses anticipating much larger audiences may need to explore other platforms or adapt with multiple sessions.

Airmeet

Airmeet is known for handling very large online events, with the capacity to host up to 100,000 participants. It’s engineered for high-scale engagements such as global summits or multi-session conferences, providing features like breakout rooms and social lounges without sacrificing streaming stability. For event organizers planning substantial audiences, Airmeet’s large capacity can be a decisive advantage.

Hubilo

Hubilo also scales comfortably to accommodate 100,000 attendees, making it a strong contender for major virtual conferences and hybrid events. With infrastructure features like load balancing and robust support, Hubilo maintains interactive tools such as real-time polls, Q&A, and clickable CTAs even under heavy loads. Its high-capacity approach allows organizers to run large broadcasts without worrying about performance drops.

Analytics & Reporting

GoTo Webinar

GoTo Webinar provides essential metrics—such as attendance rates, poll responses, and Q&A logs—that can be exported for further analysis. While it delivers the basics of tracking live engagement, it only provides limited lead scoring system (without weighted scores). GoTo Webinar features CPE credits or automatic certificate issuance but with limited functionality.

Airmeet

Airmeet captures an array of data, including registration info, attendee engagement, and lounge participation for networking events. These reports help organizers understand session effectiveness, but lead scoring is handled more through general engagement analytics (e.g., how many times a user participates in chat, Q&A, or polls). One major downside of Airmeet is that it does not support CPE & Certificates.

Hubilo

Hubilo features a detailed Account Intelligence Dashboard that includes registration data, in-session engagement, and lead qualification metrics. For example, attendees who ask multiple questions or visit specific pages can be flagged as high intent. This dashboard is excellent for pinpointing which sessions or speakers were most effective, feeding into lead scoring, and triggering notifications for your sales or marketing teams when certain thresholds are met. Hubilo also supports CPE & certificate issuance, that will help you acknowledge attendee achievements or offer continuing education credits.

Integrations & Automation

GoTo Webinar

GoTo Webinar offers limited direct integrations beyond its own suite. For extensive marketing automation with platforms like Salesforce or HubSpot, external connectors are likely needed. Popular tools such as Microsoft Dynamics and Mailchimp aren’t supported natively.

Airmeet

Airmeet integrates with multiple CRM applications, including Salesforce, HubSpot, and Microsoft Dynamics. However, these integrations might have limited functionality compared to other platforms. Airmeet focuses more on engagement and networking, so automation may feel secondary if you’re aiming for a data-driven funnel approach.

Hubilo

Hubilo is built for seamless integration with major CRMs (e.g., Salesforce, Microsoft Dynamics 365) and marketing tools (HubSpot, Marketo). You can set up automated triggers, such as sending follow-up emails when attendees join multiple sessions, without needing extra modules or paid add-ons. The platform leverages multiple integrations to support automation-first event management.

Customer Support

GoTo Webinar

GoTo Webinar provides standard weekday support and a self-service knowledge base. While you can often resolve basic issues on your own, addressing urgent problems outside regular hours can be challenging, especially for events spanning global time zones.

Airmeet

Airmeet offers a virtual Customer Support Lounge and a live help desk for direct assistance with agents. Most live support is available on weekdays, but the lounge provides real-time solutions, making it ideal for small teams or events that require quick turnarounds.

Hubilo

Hubilo delivers 24/7 dedicated support along with a customer success team. This round-the-clock availability ensures that event organizers can promptly address technical issues or attendee concerns, which is especially important for large virtual conferences or events across multiple time zones.

Pricing

GoTo Webinar

  • Lite ($49/month): Supports up to 250 participants, includes basic analytics, automated emails, source tracking, and a GoTo Meeting license.
  • Standard ($99/month): Accommodates up to 500 participants, enhanced analytics, custom registrations, and 10 channel pages.
  • Pro ($199/month): Handles 1,000 participants, adds expanded branding, up to 30 channel pages, and video editing tools.
  • Enterprise ($399/month): Supports 3,000 participants, unlimited cloud storage, and advanced features on top of the Pro plan.

Additional features like payment acceptance, breakout rooms, or AI meeting summaries may require extra fees or add-ons. GoTo Webinar also provides 7-day free trial

Airmeet

  • Premium Webinars ($167/month): Suitable for live, simulive, and on-demand webinars. It includes unlimited webinars, two team members, and scalable attendee capacity (100–10,000). Features encompass immersive stages, instant replays, content repurposing, and multilingual captions. A 4% commission applies to ticket sales.
  • Events (Custom Quote, Free Trial Available): Designed for larger events like conferences and expos, adding multi-track formats, in-person check-ins, and custom email domains to Premium Webinar features. It also includes a dedicated success manager with a 2% ticketing fee.
  • Managed Events (Custom Quote, Consultation Required): A full-service option for enterprises, covering event planning, custom landing pages, promotional content, and post-event insights. Ideal for hands-off management without ticketing fees.

Hubilo

Hubilo provides tiered pricing plans tailored to different event sizes and organizational needs. Hubilo also provides a 14-day free trial. Here’s more information:

  • Webinar Plus ($800/month, billed annually): Perfect for hosting around one webinar per month with up to 2,000 annual attendees. Features include 1080p broadcasting, no-code landing pages, email automation, and detailed analytics.
  • Webinar Multiply ($1,200/month, billed annually): Adds custom branding, an AI-powered Snackable Content Hub, and account intelligence for ABM. Suited for two to three monthly webinars and up to 4,000 attendees annually.
  • Enterprise (Custom Quote): Designed for unlimited attendees and multiple events, offering white-labeling, custom domains, premium support, and multi-day virtual conferences. Tailored for organizations aiming to scale beyond smaller or occasional webinars.

Why Choose Hubilo?

Hubilo distinguishes itself with a comprehensive suite of integrated workflows, seamless 1-click login, real-time engagement scoring, and flexible paid ticketing options, including Apple Pay and Google Pay. Its robust CRM integrations and white-label capabilities create a powerful environment for running single webinars or large-scale event series. Hubilo sets a new standard for virtual event success. Explore Hubilo today to elevate your events.

It’s like magic

Why Top Global Brands Prefer Hubilo

Hubilo offers a seamless way for content teams to scale work and collaborate more closely with demand generation and growth teams to capture customer intent.

Alexandra  Krasne

Director Content Marketing + Strategy

Hubilo has been a huge upgrade for how we run our webinars. We’ve seen a massive boost in pipeline, and the engagement from both our team and attendees has been remarkable. Hubilo has really elevated our webinars, making them more interactive and impactful than we ever thought possible

Sathyanarain Muralidharan

Director of Marketing

This is great as marketers & sales teams are more interested in ABM and this has been a challenge when integrating systems. The visuals of the dashboard are clear and easy to understand.

Christina Cernauske

Revenue Operations Manage

Hubilo offers a seamless way for content teams to scale work and collaboVirtual events play an important role in business marketing but given the amount of time, resources and capital invested, it's imperative to be able to calculate the ROI of your event. That's why having a great event software partner, like Hubilo, is critical to not only producing flawless and engaging events, but proving the value of them through key performance indicators like pipeline and revenue.rate more closely with demand generation and growth teams to capture customer intent.

Gianna Gaudini

Head of Events

So many marketers are only focused on driving leads to a webinar, passing them to sales, then moving on to the next one. This tool fundamentally changes how marketers look at webinars: shifting from a lead gen mindset to driving actual pipeline.

Josh Carter

Sr Marketing Mgr, Demand Gen + Marketing Ops

The experience has been great. Webinar+ is very easy to use, and has great engagement features. We have high attendance rates, we have high viewing times - we've also had a lot of on demand views. We're really enjoying the content hub.

Claudia Oliva

Director of Growth & Events

Hubilo offers a seamless way for content teams to scale work and collaborate more closely with demand generation and growth teams to capture customer intent.

Alexandra  Krasne

Director Content Marketing + Strategy

Hubilo has been a huge upgrade for how we run our webinars. We’ve seen a massive boost in pipeline, and the engagement from both our team and attendees has been remarkable. Hubilo has really elevated our webinars, making them more interactive and impactful than we ever thought possible

Sathyanarain Muralidharan

Director of Marketing

This is great as marketers & sales teams are more interested in ABM and this has been a challenge when integrating systems. The visuals of the dashboard are clear and easy to understand.

Christina Cernauske

Revenue Operations Manage

So many marketers are only focused on driving leads to a webinar, passing them to sales, then moving on to the next one. This tool fundamentally changes how marketers look at webinars: shifting from a lead gen mindset to driving actual pipeline.

Josh Carter

Sr Marketing Mgr, Demand Gen + Marketing Ops

Hubilo offers a seamless way for content teams to scale work and collaboVirtual events play an important role in business marketing but given the amount of time, resources and capital invested, it's imperative to be able to calculate the ROI of your event. That's why having a great event software partner, like Hubilo, is critical to not only producing flawless and engaging events, but proving the value of them through key performance indicators like pipeline and revenue.rate more closely with demand generation and growth teams to capture customer intent.

Gianna Gaudini

Head of Events

The experience has been great. Webinar+ is very easy to use, and has great engagement features. We have high attendance rates, we have high viewing times - we've also had a lot of on demand views. We're really enjoying the content hub.

Claudia Oliva

Director of Growth & Events
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