Webinar software comparison

BigMarker vs GoTo Webinar vs Hubilo: An Event Platform Comparison

Webinars drive lead generation, brand awareness, and community engagement, and the wrong choice can cost you both time and credibility. Explore three popular platforms: GoTo Webinar, BigMarker, and Hubilo.
The go-to webinar platform of leading enterprise teams

BigMarker vs GoTo Webinar vs Hubilo: No BS Comparison

Email Builder
(No custom email domain, drag-and-drop)
(Robust with features like drag-and-drop and deep customization)
Branded Landing Pages
(Custom logo, font available but no unified branding)
 (no Whitelabel URL, pre-built themes)
(No-code customization)
Green Room / Backstage
Lead Scoring
 (Assign points based on attendee activities and integrate with CRM tools)
AI-Driven Content Repurposing
(Snackable Content Hub)
Simulive / Pre-Recorded Broadcast
CRM & Marketing Automation Integrations
(No Microsoft Dynamics)
(No Mailchimp and Microsoft Dynamics)
(Salesforce, HubSpot, Marketo, Microsoft Dynamics, and more.)
Engagement Tools (Polls, Quizzes, etc.)
(No embedded apps)
(Missing features like notifications, mentions, etc.)
(Robust + 3rd-party integrations)
CPE
Analytics & Reports
(overall summary, registration stats, attendance stats, poll results, custom reports)
 (Attendance stats and custom reports)
 (Detailed engagement metrics)
1-Click Login Links
24/7 Dedicated Support
(Standard business hours)
Third-Party Engagement Apps
 (Limited)
(Limited)
(Kahoot, Slido, Interprefy, etc.)
Conversion Prompts
(create actionable CTAs called conversion prompts that lead to immediate action)
Account Intelligence Dashboard
(gain insights into the leading accounts for better conversations and more conversions)
In-webinar Branding
Last Update: 14 Jan, 2025 | 12:25 GMT
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Category-Based Feature Comparison Section

1. Pre-Event Engagement

Livestorm stands out for its streamlined email tools and customizable reminders. It enables users to schedule and automate email notifications while tailoring their content for better engagement. 

Webex provides basic pre-event features such as email reminders and a straightforward registration process but lacks the depth of personalization found in Livestorm. 

Hubilo, on the other hand, offers a more comprehensive pre-event experience. It supports calendar integrations, networking lounges for Virtual Events, and extensive options for providing detailed event and speaker information, ensuring attendees are fully prepared and engaged even before the event begins.

Customization & Branding

Livestorm provides basic branding options, such as editable email templates and landing pages, but does not support full white-labeling, limiting its ability to provide a completely branded experience. 

Webex offers minimal customization and lacks significant branding flexibility, relying instead on pre-defined templates. 

Hubilo excels in white-labeling, allowing users to customize every aspect of their event, from landing pages with unique URLs to fully branded event interfaces. Organizations can create a seamless, branded experience across all touchpoints, from emails to live event platforms, ensuring consistent representation of their identity.

Speaker & Host Experience

Livestorm provides essential tools for speakers, including a green room for preparation and multi-camera support during live sessions. It facilitates a seamless experience for hosts, allowing them to engage with attendees effectively. 

Webex includes basic speaker support with features like AV testing and screen sharing but lacks a dedicated green room. However, it has a feature called Practice Sessions for hosts which they can use to prepare for the webinar or a virtual event.

Hubilo excels in supporting speakers and hosts, offering a full suite of tools, including green rooms, simulive (pre-recorded session playback), and enhanced interaction options. This makes it an ideal choice for larger events requiring polished presentations.

Attendee Engagement

Livestorm shines with features like call-to-action (CTA) buttons, live answer notifications, and emoji reactions, which help keep attendees engaged throughout the session. 

Webex relies on its integration with Slido for engagement tools, including polls, Q&A, and basic chat features. However, it does not provide CTA buttons or advanced interaction tools. 

Hubilo provides the most comprehensive engagement suite, featuring live polls, Q&A, networking lounges for Virtual Events, and in-depth attendee interaction tracking. This makes it highly effective for creating interactive and memorable event experiences.

Analytics & Reporting

Livestorm offers solid engagement tracking and in-depth reports including basic information like registration details and attendance metrics. It also provides technical information like traffic sources, browsers, operating systems etc. Hence, it’s suitable for any type of event, big or small, that requires a lot of insights.

Webex provides event reports with engagement and registration metrics but does not provide in-depth information about the technical data. 

Hubilo stands out with its robust analytics dashboard, offering features such as UTM tracking, lead scoring, and registration source tracking. These tools empower organizers to measure event success and gain actionable insights for future improvements.

Integrations & Automation

Livestorm integrates well with marketing and sales tools like HubSpot and Intercom, offering a public API for developers to customize workflows. 

Webex boasts a broad app marketplace but focuses more on general-purpose integrations like Microsoft Office and Google Workspace rather than marketing automation. 

Hubilo supports an extensive range of CRM and marketing automation platform (MAP) integrations, including Salesforce and Marketo, making it a powerhouse for organizations seeking seamless data flow and advanced automation.

Customer Support Comparison

Livestorm offers 24/5 customer support through its help center and community resources, ensuring timely assistance for most users. 

Webex relies heavily on documentation and forums, with limited live support options. 

Hubilo provides 24/7 customer support and dedicated event success managers for enterprise users, making it the most reliable choice for organizations hosting critical events.

Pricing Comparison

Livestorm’s free plan includes features like virtual backgrounds, on-demand webinars, and webinar automation, making it ideal for small-scale events. Its Pro Plan costs $79/month and bundles all functionalities, while the Enterprise Plan is tailored for large-scale events, supporting up to 3,000 attendees. 

Webex offers a free plan for meetings up to 50 minutes long, with premium plans starting at $144/user/year and scaling to $270/user/year for business features. 

Hubilo provides a free trial and a Webinar Plus Plan for $800/month, covering comprehensive event features. Hubilo’s Enterprise Plan is customizable for larger organizations and supports unlimited live attendees, providing premium support and advanced tools. Hubilo’s pricing reflects its superior capabilities as a premium, engagement-first platform. Its Webinar Plus Plan at $800/month isn’t just a package of features; it’s an investment in comprehensive, scalable event technology designed to deliver unmatched audience interactivity, dynamic branding, and rich, actionable analytics. For larger enterprises, Hubilo’s customizable plans go beyond attendee limits, offering unlimited live participants, premium 24/7 support, and seamless integrations that adapt to your evolving business needs.

Experience the Difference with Hubilo

Hubilo stands out as the most comprehensive platform for hosting virtual and hybrid events. With our advanced customization features, white-labeling capabilities, and attendee engagement tools, we provide a seamless and immersive experience for both organizers and participants. 

Whether you need powerful analytics, integrations with CRM and MAP platforms, or a fully branded event interface, Hubilo delivers it all in one platform. 

Maximize Webinar ROI With Hubilo

Pre-Event Engagement

GoTo Webinar

GoTo Webinar is well-known for straightforward registration pages and automated email reminders. You can invite attendees via direct links and let them register quickly, although deep customization for forms or landing pages isn’t its strong suit. There’s no pre-event access for attendees to explore the environment beforehand; once they register, they’ll wait for a link or reminder. GoTo Webinar does, however, allow recurring webinars, which is useful if you plan to host the same session multiple times.

BigMarker

BigMarker excels at this stage by providing landing page templates (up to 15 designs), to which you can add speaker bios, event details, and branding elements. It also supports pre-event access so registered attendees can understand the platform layout or view event materials in advance. This can be especially handy if you have a multi-session agenda and want attendees to map their schedules. Another perk is a one-click login. Once someone registers, they can enter future sessions without juggling complicated passwords or repeated sign-ups.

Hubilo

Hubilo offers a blend of efficiency and flexibility. You can set up custom forms to gather attendee details, apply domain-based access restrictions (similar to GoTo Webinar’s domain limitation), and generate a branded landing page that aligns with your event’s visual identity. Another advantage is 1-click login, so attendees can hop on without rummaging for passwords or sign-in codes.

Customization & Branding

GoTo Webinar

GoTo Webinar has a basic landing page for each session, which you can customize with essential information and branding elements like logos. However, the standard plan does not offer advanced branding, such as custom font families, elaborate color themes, or embedding code for dynamic elements. GoTo Webinar’s simple page might suffice if you want a no-frills approach.

BigMarker

BigMarker is more advanced, letting you choose from 15 design templates and control aspects like backgrounds, banners, and even the URL on Enterprise+. This helps create a cohesive brand experience from the moment someone lands on your registration page. You can embed speaker bios, show a schedule, and highlight sponsor logos in a more flexible layout. For marketers aiming to keep brand consistency across multiple online channels, BigMarker’s templates can significantly upgrade the simpler alternatives.

Hubilo

Hubilo stands out because you can edit your landing page URL (the slug) and apply custom code or design edits to achieve your desired look. White labeling is available, so the Hubilo brand can disappear behind your domain. You can also integrate social media open graph settings for more sophisticated share previews. This level of flexibility helps your event page look and function as an extension of your website rather than a standard third-party sign-up form.

Speaker & Host Experience

GoTo Webinar

GoTo Webinar’s host experience is straightforward: You can share screens, run polls, or moderate Q&A. However, advanced features, like a one-click login for speakers or live “green rooms,” might be missing. The focus is on reliability rather than elaborate production. If you frequently repeat sessions or prefer minimal fuss, GoTo Webinar’s simplicity can benefit you.

BigMarker

BigMarker includes a backstage area for hosts and speakers to prep before going live. You can load slides, videos, or polls in advance, useful for more polished productions. The platform supports recurring webinars, simulive, and on-demand, giving you multiple ways to present content. BigMarker’s “green room” approach can help you coordinate behind the scenes if you have complex agendas or multiple panelists.

Hubilo

Hubilo offers a Broadcasting Studio featuring overlays, branding options, and real-time notifications about attendee engagement. While it doesn’t support recurring webinars in a single automated workflow, you can easily clone event setups or replicate certain session elements. The backstage environment enables speakers to run AV checks, load presentations, and confirm transitions. It’s a robust option for a studio-like production without juggling multiple tools.

Attendee Engagement

GoTo Webinar

The platform supports Q&A, polls, and chat to some extent. However, direct messaging between webinar attendees and hosts/panelists is limited. There’s no built-in networking lounge or large-scale chat area for peer-to-peer engagement. While it does the basics well, interactive sessions beyond Q&A may require additional tools or workarounds.

BigMarker

BigMarker is known for advanced engagement. You can run polls, encourage participants to ask questions, and even create pop-up offers or calls to action. Sponsor booths if you're running a multi-session conference. Suppose you're running a multi-session conference. The standard engagement features, Q&A, polls, and chat, are robust enough for strictly webinar-focused events.

Hubilo

Hubilo includes live polls, Q&A, and real-time CTAs that you can insert mid-session to direct attendees toward sign-ups or downloading materials. While direct peer-to-peer chat is not part of the typical webinar flow, the platform excels at real-time engagement metrics. You can see who’s asking the most questions or participating in polls, potentially qualifying them as hotter leads for immediate follow-up. Hubilo’s in-session engagement tracking is a standout if you want data-fueled event management.

Content and Viewing

GoTo Webinar

GoTo Webinar provides access to recorded sessions for post-event viewing, but it does not offer tools for automatically creating clips or highlights. While attendees can watch the sessions after the event, the platform’s focus remains on reliable webinar delivery rather than content repurposing for marketing purposes. Organizers may need to use external editing tools to generate highlight clips or social media posts from the recorded content.

BigMarker

BigMarker offers event recordings that can be accessed after the session ends, but like GoTo Webinar, it does not feature automated tools for creating short clips or highlights from the recorded sessions. Organizers who want to repurpose their content for social media or promotional materials will need to rely on external video editing software or third-party integrations for these features.

Hubilo

Hubilo makes session recordings available within 15–20 minutes of the live event ending. Beyond on-demand access, Hubilo offers the added benefit of its AI-powered “Snackable Content Hub,” which automatically creates short video clips, social media posts, and written content from the event recording. This feature simplifies the process of sharing key moments and promotional content, eliminating the need for manual post-production.

Scalability

GoTo Webinar

GoTo Webinar supports up to 3,000 attendees with its higher-tier plans, making it ideal for small to medium-sized events. While it provides basic tools for hosting webinars, the scalability is limited for very large audiences, and organizing larger virtual conferences may require enterprise solutions or custom configurations to meet more complex needs.

BigMarker

BigMarker supports up to 5,000 attendees in its enterprise plan, which is suitable for mid- to large-sized events, conferences, or webinars. Its infrastructure allows for multiple sessions and advanced event management features, but for very large events or those requiring extensive customization, organizers may need additional support or custom pricing.

Hubilo

Hubilo can comfortably handle up to 100,000 attendees, making it one of the most scalable options for large-scale virtual events, summits, or global conferences. With its high-capacity infrastructure, Hubilo ensures stable streaming and interactivity, even for massive audiences, making it a strong choice for organizations planning major virtual events with a global reach.

Analytics & Reporting

GoTo Webinar

You’ll get attendance reports, poll results, and Q&A logs. These can be exported as CSV files for offline analysis or integrated into CRM with additional steps. GoTo Webinar doesn’t natively provide advanced marketing automation triggers or domain-based registration insights. However, deeper insights such as real-time lead scoring have only limited functionality as it doesn’t provide weighted scoring. GoTo Webinar does offer CPE and Certifications, but it is limited compared to other options.

BigMarker

BigMarker collects various statistics: registration data, chat transcripts, Q&A logs, poll responses, and CTA activity. If you’re running multiple sessions, you can track attendance patterns across each. However, advanced lead scoring or real-time triggers typically require hooking up to a CRM or marketing automation platform. It provides real-time lead scoring but only weighted scoring is available. BigMarker offers certificate generation for event attendance but may require additional configurations or third-party tools.

Hubilo

Hubilo provides a comprehensive Account Intelligence Dashboard with registration data, in-session engagement, and lead qualification information. For instance, if someone asks multiple questions or visits certain pages, you can flag them as high intent. If you’re new to data-driven marketing, Hubilo’s dashboard helps you pinpoint which sessions or speakers resonated best. These actions can feed into lead scoring, and if someone hits a certain threshold, your sales or marketing team will receive instant notifications. Hubilo also supports CPE credits and certificate issuance.

Integrations & Automation

GoTo Webinar

GoTo Webinar provides limited direct integrations beyond its product suite. You'll likely require external connectors if you need extensive marketing automation with platforms like Salesforce or HubSpot. Some popular solutions, such as Microsoft Dynamics and Mailchimp, are not natively supported.

BigMarker

BigMarker connects with services like HubSpot, Salesforce, and Mailchimp, offering an API for enterprise users seeking custom workflows. Although the list of integrations is fairly broad, deeper automation typically demands additional configuration or collaboration with your marketing and development teams.

Hubilo

Hubilo is designed for seamless compatibility with major CRMs (e.g., Salesforce, Microsoft Dynamics 365) and marketing tools (HubSpot, Marketo). You can set automated triggers, such as sending specific follow-up emails if attendees join multiple sessions without juggling extra modules or paid add-ons. The platform uses multiple integrations to create automation-first event management.

Customer Support

GoTo Webinar

GoTo Webinar features standard weekday support and a self-service knowledge base. While you can often troubleshoot basic issues independently, resolving urgent problems outside standard hours may be challenging, especially if hosting events in global time zones.

BigMarker

BigMarker adopts a traditional support model, relying on business-hours email support and documentation. Enterprise-level clients may receive faster responses or dedicated support channels, but you might still encounter delays on weekends or during high-traffic periods.

Hubilo

Hubilo offers 24/7 dedicated support supplemented by a customer success team. This round-the-clock availability helps event organizers quickly address technical glitches or attendee concerns, particularly vital for large virtual conferences or multi-time-zone events where immediate assistance is paramount.

Pricing

GoTo Webinar

  • Lite ($49/month): Accommodates up to 250 participants. It includes basic analytics, automated emails, source tracking, and a GoTo Meeting license.
  • Standard ($99/month): Up to 500 participants, enhanced analytics, custom registrations, and 10 channel pages.
  • Pro ($199/month): Handles 1,000 participants, adds expanded branding, up to 30 channel pages, and video editing tools.
  • Enterprise ($399/month): Supports 3,000 participants, unlimited cloud storage, and adds advanced features on top of Pro.

Features like accepting payments, breakout rooms, or AI meeting summaries may require additional fees or add-ons. GoTo Webinar also provides 7-day free trial

BigMarker

BigMarker divides its plans into Basic, Enterprise, and Enterprise+. It also offers a 7-day free trial. Here are more details:

  • Basic: Serves up to 1,000 attendees with one host license for standard live or on-demand webinars.
  • Enterprise: This plan allows 10,000 attendees and four host licenses and includes advanced features such as simultaneous webinars, breakout rooms, ticketing, and custom integrations.
  • Enterprise+: This plan scales up to 500,000 attendees and includes six host licenses, white-labeled domains, custom templates, live translation, a mobile SDK, and enhanced security (SSO, MFA).

Hubilo

Hubilo provides tiered pricing plans tailored to different event sizes and organizational needs. Hubilo also provides a 14-day free trial. Here’s more information:

  • Webinar Plus ($800/month, billed annually): Ideal for hosting around one webinar per month with up to 2,000 annual attendees. Includes 1080p broadcasting, no-code landing pages, email automation, and detailed analytics.
  • Webinar Multiply ($1,200/month, billed annually): Adds custom branding, AI-powered Snackable Content Hub, and account intelligence for ABM. Suited for two to three monthly webinars and up to 4,000 attendees annually.
  • Enterprise (Custom Quote): Designed for unlimited attendees and multiple events, featuring white-labeling, custom domains, premium support, and multi-day virtual conferences. This tier is tailored to organizations looking to scale beyond smaller or occasional webinars.

Why Hubilo is the Right Choice

Hubilo stands out with a comprehensive suite of integrated workflows, 1-click login, real-time engagement scoring, and flexible paid ticketing (including Apple Pay/Google Pay). With robust CRM integration and white-label options, it offers a powerful environment, whether running a single webinar or a series of large-scale events.

Explore Hubilo today and discover a new standard of virtual event success. 

It’s like magic

Why Top Global Brands Prefer Hubilo

Hubilo offers a seamless way for content teams to scale work and collaborate more closely with demand generation and growth teams to capture customer intent.

Alexandra  Krasne

Director Content Marketing + Strategy

Hubilo has been a huge upgrade for how we run our webinars. We’ve seen a massive boost in pipeline, and the engagement from both our team and attendees has been remarkable. Hubilo has really elevated our webinars, making them more interactive and impactful than we ever thought possible

Sathyanarain Muralidharan

Director of Marketing

This is great as marketers & sales teams are more interested in ABM and this has been a challenge when integrating systems. The visuals of the dashboard are clear and easy to understand.

Christina Cernauske

Revenue Operations Manage

Hubilo offers a seamless way for content teams to scale work and collaboVirtual events play an important role in business marketing but given the amount of time, resources and capital invested, it's imperative to be able to calculate the ROI of your event. That's why having a great event software partner, like Hubilo, is critical to not only producing flawless and engaging events, but proving the value of them through key performance indicators like pipeline and revenue.rate more closely with demand generation and growth teams to capture customer intent.

Gianna Gaudini

Head of Events

So many marketers are only focused on driving leads to a webinar, passing them to sales, then moving on to the next one. This tool fundamentally changes how marketers look at webinars: shifting from a lead gen mindset to driving actual pipeline.

Josh Carter

Sr Marketing Mgr, Demand Gen + Marketing Ops

The experience has been great. Webinar+ is very easy to use, and has great engagement features. We have high attendance rates, we have high viewing times - we've also had a lot of on demand views. We're really enjoying the content hub.

Claudia Oliva

Director of Growth & Events

Hubilo offers a seamless way for content teams to scale work and collaborate more closely with demand generation and growth teams to capture customer intent.

Alexandra  Krasne

Director Content Marketing + Strategy

Hubilo has been a huge upgrade for how we run our webinars. We’ve seen a massive boost in pipeline, and the engagement from both our team and attendees has been remarkable. Hubilo has really elevated our webinars, making them more interactive and impactful than we ever thought possible

Sathyanarain Muralidharan

Director of Marketing

This is great as marketers & sales teams are more interested in ABM and this has been a challenge when integrating systems. The visuals of the dashboard are clear and easy to understand.

Christina Cernauske

Revenue Operations Manage

So many marketers are only focused on driving leads to a webinar, passing them to sales, then moving on to the next one. This tool fundamentally changes how marketers look at webinars: shifting from a lead gen mindset to driving actual pipeline.

Josh Carter

Sr Marketing Mgr, Demand Gen + Marketing Ops

Hubilo offers a seamless way for content teams to scale work and collaboVirtual events play an important role in business marketing but given the amount of time, resources and capital invested, it's imperative to be able to calculate the ROI of your event. That's why having a great event software partner, like Hubilo, is critical to not only producing flawless and engaging events, but proving the value of them through key performance indicators like pipeline and revenue.rate more closely with demand generation and growth teams to capture customer intent.

Gianna Gaudini

Head of Events

The experience has been great. Webinar+ is very easy to use, and has great engagement features. We have high attendance rates, we have high viewing times - we've also had a lot of on demand views. We're really enjoying the content hub.

Claudia Oliva

Director of Growth & Events
Hubilo vs Competitors
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