Webinar software comparison

ON24 vs. Goldcast vs. Hubilo: An In-Depth Comparison

Selecting the right platform for your virtual event is no small feat. With so many options available, it’s easy to feel overwhelmed. ON24, Goldcast, and Hubilo are among the leading contenders for event organizers who want to deliver memorable webinars and conferences. This detailed comparison breaks down their features, strengths, and limitations and highlights why Hubilo could be the solution you’ve been seeking.
The go-to webinar platform of leading enterprise teams

ON24 vs Goldcast vs Hubilo: No BS Comparison

Email Builder
(Robust with features like drag-and-drop and deep customization)
Branded Landing Pages
(No-code customization)
Green Room / Backstage
Lead Scoring
 (no weighted scoring)
 (Assign points based on attendee activities and integrate with CRM tools)
AI-Driven Content Repurposing
(Snackable Content Hub)
Simulive / Pre-Recorded Broadcast
CRM & Marketing Automation Integrations
(requires Tibco or Zapier)
(No Mailchimp and MS Dynamics)
(Salesforce, HubSpot, Marketo, Microsoft Dynamics, and more.)
Engagement Tools (Polls, Quizzes, etc.)
(No interactive video, mentions etc)
(No reactions, mentions etc)
(Robust + 3rd-party integrations)
CPE
Analytics & Reports
 (Detailed engagement metrics)
1-Click Login Links
24/7 Dedicated Support
Third-Party Engagement Apps
 (Drift, Drimify, Engamio etc)
(Kahoot, Slido, Interprefy, etc.)
Conversion Prompts
(create actionable CTAs called conversion prompts that lead to immediate action)
Account Intelligence Dashboard
(gain insights into the leading accounts for better conversations and more conversions)
In-webinar Branding
Last Update: 14 Jan, 2025 | 12:25 GMT
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Category-Based Feature Comparison Section

1. Pre-Event Engagement

Livestorm stands out for its streamlined email tools and customizable reminders. It enables users to schedule and automate email notifications while tailoring their content for better engagement. 

Webex provides basic pre-event features such as email reminders and a straightforward registration process but lacks the depth of personalization found in Livestorm. 

Hubilo, on the other hand, offers a more comprehensive pre-event experience. It supports calendar integrations, networking lounges for Virtual Events, and extensive options for providing detailed event and speaker information, ensuring attendees are fully prepared and engaged even before the event begins.

Customization & Branding

Livestorm provides basic branding options, such as editable email templates and landing pages, but does not support full white-labeling, limiting its ability to provide a completely branded experience. 

Webex offers minimal customization and lacks significant branding flexibility, relying instead on pre-defined templates. 

Hubilo excels in white-labeling, allowing users to customize every aspect of their event, from landing pages with unique URLs to fully branded event interfaces. Organizations can create a seamless, branded experience across all touchpoints, from emails to live event platforms, ensuring consistent representation of their identity.

Speaker & Host Experience

Livestorm provides essential tools for speakers, including a green room for preparation and multi-camera support during live sessions. It facilitates a seamless experience for hosts, allowing them to engage with attendees effectively. 

Webex includes basic speaker support with features like AV testing and screen sharing but lacks a dedicated green room. However, it has a feature called Practice Sessions for hosts which they can use to prepare for the webinar or a virtual event.

Hubilo excels in supporting speakers and hosts, offering a full suite of tools, including green rooms, simulive (pre-recorded session playback), and enhanced interaction options. This makes it an ideal choice for larger events requiring polished presentations.

Attendee Engagement

Livestorm shines with features like call-to-action (CTA) buttons, live answer notifications, and emoji reactions, which help keep attendees engaged throughout the session. 

Webex relies on its integration with Slido for engagement tools, including polls, Q&A, and basic chat features. However, it does not provide CTA buttons or advanced interaction tools. 

Hubilo provides the most comprehensive engagement suite, featuring live polls, Q&A, networking lounges for Virtual Events, and in-depth attendee interaction tracking. This makes it highly effective for creating interactive and memorable event experiences.

Analytics & Reporting

Livestorm offers solid engagement tracking and in-depth reports including basic information like registration details and attendance metrics. It also provides technical information like traffic sources, browsers, operating systems etc. Hence, it’s suitable for any type of event, big or small, that requires a lot of insights.

Webex provides event reports with engagement and registration metrics but does not provide in-depth information about the technical data. 

Hubilo stands out with its robust analytics dashboard, offering features such as UTM tracking, lead scoring, and registration source tracking. These tools empower organizers to measure event success and gain actionable insights for future improvements.

Integrations & Automation

Livestorm integrates well with marketing and sales tools like HubSpot and Intercom, offering a public API for developers to customize workflows. 

Webex boasts a broad app marketplace but focuses more on general-purpose integrations like Microsoft Office and Google Workspace rather than marketing automation. 

Hubilo supports an extensive range of CRM and marketing automation platform (MAP) integrations, including Salesforce and Marketo, making it a powerhouse for organizations seeking seamless data flow and advanced automation.

Customer Support Comparison

Livestorm offers 24/5 customer support through its help center and community resources, ensuring timely assistance for most users. 

Webex relies heavily on documentation and forums, with limited live support options. 

Hubilo provides 24/7 customer support and dedicated event success managers for enterprise users, making it the most reliable choice for organizations hosting critical events.

Pricing Comparison

Livestorm’s free plan includes features like virtual backgrounds, on-demand webinars, and webinar automation, making it ideal for small-scale events. Its Pro Plan costs $79/month and bundles all functionalities, while the Enterprise Plan is tailored for large-scale events, supporting up to 3,000 attendees. 

Webex offers a free plan for meetings up to 50 minutes long, with premium plans starting at $144/user/year and scaling to $270/user/year for business features. 

Hubilo provides a free trial and a Webinar Plus Plan for $800/month, covering comprehensive event features. Hubilo’s Enterprise Plan is customizable for larger organizations and supports unlimited live attendees, providing premium support and advanced tools. Hubilo’s pricing reflects its superior capabilities as a premium, engagement-first platform. Its Webinar Plus Plan at $800/month isn’t just a package of features; it’s an investment in comprehensive, scalable event technology designed to deliver unmatched audience interactivity, dynamic branding, and rich, actionable analytics. For larger enterprises, Hubilo’s customizable plans go beyond attendee limits, offering unlimited live participants, premium 24/7 support, and seamless integrations that adapt to your evolving business needs.

Experience the Difference with Hubilo

Hubilo stands out as the most comprehensive platform for hosting virtual and hybrid events. With our advanced customization features, white-labeling capabilities, and attendee engagement tools, we provide a seamless and immersive experience for both organizers and participants. 

Whether you need powerful analytics, integrations with CRM and MAP platforms, or a fully branded event interface, Hubilo delivers it all in one platform. 

Maximize Webinar ROI With Hubilo

Pre-Event Engagement

ON24

ON24 stands out for its robust email marketing capabilities, particularly for enterprise customers. The platform integrates seamlessly with marketing automation tools like Marketo and Eloqua, enabling highly targeted email campaigns. This allows you to create personalized invitations and follow-up messages that are segmented for different audience types. However, ON24's advanced features are primarily locked behind higher-tier plans, which can be a limiting factor for smaller businesses or organizations on a budget.

Goldcast

Goldcast takes a different approach to pre-event engagement by sending out detailed event information via email. This includes important session details, speaker bios, and one-click login links for a smoother experience. While Goldcast doesn’t allow direct messaging between attendees and hosts, it compensates for this by sending out automatic reminders one hour before the event. This ensures that attendees are kept informed and are ready to join the event without unnecessary steps.

Hubilo

Hubilo makes pre-event engagement incredibly easy with its integrated email builder. You can design branded invitations, reminders, and follow-up campaigns with minimal effort. Additionally, the platform’s custom landing pages help create a seamless transition from registration to event participation. Hubilo’s suite of pre-event tools can significantly enhance attendee engagement and boost attendance rates for your event.

Customization & Branding

ON24

ON24 offers a range of customization options to ensure your webinars match your corporate identity. However, more advanced branding tools—such as custom layouts and deeper integration of branding—are reserved for enterprise clients. For smaller businesses and mid-market companies, the customization options might feel somewhat restricted, making it difficult to achieve the desired look and feel for the event.

Goldcast

Goldcast is particularly strong when it comes to customization. The platform provides extensive options to fully brand your event landing pages, themes, fonts, and colors. You can easily create a unified brand experience across event pages and emails by integrating custom logos and banners. This consistent branding approach ensures a polished and professional look for your events, regardless of the size or type of your organization.

Hubilo

Hubilo excels in offering an extensive range of customization and branding features. It supports custom domains and white-label branding, so you to align color schemes and visual elements with your brand identity. You can even add sponsor banners, which helps maintain a cohesive narrative throughout the event. Hubilo’s customization options are ideal for businesses looking for a professional and unified look across all touchpoints during the event.

Speaker & Host Experience

ON24

ON24 offers powerful presenter tools, although they can be a bit overwhelming for users new to large-scale webinars. Features like simulive (where pre-recorded content is played as if live) offer flexibility but may require some training or support to fully master, especially if you don’t have a dedicated webinar production team. For larger events, having staff to manage the technology might be a necessity.

Goldcast

Goldcast puts a lot of focus on improving the speaker and host experience. The platform includes green rooms for speakers to prepare and test their equipment before going live. It supports up to 30 speakers on stage, including hosts and co-hosts, with full screen-sharing capabilities. Goldcast also allows speakers to use virtual backgrounds and add videos, helping them create a more engaging and polished presentation. However, it does fall short when it comes to offering advanced camera support.

Hubilo

Hubilo’s speaker dashboard provides real-time data on attendee engagement, including poll responses, questions, and key discussion points. This means you can adjust your presentations and focus on areas of higher interest. The platform also features a green room for speakers to prepare privately before the event starts, so you'll have no last-minute hiccups. Hubilo allows up to 30 speakers on stage at once, making it an excellent choice for events with multiple speakers or panelists.

Attendee Engagement

ON24

ON24 provides a solid range of engagement tools, such as polls, Q&A sessions, and a resource section where attendees can access additional content. These features are particularly useful for marketers who want to share valuable materials during the event. However, features like breakout rooms or gamified networking experiences are generally only available with enterprise-level plans, which could limit interactive engagement for smaller organizations.

Goldcast

Goldcast is built with attendee engagement in mind, offering live chat, polls, Q&A sessions, and the ability for attendees to message hosts or panelists directly. It also includes CTAs for adding events to attendees’ calendars, keeping them informed and engaged throughout the event lifecycle. These features help create an interactive and engaging experience for all participants, making Goldcast a top contender for those looking to boost attendee interaction.

Hubilo

Hubilo goes above and beyond basic engagement tools by offering integrations for quizzes, real-time participation features, and even language translation to accommodate global audiences. The platform also allows clickable CTAs during sessions to prompt actions like demo sign-ups or downloads. In addition to live chat, polls, and Q&A, Hubilo supports a wide range of interactive features, including embedded apps, to ensure a dynamic attendee experience throughout the event.

Content and Viewing

ON24

ON24 provides on-demand webinar replays, giving attendees ongoing access to session recordings and supplementary materials. While ON24 provides AI-powered Analytics and Content Engine that identifies key moments, but it lacks the ability to provide automated social media-ready output. You’ll need extensive editing, or rapid content snippets may need additional third‐party tools or post‐production resources.

Goldcast

Goldcast supports on-demand viewing soon after a live session concludes, allowing participants to revisit any part of the event at their convenience. Although Goldcast includes AI features for analytics and transcripts, it does not offer an integrated tool for automatically generating shareable content clips or social media posts. Event teams aiming to create quick, polished highlights or short video snippets may opt to export recordings for further editing.

Hubilo

Hubilo delivers on-demand access generally within 15–20 minutes after a session ends, ensuring that participants can promptly catch up or rewatch key presentations. Hubilo also stands out by providing AI-powered content generation—commonly referred to as a “Snackable Content Hub”—which automates the creation of short write-ups, social posts, and video snippets. This functionality streamlines the post-event marketing cycle by reducing the need for manual video editing and content repackaging.

Scalability

ON24

ON24 is typically well-suited for mid to large-sized webinars, comfortably hosting up to around 2,500 attendees under standard plans. For organizations running enterprise-level events, ON24 can scale further, but additional costs may apply. Its infrastructure focuses on delivering stable streams for marketing-driven webinars, conferences, and virtual town halls, while smaller customers might find high-capacity features locked behind higher-tier plans.

Goldcast

Goldcast generally works best for events with up to 1,000 live attendees, although the platform can sometimes accommodate slightly larger audiences if enterprise features are enabled. This capacity targets mid-size webinars or specialized conferences, where interactive tools like polls, chat, and Q&A remain responsive. Although it does not rival the largest capacities on the market, Goldcast emphasizes maintaining a high-quality, personalized attendee experience at moderate scale.

Hubilo

Hubilo can handle significantly large audiences, up to 100,000 making it a compelling choice for organizations planning sizable summits or global conferences. Engineered with load balancing and fallback systems, the platform strives to maintain smooth streaming even as attendee numbers surge. This scalability enables event organizers to begin with smaller webinars and confidently expand to major virtual productions without switching platforms.

Analytics & Reporting

ON24

ON24 is well-known for its comprehensive and sophisticated analytics, especially for enterprise-level users. You can track metrics like how long attendees watched specific sessions, which resources they downloaded, and whether they completed surveys. Lead scoring is primarily driven by engagement metrics (e.g., poll responses, Q&A participation), and no weighted scoring is available. These features make it an essential tool for data-driven marketers. ON24 also supports CPE Credits & Certificates.

Goldcast

Goldcast offers a thorough analytics suite, tracking session attendance, chat activity, booth interactions (if applicable), and poll engagement. It also includes a lead scoring mechanism that attributes points based on attendee demographics and behavior, helping align sales and marketing efforts. Goldcast does not support CPE functionality; users may be able to distribute certificates through external integrations or manual workflows

Hubilo

Hubilo provides granular analytics on user engagement, from poll and Q&A activity to click-throughs on embedded calls to action. Its robust lead scoring system assigns values to various attendee behaviors, which then sync directly with CRMs like Salesforce and HubSpot for targeted follow-ups. Hubilo supports certificate issuance for those needing proof of participation or CPE credits, offering a straightforward way to acknowledge attendee achievements.

Integrations & Automation

ON24

ON24 supports integrations with a wide variety of CRMs and marketing tools, including Salesforce, Microsoft Dynamics, Pardot, Marketo, and Mailchimp. Some of these integrations may require third-party tools like Zapier or Tibco connectors, depending on your subscription level. Users on higher-tier plans will have access to more robust integration features, making it easier to automate workflows and streamline event-related tasks.

Goldcast

Goldcast integrates with several popular CRM and marketing automation platforms, such as Salesforce and HubSpot. It also supports communication tools like Slack, and marketing platforms like Drift, ensuring smooth data flow between event activities and your organizational workflows. For further customization, Goldcast offers webhook notifications and a public API to extend the platform's functionality.

Hubilo

Hubilo shines with its automation-first approach, offering out-of-the-box integrations with leading CRMs like Salesforce and Microsoft Dynamics 365, as well as marketing automation tools such as HubSpot and Marketo. The platform’s ability to set up automated triggers—such as sending follow-up emails after an attendee participates in multiple sessions—makes it easier to streamline workflows without needing additional customization or third-party tools.

Customer Support

ON24

ON24 provides excellent support for enterprise clients, including dedicated help resources and training. However, for smaller clients on more basic plans, support can be less personalized. In these cases, users may need to rely on self-service options like knowledge bases or email support, which could be slower than more premium options.

Goldcast

Goldcast offers responsive customer support through live chat and email. The platform also provides an extensive knowledge base to help users navigate its features. Larger clients may have access to dedicated support channels for faster response times, particularly for complex issues. Goldcast’s live support is available starting 30 minutes before the event and continues throughout its duration, which is beneficial for event organizers.

Hubilo

Hubilo offers 24/7 customer support, which is especially useful for organizations hosting large or global events. The platform provides VIP onboarding, recurring training sessions, and access to technical and video production partners to ensure everything runs smoothly. Hubilo’s dedicated customer success team ensures that you have the necessary support whenever you need it, no matter the time zone.

Pricing

ON24

ON24’s pricing is somewhat opaque compared to other platforms, and there’s no free trial. Prospective customers are encouraged to request a demo or chat with their team for a custom quote. Key pricing plans include:

  • Essentials
    • Webinar and video features
    • Basic event management
    • Integrations for data flow
    • Core performance analytics
  • Standard
    • Builds on Essentials with more advanced reporting and personalization options
    • Possible AI-generated content or videos, depending on your plan
    • Automation for lead nurturing
  • Advanced
    • Includes all of ON24’s flagship features: enterprise-level analytics, robust customization, virtual event hosting, and content hubs
    • Potential add-ons for virtual events if not included in the package

Goldcast

Goldcast offers structured plans to meet the needs of different organizations and event complexities. However, there’s no free trial available. Here’s additional info:

  • Starter: Perfect for small B2B marketing teams launching basic webinars. Features include up to 90-minute webinars, a registration page builder, automatic calendar holds, pre-recorded sessions, access to Content Lab, AI search, rooms, event analytics, and integrations with HubSpot, Salesforce, and Slack.
  • Pro: Designed for growing B2B marketing teams scaling their webinar programs. Includes everything in Starter, plus series events, event templates, translations and subtitles, waitlists and registration caps, cross-event and ROI analytics, integrations with Pardot, Slack, Drift, and Wistia, and a dedicated Customer Success Manager.
  • Premium: Suited for expanding B2B organizations with diverse event strategies. Offers everything in Pro, plus unlimited-length webinars, virtual conferences, summits, teams, booths, RTMP stream-in, and Marketo integration.
  • Enterprise: Tailored for large B2B organizations with sophisticated event strategies. Includes everything in Premium, plus two teams, SSO, custom domains, Eloqua integration, and custom reports.

Hubilo

Hubilo provides tiered pricing plans tailored to different event sizes and organizational needs. Hubilo also provides a 14-day free trial. Here are more details:

  • Webinar Plus ($800/month, billed annually)
    • Ideal for hosting around one webinar a month with up to 2,000 attendees per year
    • Features include a 1080p Broadcasting Studio, no-code landing pages, email automation, and granular insights
  • Webinar Multiply ($1,200/month, billed annually)
    • Includes everything in Webinar Plus plus custom branding, the Snackable Content Hub (AI-based repurposing), and Account Intelligence for ABM
    • Best suited for 2–3 webinars per month and up to 4,000 attendees per year
  • Enterprise
    • Custom plan for unlimited attendees and events
    • Adds white-labeling, custom domains, premium support, and multi-day conference capabilities
    • Perfect for scaling beyond simple webinars

Why Should You Choose Hubilo

Hubilo stands out with its automation-focused workflows, real-time engagement scoring, and CRM integrations. Its ability to scale from small webinars to large-scale virtual events, combined with customizable branding options and flexible ticketing, makes it a top choice for organizations looking for a professional, integrated solution. If you're interested, book a demo today!

It’s like magic

Why Top Global Brands Prefer Hubilo

Hubilo offers a seamless way for content teams to scale work and collaborate more closely with demand generation and growth teams to capture customer intent.

Alexandra  Krasne

Director Content Marketing + Strategy

Hubilo has been a huge upgrade for how we run our webinars. We’ve seen a massive boost in pipeline, and the engagement from both our team and attendees has been remarkable. Hubilo has really elevated our webinars, making them more interactive and impactful than we ever thought possible

Sathyanarain Muralidharan

Director of Marketing

This is great as marketers & sales teams are more interested in ABM and this has been a challenge when integrating systems. The visuals of the dashboard are clear and easy to understand.

Christina Cernauske

Revenue Operations Manage

Hubilo offers a seamless way for content teams to scale work and collaboVirtual events play an important role in business marketing but given the amount of time, resources and capital invested, it's imperative to be able to calculate the ROI of your event. That's why having a great event software partner, like Hubilo, is critical to not only producing flawless and engaging events, but proving the value of them through key performance indicators like pipeline and revenue.rate more closely with demand generation and growth teams to capture customer intent.

Gianna Gaudini

Head of Events

So many marketers are only focused on driving leads to a webinar, passing them to sales, then moving on to the next one. This tool fundamentally changes how marketers look at webinars: shifting from a lead gen mindset to driving actual pipeline.

Josh Carter

Sr Marketing Mgr, Demand Gen + Marketing Ops

The experience has been great. Webinar+ is very easy to use, and has great engagement features. We have high attendance rates, we have high viewing times - we've also had a lot of on demand views. We're really enjoying the content hub.

Claudia Oliva

Director of Growth & Events

Hubilo offers a seamless way for content teams to scale work and collaborate more closely with demand generation and growth teams to capture customer intent.

Alexandra  Krasne

Director Content Marketing + Strategy

Hubilo has been a huge upgrade for how we run our webinars. We’ve seen a massive boost in pipeline, and the engagement from both our team and attendees has been remarkable. Hubilo has really elevated our webinars, making them more interactive and impactful than we ever thought possible

Sathyanarain Muralidharan

Director of Marketing

This is great as marketers & sales teams are more interested in ABM and this has been a challenge when integrating systems. The visuals of the dashboard are clear and easy to understand.

Christina Cernauske

Revenue Operations Manage

So many marketers are only focused on driving leads to a webinar, passing them to sales, then moving on to the next one. This tool fundamentally changes how marketers look at webinars: shifting from a lead gen mindset to driving actual pipeline.

Josh Carter

Sr Marketing Mgr, Demand Gen + Marketing Ops

Hubilo offers a seamless way for content teams to scale work and collaboVirtual events play an important role in business marketing but given the amount of time, resources and capital invested, it's imperative to be able to calculate the ROI of your event. That's why having a great event software partner, like Hubilo, is critical to not only producing flawless and engaging events, but proving the value of them through key performance indicators like pipeline and revenue.rate more closely with demand generation and growth teams to capture customer intent.

Gianna Gaudini

Head of Events

The experience has been great. Webinar+ is very easy to use, and has great engagement features. We have high attendance rates, we have high viewing times - we've also had a lot of on demand views. We're really enjoying the content hub.

Claudia Oliva

Director of Growth & Events
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