Webinar software comparison

GoTo Webinar vs ON24 vs Hubilo: Virtual Event Management Comparison

Online events have become essential for connecting, educating, and engaging attendees across various industries. The platform you choose is pivotal in ensuring your event's success. Whether you're hosting a small webinar, a large conference, or a hybrid event, selecting the right platform can significantly impact your event experience.
The go-to webinar platform of leading enterprise teams

GoTo Webinar vs. ON24 vs Hubilo: No BS Comparison

Email Builder
(Robust with features like drag-and-drop and deep customization)
Branded Landing Pages
 (no Whitelabel URL, pre-built themes)
(No-code customization)
Green Room / Backstage
Lead Scoring
 (Assign points based on attendee activities and integrate with CRM tools)
AI-Driven Content Repurposing
(Snackable Content Hub)
Simulive / Pre-Recorded Broadcast
CRM & Marketing Automation Integrations
(No Mailchimp and Microsoft Dynamics)
(requires Tibco or Zapier)
(Salesforce, HubSpot, Marketo, Microsoft Dynamics, and more.)
Engagement Tools (Polls, Quizzes, etc.)
(Missing features like notifications, mentions, etc.)
(No interactive video, mentions etc)
(Robust + 3rd-party integrations)
CPE
Analytics & Reports
 (Attendance stats and custom reports)
 (Detailed engagement metrics)
1-Click Login Links
24/7 Dedicated Support
(Standard business hours)
Third-Party Engagement Apps
(Limited)
(Kahoot, Slido, Interprefy, etc.)
Conversion Prompts
(create actionable CTAs called conversion prompts that lead to immediate action)
Account Intelligence Dashboard
(gain insights into the leading accounts for better conversations and more conversions)
In-webinar Branding
Last Update: 14 Jan, 2025 | 12:25 GMT
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Category-Based Feature Comparison Section

1. Pre-Event Engagement

Livestorm stands out for its streamlined email tools and customizable reminders. It enables users to schedule and automate email notifications while tailoring their content for better engagement. 

Webex provides basic pre-event features such as email reminders and a straightforward registration process but lacks the depth of personalization found in Livestorm. 

Hubilo, on the other hand, offers a more comprehensive pre-event experience. It supports calendar integrations, networking lounges for Virtual Events, and extensive options for providing detailed event and speaker information, ensuring attendees are fully prepared and engaged even before the event begins.

Customization & Branding

Livestorm provides basic branding options, such as editable email templates and landing pages, but does not support full white-labeling, limiting its ability to provide a completely branded experience. 

Webex offers minimal customization and lacks significant branding flexibility, relying instead on pre-defined templates. 

Hubilo excels in white-labeling, allowing users to customize every aspect of their event, from landing pages with unique URLs to fully branded event interfaces. Organizations can create a seamless, branded experience across all touchpoints, from emails to live event platforms, ensuring consistent representation of their identity.

Speaker & Host Experience

Livestorm provides essential tools for speakers, including a green room for preparation and multi-camera support during live sessions. It facilitates a seamless experience for hosts, allowing them to engage with attendees effectively. 

Webex includes basic speaker support with features like AV testing and screen sharing but lacks a dedicated green room. However, it has a feature called Practice Sessions for hosts which they can use to prepare for the webinar or a virtual event.

Hubilo excels in supporting speakers and hosts, offering a full suite of tools, including green rooms, simulive (pre-recorded session playback), and enhanced interaction options. This makes it an ideal choice for larger events requiring polished presentations.

Attendee Engagement

Livestorm shines with features like call-to-action (CTA) buttons, live answer notifications, and emoji reactions, which help keep attendees engaged throughout the session. 

Webex relies on its integration with Slido for engagement tools, including polls, Q&A, and basic chat features. However, it does not provide CTA buttons or advanced interaction tools. 

Hubilo provides the most comprehensive engagement suite, featuring live polls, Q&A, networking lounges for Virtual Events, and in-depth attendee interaction tracking. This makes it highly effective for creating interactive and memorable event experiences.

Analytics & Reporting

Livestorm offers solid engagement tracking and in-depth reports including basic information like registration details and attendance metrics. It also provides technical information like traffic sources, browsers, operating systems etc. Hence, it’s suitable for any type of event, big or small, that requires a lot of insights.

Webex provides event reports with engagement and registration metrics but does not provide in-depth information about the technical data. 

Hubilo stands out with its robust analytics dashboard, offering features such as UTM tracking, lead scoring, and registration source tracking. These tools empower organizers to measure event success and gain actionable insights for future improvements.

Integrations & Automation

Livestorm integrates well with marketing and sales tools like HubSpot and Intercom, offering a public API for developers to customize workflows. 

Webex boasts a broad app marketplace but focuses more on general-purpose integrations like Microsoft Office and Google Workspace rather than marketing automation. 

Hubilo supports an extensive range of CRM and marketing automation platform (MAP) integrations, including Salesforce and Marketo, making it a powerhouse for organizations seeking seamless data flow and advanced automation.

Customer Support Comparison

Livestorm offers 24/5 customer support through its help center and community resources, ensuring timely assistance for most users. 

Webex relies heavily on documentation and forums, with limited live support options. 

Hubilo provides 24/7 customer support and dedicated event success managers for enterprise users, making it the most reliable choice for organizations hosting critical events.

Pricing Comparison

Livestorm’s free plan includes features like virtual backgrounds, on-demand webinars, and webinar automation, making it ideal for small-scale events. Its Pro Plan costs $79/month and bundles all functionalities, while the Enterprise Plan is tailored for large-scale events, supporting up to 3,000 attendees. 

Webex offers a free plan for meetings up to 50 minutes long, with premium plans starting at $144/user/year and scaling to $270/user/year for business features. 

Hubilo provides a free trial and a Webinar Plus Plan for $800/month, covering comprehensive event features. Hubilo’s Enterprise Plan is customizable for larger organizations and supports unlimited live attendees, providing premium support and advanced tools. Hubilo’s pricing reflects its superior capabilities as a premium, engagement-first platform. Its Webinar Plus Plan at $800/month isn’t just a package of features; it’s an investment in comprehensive, scalable event technology designed to deliver unmatched audience interactivity, dynamic branding, and rich, actionable analytics. For larger enterprises, Hubilo’s customizable plans go beyond attendee limits, offering unlimited live participants, premium 24/7 support, and seamless integrations that adapt to your evolving business needs.

Experience the Difference with Hubilo

Hubilo stands out as the most comprehensive platform for hosting virtual and hybrid events. With our advanced customization features, white-labeling capabilities, and attendee engagement tools, we provide a seamless and immersive experience for both organizers and participants. 

Whether you need powerful analytics, integrations with CRM and MAP platforms, or a fully branded event interface, Hubilo delivers it all in one platform. 

Maximize Webinar ROI With Hubilo

Pre-Event Engagement

GoTo Webinar

GoTo Webinar offers customizable registration forms and automated email reminders, perfect for smaller-scale events. However, it lacks more advanced networking tools and customization features that may be needed for larger, more complex events, such as a green room or a pre-event lobby.

ON24 

ON24 provides robust pre-event engagement tools, including highly customizable registration pages and automated email campaigns that can be triggered at different stages before the event. These features are ideal for large events that require a more personalized pre-event experience.

Hubilo 

Hubilo offers a highly flexible pre-event engagement experience with customizable registration forms, countdown timers, and event reminders. Moreover, Hubilo's unique virtual lounge allows attendees to start networking before the event, making it ideal for those looking to foster connections early and build anticipation.

Customization & Branding

GoTo Webinar

GoTo Webinar offers customization, allowing organizers to adjust the event page’s color scheme and add logos. However, it does not offer full white-labeling, meaning the GoTo Webinar branding will remain visible throughout the event. This may not be a significant issue for smaller, less branding-intensive events, but this could be limiting for those seeking a completely branded experience.

ON24

ON24 excels in customization and branding capabilities, offering full white-labeling options. This means organizers can fully tailor the event experience, from registration pages to event interfaces, with custom logos, colors, and URLs. ON24 is perfect for organizations that require seamless brand integration throughout the event.

Hubilo

Like ON24, Hubilo offers full white-labeling, giving event organizers complete control over the branding and customization of their events. Hubilo allows for advanced customization of registration pages, event interfaces, email communications, and more. Additionally, Hubilo provides a wide variety of theme and layout options, ensuring that the event appearance aligns with your organization's branding requirements.

Speaker & Host Experience

GoTo Webinar

GoTo Webinar supports multi-cam views and simulive sessions but lacks a dedicated green room for speakers. This might not be a dealbreaker for simpler events, but having a private space for speakers to prepare can be essential for larger, more complex events.

ON24

ON24 offers a green room for speakers, a valuable feature for ensuring smooth transitions and preparation before going live. It also supports multi-cam views and pre-recorded sessions, making it well-suited for high-production value events.

Hubilo

Hubilo also includes a green room for speakers, offering a professional touch for event organizers who want to ensure seamless coordination between speakers and hosts. Like ON24, Hubilo supports multi-cam and pre-recorded sessions, ensuring flexibility and smooth operation.

Attendee Engagement

GoTo Webinar

GoTo Webinar provides essential engagement features such as polls, surveys, and chats with emoji reactions, making it suitable for straightforward webinars and small-scale events. However, it doesn’t offer CTA buttons, limiting its functionality to larger, more interactive events.

ON24

ON24 allows for CTA buttons to drive more interaction and lead generation. It also includes polls, surveys, chat, and emoji reactions, which engage attendees during live sessions.

Hubilo

Hubilo offers all the engagement features in ON24, including CTA buttons, polls, surveys, chat, and emoji reactions. Additionally, Hubilo focuses on enhancing networking opportunities, making it ideal for events where interaction and engagement are top priorities.

Content & Viewing

GoTo Webinar

GoTo Webinar delivers essential on-demand replays for attendees who missed a session or want to revisit content. However, it lacks AI-powered tools to transform your recordings into highlights or promotional clips. You’ll probably rely on outside software if you plan to repurpose your event content extensively for marketing or training.

ON24

ON24 also offers on-demand viewing soon after live sessions wrap. Depending on your plan, you can include interactive features—like polls—in recorded webinars for ongoing engagement. AI-driven content insights are available in newer editions but typically require enterprise licensing. If you’re a smaller organization, you may find these advanced capabilities out of reach.

Hubilo

Hubilo enables on-demand viewing within about 15–20 minutes after a session concludes, letting your attendees quickly catch up on what they missed. A key highlight is Hubilo’s AI-powered “Snackable Content Hub,” which automatically generates short video clips, blog-like write-ups, and social posts from your recordings. This built-in feature drastically simplifies post-event marketing and nurturing.

Scalability

GoTo Webinar

GoTo Webinar is well-suited for small to mid-sized events, accommodating up to 3,000 participants at its highest tier. While it handles recurring sessions, reaching well beyond that capacity may require custom pricing or workarounds. Large-scale virtual conferences might demand a more specialized solution if you’re aiming for tens of thousands of attendees.

ON24

ON24 supports 2,500 participants by default, with the option to scale if you upgrade to enterprise packages. Its flexible environment suits mid-sized and some larger events, but features for massive numbers of attendees or highly customized experiences often lie behind premium tiers. If you need advanced customization at higher volumes, expect to negotiate an enterprise-level plan.

Hubilo

Hubilo’s infrastructure accommodates up to 100,000 attendees, making it ideal if you’re planning large summits, major conferences, or global product launches. Even at maximum capacity, Hubilo is engineered for stable streaming and real-time engagement. This scalability covers everything from smaller webinars to expansive worldwide conferences without sacrificing performance.

Analytics & Reporting

GoTo Webinar

GoTo Webinar provides basic analytics and custom reports but lacks registration source tracking, which could be important for larger, more data-driven events. This may be a limitation if you need deeper insights into your audience or the effectiveness of marketing efforts.

ON24

ON24 excels in analytics and reporting, offering engagement metrics and the ability to create custom reports. It also includes registration source tracking, making analyzing the effectiveness of various marketing channels easier.

Hubilo

Hubilo provides comprehensive analytics and reporting features, including engagement metrics and custom reports. It also supports registration source tracking, ensuring you can monitor and optimize your event’s performance at every stage.

Integrations & Automation

GoTo Webinar

GoTo Webinar mainly integrates within its own suite or through connectors like Tibco, letting you export attendance data to Salesforce or Marketo. More sophisticated marketing automation typically requires third-party solutions or custom configurations. This can feel limiting if you prefer a robust, out-of-the-box automated workflow.

ON24

ON24 offers various CRM and marketing automation integrations, but more nuanced connections—like specialized lead-nurturing sequences—might demand advanced plans or custom connectors. The platform is known for stable, large-scale broadcasting, so its built-in marketing triggers could be less comprehensive compared to some automation-focused competitors.

Hubilo

Hubilo integrates seamlessly with top CRMs, including Salesforce, Microsoft Dynamics, HubSpot, and Marketo—all accessible “out of the box.” You can set up automated triggers (e.g., sending follow-up emails when an attendee visits multiple sessions), eliminating manual tasks and ensuring your marketing funnel remains cohesive. This automation-first design saves time and unifies your event data with your broader sales and marketing strategy.

Pricing

GoTo Webinar

GoTo Webinar utilizes tiered pricing and a 7-day free trial, with main plans as follows:

  • Lite ($49/month): Up to 250 participants, basic analytics, automated emails
  • Standard ($99/month): Up to 500 participants, enhanced analytics, custom registrations
  • Pro ($199/month): Up to 1,000 participants, expanded branding, video editing
  • Enterprise ($399/month): Up to 3,000 participants, unlimited storage, advanced features

ON24

ON24’s pricing can be less transparent, focusing instead on Essentials, Standard, or Advanced packages. Enterprise solutions tend to include deeper analytics, robust customization, and content hubs. There’s no free trial; instead, you request a quote or schedule a demo. Businesses often pay extra for advanced modules like AI analytics or extended virtual event capabilities.

Hubilo

Hubilo offers tiered plans with a 14-day free trial:

  1. Webinar Plus ($800/month, billed annually): ~1 webinar/month, up to 2,000 yearly attendees. Features a 1080p Broadcasting Studio, no-code landing pages, email automation, and deeper insights.
  2. Webinar Multiply ($1,200/month, billed annually): Adds custom branding, AI-driven Snackable Content Hub, and account intelligence. Perfect for 2–3 webinars/month, up to 4,000 yearly attendees.
  3. Enterprise: Fully custom with unlimited events/attendees, premium support, white-labeling, custom domains, and multi-day conference capabilities. Ideal for expansive or high-touch webinars.

Customer Support

GoTo Webinar

GoTo Webinar provides customer support through email, live chat, and phone assistance. Support is available 24/7 for paid users, with dedicated support for premium tiers to ensure timely resolutions during live events. For self-help, GoTo Webinar offers an extensive knowledge base with articles, tutorials, and FAQs. Live chat support is responsive, but response times may vary for those on lower-tier plans.

ON24 

ON24 offers strong customer support, including 24/7 live chat, phone, and email assistance. The support team is known for its fast response times and helpfulness, which is critical for resolving issues during live events. ON24 also provides a resource center with guides, tutorials, and webinars to help users troubleshoot independently. Additionally, enterprise clients can access dedicated account managers who provide personalized support and event optimization strategies.

Hubilo 

Hubilo offers robust customer support through live chat, email, and phone support. They are known for their prompt response times, especially when running events. Hubilo offers a comprehensive help center with detailed guides, FAQs, and troubleshooting resources. For premium customers, personalized support is available to ensure seamless event execution.

Which Platform is Right for You?

Hubilo stands out as a top choice for event organizers, consistently earning 4.7 stars on G2.com with over 500 reviews. It’s praised for its ease of use, robust ROI, and excellent customer satisfaction. With its Webinar+ solution, Hubilo makes hosting webinars simple and helps you maximize engagement and capture valuable insights.

The platform’s features, such as custom branded landing pages and seamless speaker experiences, enhance the attendee and host experience. Hubilo’s granular analytics allow you to understand audience intent and personalize interactions, ensuring your events are impactful and result in long-term value.

For those seeking a platform that combines simplicity with powerful features, Hubilo is the ideal solution to take your events to the next level.

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Why Top Global Brands Prefer Hubilo

Hubilo offers a seamless way for content teams to scale work and collaborate more closely with demand generation and growth teams to capture customer intent.

Alexandra  Krasne

Director Content Marketing + Strategy

Hubilo has been a huge upgrade for how we run our webinars. We’ve seen a massive boost in pipeline, and the engagement from both our team and attendees has been remarkable. Hubilo has really elevated our webinars, making them more interactive and impactful than we ever thought possible

Sathyanarain Muralidharan

Director of Marketing

This is great as marketers & sales teams are more interested in ABM and this has been a challenge when integrating systems. The visuals of the dashboard are clear and easy to understand.

Christina Cernauske

Revenue Operations Manage

Hubilo offers a seamless way for content teams to scale work and collaboVirtual events play an important role in business marketing but given the amount of time, resources and capital invested, it's imperative to be able to calculate the ROI of your event. That's why having a great event software partner, like Hubilo, is critical to not only producing flawless and engaging events, but proving the value of them through key performance indicators like pipeline and revenue.rate more closely with demand generation and growth teams to capture customer intent.

Gianna Gaudini

Head of Events

So many marketers are only focused on driving leads to a webinar, passing them to sales, then moving on to the next one. This tool fundamentally changes how marketers look at webinars: shifting from a lead gen mindset to driving actual pipeline.

Josh Carter

Sr Marketing Mgr, Demand Gen + Marketing Ops

The experience has been great. Webinar+ is very easy to use, and has great engagement features. We have high attendance rates, we have high viewing times - we've also had a lot of on demand views. We're really enjoying the content hub.

Claudia Oliva

Director of Growth & Events

Hubilo offers a seamless way for content teams to scale work and collaborate more closely with demand generation and growth teams to capture customer intent.

Alexandra  Krasne

Director Content Marketing + Strategy

Hubilo has been a huge upgrade for how we run our webinars. We’ve seen a massive boost in pipeline, and the engagement from both our team and attendees has been remarkable. Hubilo has really elevated our webinars, making them more interactive and impactful than we ever thought possible

Sathyanarain Muralidharan

Director of Marketing

This is great as marketers & sales teams are more interested in ABM and this has been a challenge when integrating systems. The visuals of the dashboard are clear and easy to understand.

Christina Cernauske

Revenue Operations Manage

So many marketers are only focused on driving leads to a webinar, passing them to sales, then moving on to the next one. This tool fundamentally changes how marketers look at webinars: shifting from a lead gen mindset to driving actual pipeline.

Josh Carter

Sr Marketing Mgr, Demand Gen + Marketing Ops

Hubilo offers a seamless way for content teams to scale work and collaboVirtual events play an important role in business marketing but given the amount of time, resources and capital invested, it's imperative to be able to calculate the ROI of your event. That's why having a great event software partner, like Hubilo, is critical to not only producing flawless and engaging events, but proving the value of them through key performance indicators like pipeline and revenue.rate more closely with demand generation and growth teams to capture customer intent.

Gianna Gaudini

Head of Events

The experience has been great. Webinar+ is very easy to use, and has great engagement features. We have high attendance rates, we have high viewing times - we've also had a lot of on demand views. We're really enjoying the content hub.

Claudia Oliva

Director of Growth & Events
Hubilo vs Competitors
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GoToWebinar
VS
Hubilo
Live Storm
VS
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Zoom
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