Webinar software comparison

ON24 vs Zoom vs Hubilo: A Comprehensive Webinar Platform Comparison

According to industry projections, the global webinar market could surpass $4 billion by 2025. It reflects just how essential webinars and virtual events have become for marketers, educators, and businesses of all sizes. As you explore your choices, three names probably stand out: ON24, Zoom, and Hubilo. Here’s a detailed comparison.
The go-to webinar platform of leading enterprise teams

ON24 vs Zoom vs Hubilo: No BS Comparison

Email Builder
(Only text customization available. Not for images or branding)
(Robust with features like drag-and-drop and deep customization)
Branded Landing Pages
(Only basic LP available, no custom LP)
(No-code customization)
Green Room / Backstage
Lead Scoring
 (Assign points based on attendee activities and integrate with CRM tools)
AI-Driven Content Repurposing
(Snackable Content Hub)
Simulive / Pre-Recorded Broadcast
CRM & Marketing Automation Integrations
(requires Tibco or Zapier)
 (Via app marketplace)
(Salesforce, HubSpot, Marketo, Microsoft Dynamics, and more.)
Engagement Tools (Polls, Quizzes, etc.)
(No interactive video, mentions etc)
 (Lacks embedded apps and notifications)
(Robust + 3rd-party integrations)
CPE
Analytics & Reports
 (Attendance and usage stats but no custom reports)
 (Detailed engagement metrics)
1-Click Login Links
24/7 Dedicated Support
Varies
Third-Party Engagement Apps
(App Marketplace)
(Kahoot, Slido, Interprefy, etc.)
Conversion Prompts
(create actionable CTAs called conversion prompts that lead to immediate action)
Account Intelligence Dashboard
(gain insights into the leading accounts for better conversations and more conversions)
In-webinar Branding
Last Update: 14 Jan, 2025 | 12:25 GMT
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Category-Based Feature Comparison Section

1. Pre-Event Engagement

Livestorm stands out for its streamlined email tools and customizable reminders. It enables users to schedule and automate email notifications while tailoring their content for better engagement. 

Webex provides basic pre-event features such as email reminders and a straightforward registration process but lacks the depth of personalization found in Livestorm. 

Hubilo, on the other hand, offers a more comprehensive pre-event experience. It supports calendar integrations, networking lounges for Virtual Events, and extensive options for providing detailed event and speaker information, ensuring attendees are fully prepared and engaged even before the event begins.

Customization & Branding

Livestorm provides basic branding options, such as editable email templates and landing pages, but does not support full white-labeling, limiting its ability to provide a completely branded experience. 

Webex offers minimal customization and lacks significant branding flexibility, relying instead on pre-defined templates. 

Hubilo excels in white-labeling, allowing users to customize every aspect of their event, from landing pages with unique URLs to fully branded event interfaces. Organizations can create a seamless, branded experience across all touchpoints, from emails to live event platforms, ensuring consistent representation of their identity.

Speaker & Host Experience

Livestorm provides essential tools for speakers, including a green room for preparation and multi-camera support during live sessions. It facilitates a seamless experience for hosts, allowing them to engage with attendees effectively. 

Webex includes basic speaker support with features like AV testing and screen sharing but lacks a dedicated green room. However, it has a feature called Practice Sessions for hosts which they can use to prepare for the webinar or a virtual event.

Hubilo excels in supporting speakers and hosts, offering a full suite of tools, including green rooms, simulive (pre-recorded session playback), and enhanced interaction options. This makes it an ideal choice for larger events requiring polished presentations.

Attendee Engagement

Livestorm shines with features like call-to-action (CTA) buttons, live answer notifications, and emoji reactions, which help keep attendees engaged throughout the session. 

Webex relies on its integration with Slido for engagement tools, including polls, Q&A, and basic chat features. However, it does not provide CTA buttons or advanced interaction tools. 

Hubilo provides the most comprehensive engagement suite, featuring live polls, Q&A, networking lounges for Virtual Events, and in-depth attendee interaction tracking. This makes it highly effective for creating interactive and memorable event experiences.

Analytics & Reporting

Livestorm offers solid engagement tracking and in-depth reports including basic information like registration details and attendance metrics. It also provides technical information like traffic sources, browsers, operating systems etc. Hence, it’s suitable for any type of event, big or small, that requires a lot of insights.

Webex provides event reports with engagement and registration metrics but does not provide in-depth information about the technical data. 

Hubilo stands out with its robust analytics dashboard, offering features such as UTM tracking, lead scoring, and registration source tracking. These tools empower organizers to measure event success and gain actionable insights for future improvements.

Integrations & Automation

Livestorm integrates well with marketing and sales tools like HubSpot and Intercom, offering a public API for developers to customize workflows. 

Webex boasts a broad app marketplace but focuses more on general-purpose integrations like Microsoft Office and Google Workspace rather than marketing automation. 

Hubilo supports an extensive range of CRM and marketing automation platform (MAP) integrations, including Salesforce and Marketo, making it a powerhouse for organizations seeking seamless data flow and advanced automation.

Customer Support Comparison

Livestorm offers 24/5 customer support through its help center and community resources, ensuring timely assistance for most users. 

Webex relies heavily on documentation and forums, with limited live support options. 

Hubilo provides 24/7 customer support and dedicated event success managers for enterprise users, making it the most reliable choice for organizations hosting critical events.

Pricing Comparison

Livestorm’s free plan includes features like virtual backgrounds, on-demand webinars, and webinar automation, making it ideal for small-scale events. Its Pro Plan costs $79/month and bundles all functionalities, while the Enterprise Plan is tailored for large-scale events, supporting up to 3,000 attendees. 

Webex offers a free plan for meetings up to 50 minutes long, with premium plans starting at $144/user/year and scaling to $270/user/year for business features. 

Hubilo provides a free trial and a Webinar Plus Plan for $800/month, covering comprehensive event features. Hubilo’s Enterprise Plan is customizable for larger organizations and supports unlimited live attendees, providing premium support and advanced tools. Hubilo’s pricing reflects its superior capabilities as a premium, engagement-first platform. Its Webinar Plus Plan at $800/month isn’t just a package of features; it’s an investment in comprehensive, scalable event technology designed to deliver unmatched audience interactivity, dynamic branding, and rich, actionable analytics. For larger enterprises, Hubilo’s customizable plans go beyond attendee limits, offering unlimited live participants, premium 24/7 support, and seamless integrations that adapt to your evolving business needs.

Experience the Difference with Hubilo

Hubilo stands out as the most comprehensive platform for hosting virtual and hybrid events. With our advanced customization features, white-labeling capabilities, and attendee engagement tools, we provide a seamless and immersive experience for both organizers and participants. 

Whether you need powerful analytics, integrations with CRM and MAP platforms, or a fully branded event interface, Hubilo delivers it all in one platform. 

Maximize Webinar ROI With Hubilo

Pre-Event Engagement

ON24

ON24 excels in targeted email marketing if you’re on an enterprise plan. You can integrate with marketing automation tools (Marketo, Eloqua) to create segmented invites and follow-ups. For smaller organizations, however, advanced features might be locked behind higher-tier plans.

Zoom

Zoom webinars often provide a straightforward experience: you can send invites, schedule reminders, and generate registration links. Yet it lacks deeper marketing features like automated nurture sequences or landing page personalization. If you’re heavily reliant on funnel-based marketing, Zoom might require extra steps or integrations.

Hubilo

Hubilo has a built-in email builder that lets you customize registration emails, reminder campaigns, and one-click access links. This helps reduce friction—making it easier for attendees to join and raising the odds that they’ll participate. You can also design high-conversion landing pages within the platform so you maintain brand consistency from the moment someone signs up.

Customization & Branding

ON24

ON24 can be styled to match your corporate identity. However, the more elaborate customization options, such as advanced layouts or deeply integrated branding, are often reserved for higher-tier or enterprise customers. If you’re an SMB or mid-market company, you may not get the full suite of customization tools.

Zoom

Zoom is well-known for its simplicity, but that ease of use can come at the cost of branding flexibility. Registration pages allow for some customization (title, logo, banner image), yet you can’t fully transform the user interface. If brand immersion is a key part of your marketing, Zoom might leave you wanting more.

Hubilo

Whether it’s white-label options for the entire event environment or fully branded landing pages, Hubilo’s designed to keep your brand front and center. You can coordinate color schemes, embed unique visual elements, and even set up custom domains. In other words, you can transform your webinar into a branded experience rather than a generic virtual room.

Speaker & Host Experience

ON24

ON24’s presenter tools are powerful, but can sometimes feel overwhelming if you’re new to larger-scale webinar solutions. Features like simulive (playing pre-recorded content as if live) offer added flexibility. However, navigating these features might require a steeper learning curve, especially if you don’t have dedicated staff for webinar production.

Zoom

Zoom’s interface feels instantly familiar. In webinar mode, you can handle tasks like adding video and have access to features like virtual backgrounds and additional camera support. While that simplicity is appealing, some features like Green Rooms are absent.

Hubilo

Hubilo’s host experience focuses on clarity and control. You get a real-time dashboard showing who’s asking questions, how attendees respond to polls, and which topics spark the most interest. This immediate feedback loop can help you pivot on the fly and keep energy levels high. 

Attendee Engagement

ON24

ON24 does a solid job with polls, Q&A, and offering a resource section where attendees can download content. This can be a boon for marketers who want to share additional materials, though truly interactive experiences like breakout rooms or gamified networking are more limited unless you have enterprise access.

Zoom

Zoom’s webinar platform has the basics like polls, chat, and a Q&A module but lacks some features like embedded apps and a single video library.

Hubilo

Hubilo turns webinars into vibrant, two-way interactions. Alongside live polls, quizzes, and Q&A, it supports third-party integrations (like Kahoot or Slido) to ramp up the excitement. The end result is a more immersive setting where attendees feel actively involved rather than mere observers.

Content and Viewing

ON24

ON24 enables on-demand viewing shortly after your sessions wrap, giving attendees immediate access to replays. Depending on your plan level, you can include interactive elements—such as polls or resource links—in recorded sessions, boosting engagement even after the live event ends. While newer editions of ON24 incorporate AI-driven analytics and content insights, many of these sophisticated features remain exclusive to enterprise tiers.

Zoom

Zoom allows you to record your webinars so viewers can catch up later, but it doesn’t offer built-in tools to automatically produce highlights or repurposed clips. You’ll likely need third-party editing software or external integrations if you plan on reusing recorded content for marketing efforts. Although Zoom excels at stable conferencing and interactive features, it places less emphasis on post-event content creation.

Hubilo

Hubilo makes your on-demand recordings available within roughly 15–20 minutes of finishing a live session. Its standout capability is the AI-powered “Snackable Content Hub,” which automatically extracts short video clips, social media snippets, and concise write-ups from your webinar footage. This feature drastically simplifies post-event marketing, saving you the time and effort required for manual editing and enabling you to share engaging highlights right away.

Scalability

ON24

ON24 supports 2,500 attendees by default, but you can opt for expansions if you anticipate a larger crowd. Its flexible setup accommodates mid-sized and some large virtual events, although you’ll generally need a higher-tier plan for more advanced functions. While ON24 can handle high attendee volumes, achieving extensive customization often requires an enterprise package.

Zoom

Zoom’s webinar mode can handle up to 3,000 attendees, and its meeting format can scale to 10,000 participants, depending on your subscription. This flexibility suits both small-group sessions and larger presentations. However, if you’re running extremely high-volume events or demand more complex customization, you may find yourself needing additional integrations or specialized tools to fully satisfy your requirements.

Hubilo

Hubilo accommodates up to 100,000 attendees, making it an ideal choice for sizable conferences, summits, or other large-scale virtual experiences. Even as your participant numbers grow, Hubilo’s infrastructure ensures both stable streaming and fluid interaction. Thanks to this scalability, you can confidently host anything from intimate webinars to massive, globally attended events without worrying about performance.

Analytics & Reporting

ON24

ON24 is known for sophisticated analytics, particularly at the enterprise level. You can examine audience engagement down to how long they watched, which resources they accessed, and whether they filled out surveys. The data can then feed directly into your marketing automation platform, helping you score and nurture leads.

Zoom

Zoom offers attendance reports, chat transcripts, and polling data. While this information is useful, it won’t automatically feed into advanced marketing campaigns or produce real-time lead scores. You may need a separate tool or a manual approach if you want deeper metrics—like correlating attendee behavior with sales conversions.

Hubilo

Hubilo not only tracks who showed up and for how long, but also how they interacted throughout the session. Did they ask questions? Did they participate in polls multiple times? How soon did they log off? All of these factors can feed into lead scoring to identify your most interested prospects. You can also send instant notifications to your sales team when high-value attendees hit certain engagement thresholds.

Integrations & Automation

ON24

ON24 offers native integrations with various CRMs and marketing automation systems, but some require a Tibco connector or Zapier. Most integrations like Salesforce, Microsoft Dynamics, Pardot, Marketo, and Mailchimp exist.

Zoom

Zoom does have an extensive app marketplace, and you can connect it to CRMs or email marketing tools. However, some integrations (like Salesforce) usually require third-party add-ons or more intricate setups, while some notable ones like Mailchimp are absent. 

Hubilo

Hubilo was built with marketing automation at the top of mind. You’ll find direct integrations with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, and more. That means you can drop leads into specific nurture campaigns based on webinar interactions or instantly feed them to sales reps. It’s a smoother, more unified approach that saves you time and helps you react faster to warm leads.

Customer Support

ON24

ON24 provides solid support for enterprise clients, including dedicated help and training resources. Smaller customers, though, might find that premium-level attention comes at a premium cost. If your plan is limited, you might rely on a knowledge base or slower email support.

Zoom

Zoom provides varied support channels, including forums, FAQs, and email or phone support for paid users. However, the response time can depend on your plan. Community support is abundant, but official tech support might not be immediately available if you’re on a lower-tier license.

Hubilo

Hubilo offers 24/7 dedicated customer support, meaning you have a real person to assist when you need it most. There’s also a customer success team on hand to guide you through best practices—whether it’s your first webinar or your fiftieth. This personalized approach can be critical for complex events or if you’re integrating multiple tools.

Pricing

Zoom

Zoom’s webinar and events pricing has multiple layers, so it’s worth reading the fine print. One key requirement is Zoom Workplace, which adds an extra $159.90/year/license on top of webinar or events subscriptions. Once you’ve tackled that, you can pick the plan that suits you:

  • Zoom Webinars
    • $79/month for up to 500 attendees
    • Host unlimited webinars at that capacity
    • Includes standard video and audio broadcasts, as well as Q&A, polls, chat, and reaction features
    • Lets you customize speaker backgrounds and name tags
  • Zoom Sessions
    • $99/month for up to 100 attendees
    • Includes everything in Zoom Webinars, plus advanced branding options, AI Companion for content generation, and a “content hub” to promote past and future events
    • Gives you additional production features such as Simulive, RTMP streaming, and a backstage area for hosts
  • Zoom Events
    • $149/month for up to 100 attendees
    • Supports multi-day or multi-session experiences with features like lobby streaming, event sponsorships, expo floors, and advanced networking
    • Offers post-conference surveys and curated event templates for streamlined planning

If you only need basic webinars with moderate branding, Zoom Webinars might be enough. Zoom even provides a free basic plan for up to 100 attendees. Also, each plan can have 10,000+ members, and the pricing will increase as the number of attendees rises. Remember to factor in that Zoom Workplace subscription, too.

ON24

ON24’s pricing is less transparent than that of Zoom or Hubilo. You won’t see a list of tiers with fixed monthly costs on their site. Instead, you’ll find references to Essentials, Standard, and Advanced packages, each designed to cover different levels of webinars, virtual events, and content marketing. ON24 encourages you to “get pricing today” or request a demo/chat with their team. Key highlights from their approach:

  • Essentials
    • Webinar and video features
    • Basic event management
    • Integrations for data flow
    • Core performance analytics
  • Standard
    • Builds on Essentials with more advanced reporting, personalization options, and possibly AI-generated content or videos, depending on your plan
    • Automation for lead nurturing
  • Advanced
    • Typically includes all of ON24’s flagship features: enterprise-level analytics, more robust customization, virtual event hosting, and content hubs.
    • Potential add-on for virtual events if it’s not included in your package

While ON24 can be a strong choice if you need enterprise-level automation and massive audience scalability, you might have to pay extra for each advanced feature. It also offers a 14-day free trial.

Hubilo

Unlike ON24, Hubilo offers transparent tiered pricing so you know what you’re getting and how much you’ll pay. Hubilo also provides a 14-day free trial. Suppose you’re looking for advanced features like AI-powered content repurposing, in-session lead scoring, or an integrated broadcasting studio. In that case, Hubilo provides them without pushing you into hidden “enterprise-only” bundles.

  • Webinar Plus
    • Starts at $800/month, billed annually
    • Ideal for around 1 webinar per month
    • 2,000 attendees/year capacity, with no restriction on per-webinar attendee limits or admin seats
    • Includes DIY 1080p Broadcasting Studio, No-Code Landing Pages, Email Automation, and Granular Attendee Insights
  • Webinar Multiply
    • Starts at $1,200/month, billed annually
    • Suited for 2–3 webinars per month
    • 4,000 attendees/year capacity
    • Adds Custom Branding, Snackable Content Hub (AI-based repurposing), Account Intelligence for ABM, plus all features in Webinar Plus
  • Enterprise
    • Tailored for unlimited events or webinars, with no cap on attendee numbers or admin seats
    • White-labeled environment (no Hubilo branding), custom domains, premium customer support, and high-level onboarding
    • Perfect if you’re running multi-day or multi-track virtual conferences regularly and want hands-on setup assistance

Hubilo’s pricing is straightforward, allowing you to scale up or down as needed. You won’t have to chase separate quotes for additional features like advanced analytics or AI-driven content repurposing, they’re embedded into the relevant tiers.

Hubilo: Your Go-to Webinar Platform

Hubilo is a powerful platform for creating immersive virtual and hybrid events, offering full white-label customization to match your brand’s identity. You can personalize everything from the registration page to the event interface, ensuring a seamless, on-brand experience.Its analytics suite provides valuable insights into attendee behavior, helping you refine future events. Integration with CRM and marketing tools like Salesforce and HubSpot ensures smooth data flow across your marketing stack.Hubilo’s scalable infrastructure suits events of any size, from small webinars to large global conferences. With 24/7 support and dedicated event managers for large events, it ensures smooth execution. Pricing starts at $800/month, with a free trial available, making it a great option for organizers looking to elevate their virtual or hybrid events.

It’s like magic

Why Top Global Brands Prefer Hubilo

Hubilo offers a seamless way for content teams to scale work and collaborate more closely with demand generation and growth teams to capture customer intent.

Alexandra  Krasne

Director Content Marketing + Strategy

Hubilo has been a huge upgrade for how we run our webinars. We’ve seen a massive boost in pipeline, and the engagement from both our team and attendees has been remarkable. Hubilo has really elevated our webinars, making them more interactive and impactful than we ever thought possible

Sathyanarain Muralidharan

Director of Marketing

This is great as marketers & sales teams are more interested in ABM and this has been a challenge when integrating systems. The visuals of the dashboard are clear and easy to understand.

Christina Cernauske

Revenue Operations Manage

Hubilo offers a seamless way for content teams to scale work and collaboVirtual events play an important role in business marketing but given the amount of time, resources and capital invested, it's imperative to be able to calculate the ROI of your event. That's why having a great event software partner, like Hubilo, is critical to not only producing flawless and engaging events, but proving the value of them through key performance indicators like pipeline and revenue.rate more closely with demand generation and growth teams to capture customer intent.

Gianna Gaudini

Head of Events

So many marketers are only focused on driving leads to a webinar, passing them to sales, then moving on to the next one. This tool fundamentally changes how marketers look at webinars: shifting from a lead gen mindset to driving actual pipeline.

Josh Carter

Sr Marketing Mgr, Demand Gen + Marketing Ops

The experience has been great. Webinar+ is very easy to use, and has great engagement features. We have high attendance rates, we have high viewing times - we've also had a lot of on demand views. We're really enjoying the content hub.

Claudia Oliva

Director of Growth & Events

Hubilo offers a seamless way for content teams to scale work and collaborate more closely with demand generation and growth teams to capture customer intent.

Alexandra  Krasne

Director Content Marketing + Strategy

Hubilo has been a huge upgrade for how we run our webinars. We’ve seen a massive boost in pipeline, and the engagement from both our team and attendees has been remarkable. Hubilo has really elevated our webinars, making them more interactive and impactful than we ever thought possible

Sathyanarain Muralidharan

Director of Marketing

This is great as marketers & sales teams are more interested in ABM and this has been a challenge when integrating systems. The visuals of the dashboard are clear and easy to understand.

Christina Cernauske

Revenue Operations Manage

So many marketers are only focused on driving leads to a webinar, passing them to sales, then moving on to the next one. This tool fundamentally changes how marketers look at webinars: shifting from a lead gen mindset to driving actual pipeline.

Josh Carter

Sr Marketing Mgr, Demand Gen + Marketing Ops

Hubilo offers a seamless way for content teams to scale work and collaboVirtual events play an important role in business marketing but given the amount of time, resources and capital invested, it's imperative to be able to calculate the ROI of your event. That's why having a great event software partner, like Hubilo, is critical to not only producing flawless and engaging events, but proving the value of them through key performance indicators like pipeline and revenue.rate more closely with demand generation and growth teams to capture customer intent.

Gianna Gaudini

Head of Events

The experience has been great. Webinar+ is very easy to use, and has great engagement features. We have high attendance rates, we have high viewing times - we've also had a lot of on demand views. We're really enjoying the content hub.

Claudia Oliva

Director of Growth & Events
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