A Workshop to Get Product, Marketing &
Sales on the Same Page

Wednesday, April 30th
10:00 AM PT

What you will learn:

How to spot ICP misalignment across GTM teams

A 6-step framework to define, validate, and socialize your ICP

Real-world tactics to bring Product into the conversation (and keep them engaged)

How to align Sales, Marketing, and Product without endless Miro boards and Zoom calls

1:1 Exclusive Q&A Session with Elana (For first 10 attendees)

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WTF News Guests Who Made an Impact

Sophie Miller
Director
@ Pretty Little Marketer
‍

Scott Brinker
VP Platform Ecosystem
@HubSpot
‍

Mark Kilens
CEO and Co-founder
@ TACK
‍

Timothy Davidson
‍VP of Marketing
@ B2B Rizz
‍

Andy Pearson
VP of Creative
@ Liquid Death
‍

Sophie Miller
Director
@ Pretty Little Marketer
‍

Scott Brinker
VP Platform Ecosystem
@HubSpot
‍

Mark Kilens
CEO and Co-founder
@ TACK
‍

Timothy Davidson
‍VP of Marketing
@ B2B Rizz
‍

Andy Pearson
VP of Creative
@ Liquid Death
‍

Meet the Speakers 🥁

Elana Anderson
Go-To-Market Advisor
@Coretas

Shailesh Hegde
CEO | Host
@Hubilo

This is not another thought leadership panel. It’s a hands-on, fast-paced workshop for:

Marketing & Growth leaders tired of throwing ads at the wrong audience

Sales teams wondering who the “ideal customer” even is this quarter

Product folks left out of GTM decisions (until it’s too late)

Founders, RevOps, and CMOs who want less guessing, more alignment

Anyone who’s heard “That’s not our ICP” one too many times

If you’re responsible for pipeline, product, or customer experience — this episode is a must.

One workshop. 44 minutes. Clarity that saves you quarters of misfires.

If you own a pipeline, product, or GTM-
this one’s non-negotiable.