Hubilo vs BrightTALK vs ON24: Comparing Platforms for Virtual Events 2025

Struggling to keep your virtual event attendees engaged? You’re not alone. With 68% of B2B marketers agreeing that live events are the most effective for generating leads, it’s clear that getting virtual events right is crucial. But finding the right platform to support your goals can be overwhelming, especially with so many options available.

Hubilo, BrightTALK, and ON24 are among the top platforms. Each offers unique features designed to help you connect with your audience and drive results. But which one truly meets your needs? Whether it’s engagement tools, ease of use, or customization options, each platform has strengths and weaknesses.

In this article, we’ll compare Hubilo, BrightTALK, and ON24, breaking down their key features, user experiences, and performance. By the end, you’ll be equipped with the insights needed to choose the best platform for your next virtual event. Let’s dive in.

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Overview of Hubilo, BrightTALK and ON24 Platforms

Hubilo

Hubilo is a virtual event platform designed to create highly engaging experiences for attendees. It’s ideal for marketers, event organizers, and sales teams who aim to drive measurable outcomes. Hubilo focuses on interactive features and data-driven results. Some of its core features include:

• Interactive Engagement: Hubilo keeps attendees engaged throughout the event through tools such as live Q&A sessions, polls, breakout rooms, and gamification.
• AI-Powered Personalization: The platform customizes content, networking, and session matchmaking based on attendee behavior and preferences.
• Real-Time Analytics: Hubilo’s analytics dashboard helps you track attendee engagement and event performance as it happens.
• Snackable Content: To increase the reach of your event and enhance content marketing, you can turn webinar recordings into short, shareable clips.
• Customization and Branding: Hubilo offers extensive branding options for registration pages, booths, and the overall event environment to match your brand identity.
• Conversion Prompts: Create actionable CTAs (Call-to-Actions) that encourage attendees to take specific actions, such as scheduling a meeting or signing up for follow-up sessions.
• Lead Scoring: Hubilo uses lead scoring to track attendee behavior, helping you prioritize and manage leads more effectively.
• Multi-Platform Streaming: You can broadcast your event across multiple platforms, such as LinkedIn, YouTube, and Facebook, expanding its reach.
• CRM Integrations: Hubilo integrates seamlessly with CRM platforms like HubSpot, Salesforce, and Microsoft Dynamics, ensuring smooth data flow and workflow automation.

Hubilo is a strong choice for organizations looking to drive business results from their virtual events. With its interactive tools and robust analytics, it helps marketers and event professionals turn engagement into valuable leads. 

Learn more about Hubilo’s capabilities.

What is ON24?

Founded in 1998, ON24 is a veteran in the virtual event industry. This platform helps businesses host online events focusing on engagement, using AI-driven features for deep insights. ON24 is known for its ability to deliver highly customizable and scalable events, making it popular among businesses of all sizes.

• AI-Powered Insights: ON24’s AI tools generate actionable data that helps you optimize your events and understand attendee behavior.
• Global Reach: You can host virtual events that cater to a global audience, with tools to customize experiences for different regions and industries.
• Integration with CRM Systems: ON24 integrates with major CRM platforms, such as Salesforce, making it easier to track leads and measure ROI.
• Advanced Analytics: The platform offers detailed analytics that tracks attendee interactions, providing insights into which content resonates the most.

ON24 is ideal for businesses seeking to create customized, high-impact virtual events while leveraging AI for improved event outcomes. Its robust analytics and CRM integrations make it a strong choice for marketers who prioritize lead generation and conversion.

What is BrightTALK?

Founded in 2002, BrightTALK is a San Francisco-based platform designed to help knowledge-based industries share content through online events. Its focus is on providing tools for lead generation and meaningful audience engagement. BrightTALK is particularly popular in the marketing, IT, and finance industries.

• Lead Generation: BrightTALK helps you capture valuable leads by enabling content sharing through webinars, presentations, and live discussions.
• Analytics and CRM Integrations: The platform provides in-depth analytics and integrates with major CRM systems, allowing you to track leads and measure event success.
• Content Sharing: BrightTALK allows users to share recorded video presentations and slides, helping companies reach a wider audience and boost engagement.
• Specialized Industry Focus: Over the years, BrightTALK has expanded its platform to cater to specific industries, particularly tech, marketing, and finance.

Acquired by TechTarget in 2020, BrightTALK remains a focused tool for businesses looking to build relationships with their audience and generate quality leads. Its specialized features make it ideal for industries that rely heavily on content marketing and thought leadership. 

Are you looking to create events that attendees will rave about? Book a demo with Hubilo and discover why countless event planners highly recommend it.

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Features Comparison

Boost engagement and conversions using Hubilo! Equipped with advanced analytics and real-time lead scoring, Hubilo delivers the tools essential for achieving impactful outcomes. Schedule your demo now and begin your journey to success!

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Key Differences Between Hubilo, ON24, and BrightTALK

When comparing Hubilo, ON24, and BrightTALK for virtual events, each platform offers distinct features that cater to different business needs. Let's break down the key differences across critical aspects.

Content Creation and Customization

• Hubilo offers robust customization options with no-code landing pages, drag-and-drop email builders, and seamless branding across event touchpoints. This means you can easily integrate your logo, colors, and fonts into emails, registration pages, and the event itself without any coding knowledge.
• BrightTALK is a more streamlined platform with turnkey capabilities. It is ideal for businesses that need quick setup and a simpler, less customizable experience. While you can add logos and some brand elements, the platform does not offer the same level of customization as Hubilo.
• ON24 balances customization and ease of use with more flexibility at higher pricing tiers. Users can adjust the attendee interface, add sponsor logos, and use background images, though access to these features may vary depending on your subscription level.

Audience Engagement

• Hubilo excels at interactive engagement. It integrates with third-party tools like Kahoot, Slido, and Interprefy to gamify events, conduct live quizzes, and offer real-time translations. These tools help keep audiences engaged and turn passive viewers into active participants.
• BrightTALK offers more traditional engagement options, including discussion boards and Q&As. While it’s excellent for fostering meaningful conversations, it lacks advanced engagement features like live polling or gamification that Hubilo and ON24 offer.
• ON24 provides a range of interactive tools like live chat, polls, and Q&As, as well as some AI-powered features that help personalize the attendee experience. It’s an ideal choice for businesses that want a mix of basic interaction and advanced AI capabilities.

Discover how Hubilo can help you create unforgettable event experiences.

Reporting and Analytics

• Hubilo offers detailed engagement metrics in real-time, enabling event hosts to track participant behavior, such as poll participation, session views, and questions asked. The platform also provides lead scoring based on engagement levels, allowing you to identify high-intent leads instantly.
• BrightTALK provides insights into engagement behavior, such as how attendees interact with your content. However, the platform's analytics are more limited than those of Hubilo and ON24.
• ON24 stands out for its advanced reporting capabilities. The platform offers highly customizable reports on attendee behavior, content performance, and engagement scores. You can integrate this data with your CRM to enhance lead nurturing efforts and overall event ROI.

Pre-Event Engagement

• Hubilo provides a complete suite of pre-event tools, including email reminders, branded registration pages, and automated follow-ups. It allows you to engage attendees before the event begins, boosting attendance and ensuring a seamless registration experience.
• BrightTALK offers basic pre-event engagement tools like registration forms and reminders but lacks the depth of features available in Hubilo. However, it’s ideal for quick setups and businesses that don’t require advanced automation.
• ON24 is known for its enterprise-level pre-event tools, particularly for large marketing campaigns. Its integration with tools like Marketo and Eloqua allows businesses to automate and personalize their pre-event outreach, but these features are often locked behind higher-tier pricing plans.

Speaker & Host Experience

• Hubilo provides a broadcasting studio that consolidates all the tools you need to host an event, such as slides, videos, and polls. It also offers a backstage area where speakers can prepare before going live. The interface includes real-time analytics to help speakers adjust their delivery based on audience engagement.
• BrightTALK offers a simpler hosting experience with basic tools for presenting content. It's best suited for straightforward webinars but lacks the advanced features that Hubilo and ON24 provide for managing multiple sessions or complex speaker coordination.
• ON24 offers a comprehensive presenter console with features like slide management, live video integration, and audience interaction tools. The platform excels in simulive broadcasts, where pre-recorded content plays as if it’s life, allowing for Q&A sessions in real-time.

Customize your event experience with Hubilo's flexible platform.

Integration & Compatibility

Let’s explore how Hubilo, BrightTALK, and ON24 stack up in this area.

Hubilo Integration

Hubilo is built for seamless CRM and marketing automation integrations. It natively integrates with platforms like Salesforce, HubSpot, Microsoft Dynamics, and Marketo. All your webinar data—from attendee engagement to lead scoring—can be automatically synced with your CRM and marketing systems.

The platform allows you to automatically route hot leads to your sales team based on their event interactions. This reduces manual follow-up tasks and ensures sales teams work with the most engaged prospects.

Hubilo’s integration capabilities extend to popular third-party apps like Kahoot and Slido. These apps enable you to enhance your events with interactive tools and real-time translations.

BrightTALK Integration

BrightTALK integrates with CRM systems and marketing automation platforms, allowing you to push lead data to tools like Salesforce and Marketo. However, compared to Hubilo and ON24, BrightTALK’s integrations are more limited in automation and customization.

While it supports essential lead generation and nurturing integrations, BrightTALK doesn’t offer the same advanced automation workflows as Hubilo. If you’re looking for deep integration with event-specific CRM data, Hubilo might be the better option.

BrightTALK does, however, allow easy integration with email marketing tools and other platforms, making it a solid choice for businesses with simpler CRM and marketing needs.

ON24 Integration

ON24 is well-known for its enterprise-grade integrations. It integrates natively with CRM systems such as Salesforce, Marketo, and Eloqua, which is ideal for businesses that already rely on these tools for marketing automation. These integrations allow you to create complex workflows for lead nurturing and event analytics.

For advanced users, ON24 also offers integrations with other enterprise applications, such as Zapier, for more customized workflows and automation. However, you may need to subscribe to higher-tier plans to access the full integration options.

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One of ON24's standout features is its ability to connect data across different platforms. This allows you to build detailed reports and dashboards that pull information from your CRM, event data, and marketing tools.

Also Read: Top ON24 Competitors & Alternatives 2024

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Conclusion

Virtual and hybrid events have become indispensable for businesses and organizations. They offer unparalleled reach, flexibility, and cost-effectiveness.

To maximize your return on investment, you need a robust platform that seamlessly integrates technology with engaging experiences. Hubilo provides the tools to create immersive virtual environments, drive meaningful interactions, and collect valuable data. 

With Hubilo, you can elevate your events to new heights, foster stronger relationships with your audience, and achieve your business objectives more effectively.

Book a demo today and discover how Hubilo can transform your event strategy.