Over the past few years, webinars, which have historically been a vital part of an organization's marketing mix, have gained increasing importance. The "digital boom" has transformed these online events with new and impactful technology.
The significant increase in volume has resulted in a rise in virtual events, webinars, and online courses from 57% to 67%. Due to this, marketers are actively searching for new and more engaging webinar topics. With this significant increase in volume, marketers find themselves actively searching for new and more engaging webinar topics. These topics help them generate leads, feed the pipeline, and build their brand.
There has never been a better time to embrace the webinar trend. However, desiring to host a webinar is just the beginning—the real challenge lies in determining the ideal webinar topic. The leaders in the webinar space now strive to choose webinar subjects or concepts that allow them to reach a larger audience—a challenge. However, it is a challenge worth undertaking, as an organization's webinar program is only as strong as its topics. To drive better results, you must develop the best webinar topic that resonates with your audience.
The right topic is imperative because:
To ensure the success of your webinar, you must be strategic in finding the right idea rather than simply choosing something based on your current mood. Consider the following factors in choosing the right webinar topic :
Determine the goal and purpose behind hosting the webinar. Are you aiming to generate leads, build brand awareness, drive conversions, or promote product upgrades? Understanding your goals and KPIs will guide you in selecting the appropriate webinar format and topic for your webinar.
Consider your target audience and whether you are addressing current customers or new prospects. Identify if there's a specific subset of your audience that you want to target for the goals of this particular webinar. Remember that each webinar is just one part of your marketing efforts, so you can tailor it to a niche audience if necessary.
Ensure the webinar software offers the necessary features, such as support for multiple hosts, lead generation capabilities, and webinar recording for future sharing.
Look into repurposing any existing content that aligns with the webinar topic. Additionally, consider if there are upcoming marketing campaigns that could benefit from the webinar content, making it a valuable starting point for engaging with your audience.
Download Hubilo's Essential Guide to Repurposing Webinar Content
Discover the secrets of picking the perfect webinar topic with insights from influencer Rachel in this informative video.
While trends may appear fleeting in today's fast-paced world, webinars are unlike Tik Tok videos. Instead of feeling overwhelmed, focus on fads or best practices your viewers will find valuable in their daily work lives. Attending convenient webinars on relevant themes from the comfort of their homes, offices, or coffee shops is an excellent way for people to achieve this. Now, let's explore some popular webinar topics:
If you offer a complex or unique product or service, conduct a 101 webinar to educate new customers and qualify leads. Discuss what your product or service does, explore unique features or offerings, and provide a basic demo. This evergreen content can be delivered on-demand or shared by your sales team.
Examples of product 101 webinar topics
Establish yourself as a trusted resource by directly helping your audience solve their problems, without solely focusing on your product or service. Identify significant industry pain points and share solutions that have worked for you and your customers, enabling attendees to replicate success.
Examples of industry pain points webinar topics
Share industry trends and insights to position your brand as a thought leader and help your customers stay updated on industry changes. For example, a small marketing firm might host a webinar on switching to Google Analytics 4, offering value to the users, showcasing expertise, and inviting attendees to seek assistance from their team for the transition.
Examples of industry trends webinar topics
You may not have the budget for big celebrity as your keynote speaker, but there are likely numerous industry celebrities that your audience would be thrilled to hear from. Whether it's an influencer, author, or other popular figure, featuring them in your webinar can create excitement. If the celebrity is well-known enough, you might even consider turning the webinar into a paid event.
Examples of industry celebrity interview webinar topics
Your sales team is a valuable source of ideas for webinar topics. They have in-depth knowledge of customer pain points, hesitations, and the most valuable leads. If you're unsure about what topic to host a webinar on, start by consulting your sales team.
Examples of customer pain points webinar topics
Hosting an industry expert offers three benefits: providing valuable insights to your audience, reaching a broader audience through co-marketing, and establishing trust by presenting benefits from a third-party perspective.
Examples of expert insights webinar topics
Live audits or product demos are exciting and can be approached in various ways. For instance, a digital marketing agency can conduct live SEO, social media, or website audits, showcasing their expertise. An automation company can build automations live during the webinar, displaying the power of their tool. A career coach might offer a 30-minute live coaching session with an attendee, demonstrating their insights and depth of knowledge.
Examples of live audits or demos webinar topics
Case studies are effective for establishing trust and highlighting how your solution addresses customer challenges. On-demand formats work best, allowing customers to watch at their convenience. Having your customer lead the webinar, sharing their success story and focusing on how your solution helped them, while citing specific numbers and offering actionable strategies, will demonstrate how attendees can replicate that success in their own endeavors.
Examples of case study webinar topics
Managing teams and organizations today differs significantly from two years ago due to various modifications and adaptations, including the rise of remote and hybrid workforces. Each workplace is unique in its approach. Despite the situation, your audience desires to be fully prepared and equipped to lead teams and individuals to success in the new digital era.
Examples of Leadership and management webinar topics
Webinars that offer guidance on performing specific tasks or processes have always been popular and make excellent webinar topics. Potential attendees are constantly seeking opportunities to gain knowledge and learn new skills. With the right webinar technology, such webinars can be organized into breakout sessions, addressing different topics related to one another.
Examples of How-to webinar topics
This year, productivity-hacking webinars are gaining momentum. With more people spending time at home and working remotely, some may need help to maintain productivity and social connections. Webinar topics focusing on productivity hacks can help individuals maximize their time and remain efficient, even in changed work environments.
Examples of productivity-hacking webinar topics
Webinars focusing on career improvement remain popular among recent grads, younger professionals, and motivated employees. Despite the constraints and hurdles of the new normal, people strive to advance their jobs. As a presenter, you should actively provide career advice, address unusual queries, and motivate and inspire your audience.
Examples of career advice and improvement topics
This year, Webinars centered around mental health, self-care, and well-being are also trending. Many individuals struggled to cope with the pandemic's psychological and physical impacts. HR departments, in particular, increased efforts to address these topics. Public webinars to assist individuals in caring for themselves during tough times are always welcome.
Examples of mental health, self-care, and well-being webinar topics
Another popular webinar topic revolves around business development strategies. Business owners and professionals seek guidance on managing and maintaining their companies. As a presenter, you can actively discuss topics such as running a business during a pandemic, generating more leads and clients, and implementing new marketing techniques relevant to your audience.
Examples of business development strategy webinar topics
Product launch webinars are an excellent way to generate interest and promote participation among the general audience. They create a sense of connection and exclusivity for the attendees. Utilizing a platform that supports virtual launches, these webinars are practical tools to promote products or services, demonstrate tips and techniques, and provide valuable information about your organization.
Examples of product launch webinar topics
Office workers highly seek compliance webinars. These online gatherings keep employees up-to-date with the latest compliance requirements and laws. This webinar topic is significant for individuals working in large corporations, especially those dealing with or managing sensitive data or products nationally or globally.
Examples of ethics and compliance webinar topics
Webinars focused on skill enhancement are incredibly popular with the general population. Unlike how-to webinars targeting beginners or experts, this type caters to experts and other individuals already proficient in a particular skill. Presenters can assist them in further improving their skills, learning new techniques, or staying updated with relevant information in their respective fields.
Examples of skill enhancement webinar topics
Cultural trends in the evolving workplace make diversity and inclusion an essential topic for discussion. Hosting a webinar on this subject allows you to articulate the significance of these values to your company and how you plan to uphold your mission statements. An interactive or panel-style format enables your organization to hear different viewpoints from within. When dealing with delicate matters like this, being cautious and considerate of the schedule and individuals involved is crucial.
Examples of diversity and inclusion webinar topics
Discuss how your company or specific departments can handle crises or current situations. For example, many successful webinars actively focused on natural disasters, the impact of Covid-19, and other impactful events.
Examples of current affair webinar topics
Aspiring thought leaders can discuss trends in their sectors and the broader market. Thought leaders deeply understand the industry and can speak authoritatively on such topics. Salespeople and marketers crave information supported by data, but their busy schedules hinder them from conducting in-depth research. A webinar can help them stay updated and informed.
Examples of forward-looking webinar topics
Digital marketing webinars are a valuable tool for educating and engaging audiences in the ever-evolving world of online marketing. By hosting webinars on digital marketing topics, businesses can provide valuable insights, share strategies, and showcase their expertise to a wider audience.
Examples of digital marketing webinar topics
Finances are a major part of every human’s life, and being in the Fintech industry. These finance webinar topics cover a wide range of financial topics, catering to various audience interests and knowledge levels. They provide valuable insights, tips, and strategies to help individuals and businesses improve their financial well-being and achieve their financial goals.
Examples of finance webinar topics
These real estate webinar topics cover a range of essential aspects for both buyers and sellers in the real estate market. Whether it's about investing, purchasing, selling, or managing properties, these webinars provide valuable information and insights to help participants make informed decisions in the real estate industry.
Examples of real-estate webinar topics
These work ethics webinar topics aim to promote ethical behavior and values in the workplace. By addressing various aspects of work ethics, these webinars provide valuable insights and guidance for individuals and organizations to cultivate a strong ethical foundation in their professional endeavors.
Examples of work ethics webinar topics
These webinar topics address the top priorities for HR leaders in today's dynamic and evolving work landscape. By focusing on critical areas such as employee well-being, diversity and inclusion, talent acquisition, and leveraging technology, HR leaders can gain valuable insights and actionable strategies to strengthen their HR practices and drive positive organizational outcomes.
Examples of top priorities for HR leaders webinar topics
Read and Learn: How to Add Energy, Impact, and Results at Every Stage of Your Webinar
Here are ten tips to help you select your next webinar topic:
Understand your target audience's needs, preferences, and pain points. Conduct surveys, engage with your audience on social media, and analyze customer feedback to gain insights into their interests and challenges.
Keep track of current industry trends, emerging topics, and popular discussions within your niche. Stay informed about what's relevant to your audience and align your webinar topic with the latest developments.
Choose a topic that aligns with your expertise and showcases your authority in the field. Demonstrating your knowledge and unique perspective will build credibility and trust with your audience.
Opt for evergreen content that remains relevant and valuable over time. It allows you to repurpose the webinar and reach a broader audience beyond the live event.
Our sales and customer support teams interact directly with customers and prospects, making them a valuable source of information. Talk to them to understand the common pain points, challenges, and questions that your target audience faces. Their insights can help you identify relevant and engaging webinar topics.
Keep an eye on trending topics and discussions on social media platforms like LinkedIn and Twitter. Social media can provide valuable insights into the interests and concerns of your target audience. Look for topics that are generating buzz and align them with your expertise to create engaging webinar content.
Review the questions and feedback from previous webinars. This can give you an idea of what topics resonated with your audience and what additional information they are seeking. Addressing unanswered questions or expanding on popular topics can lead to compelling webinar ideas.
Check out webinars hosted by your competitors or industry leaders. Identify gaps or unique angles that you can explore to offer fresh and valuable insights to your audience.
Develop a clear understanding of your Ideal Customer Persona (ICP) and their pain points. Identify the challenges they face and the solutions they are seeking. Crafting webinars that directly address these pain points will attract your target audience and provide them with valuable insights.
Look through your blog posts, e-books, whitepapers, and other content assets. Repurposing existing content into webinar topics can save time and effort while ensuring consistency in messaging. Additionally, using content that has already resonated with your audience can increase the chances of webinar success.
The webinar ideas are just the beginning. Continue actively searching for new topics and trending subjects to establish stronger connections with your audiences. The best webinar topic is the one that attracts your target audience, addresses their questions, and leaves them feeling that their time was well spent. To determine which topics to address in your webinar, adopt your audience's perspective and analyze your industry.
By considering trending topics, the pain points of your audience, and industry insights, you can identify the most engaging webinar topics. As you assemble your webinar, focus your human powers on the strategy and content while letting webinar automation take care of the rest. Ensure you combine this strategy with the right webinar technology platform, leading you to leverage this marketing tactic fully. Consider using Hubilo, a comprehensive and user-friendly webinar platform, which offers wide range of robust features and capabilities to host successful webinars. Hubilo offers the tools and functionalities to ensure a seamless and engaging experience for both organizers and attendees. To learn more about how Hubilo can benefit your webinar strategy, request a demo today.
FAQs
1. Why Is Choosing the Right Webinar Topic So Important for B2B Tech Companies?
Answer: The topic sets the stage for the entire webinar. A relevant and compelling topic will not only attract your target audience but also position your company as a thought leader in the tech industry.
2. How Can I Identify the Interests of My Target Audience?
Answer: Conduct market research, surveys, and competitor analysis. You can also look at industry publications or consult your sales and customer service teams to understand the issues that resonate with your audience.
3. Should the Webinar Topic Align with My Company’s Products or Services?
Answer: Ideally, yes. The topic should have a natural alignment with what your company offers without being overly promotional. The focus should be on providing value to the attendees.
4. Can I Choose a Broad Topic for My Webinar?
Answer: While a broad topic may attract a larger audience, it may not engage them effectively. Narrowing down the topic allows for a deeper discussion and often results in higher-quality leads.
5. How Technical Should the Webinar Topic Be?
Answer: The technical depth should match the expertise of your target audience. If the audience is specialized, a technical discussion might be appropriate. For a broader audience, consider a more introductory level.
6. Is It Advisable to Choose Trending Topics?
Answer: Trending topics can attract a large audience quickly but make sure the subject matter aligns with your company’s expertise and offers lasting value beyond the trend.
7. Should I Consult My Team When Choosing a Webinar Topic?
Answer: Absolutely. Sales, marketing, customer service, and even product development teams can provide valuable insights into what topics would resonate most with your target audience.
8. How Do I Know If a Topic Is Too Saturated?
Answer: Conduct a quick search to see how many similar webinars or content pieces are already out there. If the market is saturated, consider narrowing your focus or finding a unique angle.
9. Can I Reuse Webinar Topics?
Answer: Yes, especially if the topic is evergreen and continues to be relevant. However, make sure to update the content to reflect any new trends, data, or insights.
10. How Can I Validate My Webinar Topic Before Finalizing It?
Answer: Consider running a small-scale survey or social media poll targeting your intended audience. You could also consult with a few industry experts or clients to gauge interest.
Hubilo is the webinar platform built for marketers that helps you 2X your pipeline. Founded in 2015, Hubilo's powerful engagement features, dedicated client experience team, and custom branding tools have helped create over 12K virtual events & webinars, creating hundreds of millions of minutes of high-engagement experiences and counting. Headquartered in Bengaluru and San Francisco, Hubilo's 200+ employees are dedicated to enabling webinars & virtual events that convert.
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