Getting Started with LinkedIn Live and Events Solutions

LinkedIn Live has revolutionized how businesses engage with their professional network. Companies are now seeking to enhance their digital presence and connect with broader audiences, and LinkedIn Live is a great option. It offers an ideal platform for live broadcasts, interactive events, and real-time engagement.

In this blog, we’ll explore the essential steps to get started with LinkedIn Live and Events solutions, from setting up your broadcast to maximizing engagement and promoting your event. We’ll also highlight how Hubilo can help you optimize these tools for maximum impact.

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Overview of LinkedIn Live and Events

LinkedIn Live is an innovative way to interact with your professional network in real time. Unlike traditional video posts, LinkedIn Live allows you to engage directly with your audience through live broadcasts, creating a more personal and interactive experience. This tool enables you to share insights, run Q&A sessions, and even host live webinars.

One of the biggest advantages of LinkedIn Live is its ability to build deeper connections with your audience. Live streaming allows for real-time engagement, creating opportunities for instant feedback and direct interaction. 

Understanding the Differences Between LinkedIn Live and Events

While LinkedIn Live focuses on live broadcasting, LinkedIn Events is designed to help businesses create, manage, and promote events, whether virtual or in-person. LinkedIn Events allows you to set up a dedicated event page, track registrants, and promote your event to your network. This makes it an ideal tool for promoting your LinkedIn Live broadcasts or any other online events.

The primary difference lies in the nature of interaction:

• LinkedIn Live provides real-time engagement during a live broadcast.
• LinkedIn Events focuses on organizing and managing your event before it happens, offering a platform to track attendees and foster interaction.

By combining both tools, you can streamline the experience for your audience, from event registration to live engagement, ensuring seamless participation.

Requirements for Hosting LinkedIn Live and Events

Before you start hosting LinkedIn Live broadcasts, there are some essential requirements to be aware of. For LinkedIn Live, you need:

• Eligibility: Your LinkedIn account or Page must be approved for live broadcasting.
• Third-Party Streaming Tool: LinkedIn Live requires integration with third-party streaming tools like StreamYard or Hubilo to manage and broadcast your content.

For LinkedIn Events, any LinkedIn user can create an event, but to maximize visibility, you’ll need an effective promotion strategy and a compelling event landing page. The combination of LinkedIn Live and LinkedIn Events can greatly increase your engagement potential and extend the reach of your event.

Want to maximize the reach and impact of your LinkedIn Live broadcasts? Hubilo’s platform provides seamless integration with LinkedIn Live, ensuring that your broadcasts are smooth and professional, reaching the right audience at the right time.

Let’s explore how to set up your LinkedIn Live broadcast and get started.

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Setting Up LinkedIn Live

Before setting up your LinkedIn Live, you need to understand the eligibility criteria and the necessary tools. Here they are:

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Eligibility Criteria for Hosting LinkedIn Live

To use LinkedIn Live, your account must be eligible. LinkedIn’s criteria for approval include:

• Members and Pages with more than 150 followers and/or connections are eligible to be evaluated for LinkedIn Live access.
• Compliance with LinkedIn’s community guidelines.
• The account or page must have been created at least 30 days ago.

Once approved, you can begin setting up your LinkedIn Live broadcasts. This typically involves connecting a third-party streaming tool like StreamYard, Restream, or Hubilo, which allows you to broadcast live video directly to your LinkedIn profile or Page.

Steps to Initiate a LinkedIn Live Broadcast

Once you’re approved for LinkedIn Live, the process is straightforward:

1. Choose a Streaming Tool: Select a streaming tool like Hubilo to connect with LinkedIn.
2. Set Up the Broadcast: Define your event details—date, time, title, and description. Set your LinkedIn Live event and ensure it aligns with your goals.
3. Go Live: On the event day, click “Go Live” on your streaming tool, and your broadcast will be visible to your audience in real time.

Hubilo helps you create and manage professional, high-quality broadcasts with full HD streaming, interactive features, and seamless integration with LinkedIn.

Choosing and Connecting Streaming Tools

There are many third-party tools you can use to connect to LinkedIn Live, and each offers different features. Popular tools include:

• StreamYard: Easy to use, with features like multiple on-screen presenters and guest invitations.
• Restream: Multistreaming across various platforms, including LinkedIn, Facebook, and YouTube.
• Hubilo: A robust platform that offers high-definition streaming, customization options, and powerful analytics.

Hubilo ensures you can deliver a top-notch streaming experience while tracking your audience's engagement in real-time so you can make adjustments and optimize your broadcast strategy.

Let’s now look at how to create LinkedIn Events and utilize them effectively.

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Creating LinkedIn Events

Here’s the procedure to create a LinkedIn Event:

Steps to Create and Promote a LinkedIn Event

Creating a LinkedIn Event is simple:

1. Go to LinkedIn: On your LinkedIn homepage, select “Events” from the menu and click “Create.”
2. Fill Out Event Details: Add a compelling event title, description, and time. You can also include links to the LinkedIn Live broadcast or other registration pages.
3. Promote Your Event: Share the event with your network and target specific individuals or groups who might benefit from attending.

Looking for an all-in-one event solution? Hubilo integrates LinkedIn Events with advanced features like real-time analytics and event management, ensuring a seamless experience for both organizers and attendees.

Using LinkedIn Events to Gather Participant Information

LinkedIn Events allows you to capture valuable attendee data during registration. This information can be used to follow up after the event, track leads, and improve future event planning. This data helps you understand who your audience is and how they engage with your content.

Professional Event Landing Page Creation

To enhance your event’s credibility and professionalism, create a landing page that highlights key event details, including:

• Event description and objectives.
• Speakers or presenters.
• Links to relevant content or resources.
• Social media links for promotion.

This professional look will encourage more attendees to register and participate.

Now that you’ve set up your LinkedIn Live and Event, let’s move on to best practices to maximize their impact.

Also Read: 6 LinkedIn Strategies Every B2B CEO Needs to Know in 2025 

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Best Practices and Technical Considerations for LinkedIn Live

To get the most out of LinkedIn Live, you should consider following the below-mentioned best practices and technical considerations:

• Goal Setting and Content Planning: When preparing for LinkedIn Live, start by setting clear goals for the broadcast. Whether you aim to boost brand awareness, drive traffic to your website, or engage with your community, having a defined goal will shape your content and engagement strategy.
• Enhancing Stream Quality with Equipment: Good equipment ensures a smooth, professional-looking live stream. Invest in a high-quality camera, microphone, and lighting to boost your production value and ensure viewers remain engaged throughout your broadcast.
• Interacting with the Audience During Live Streams: Engagement is crucial for the success of your LinkedIn Live broadcasts. Make sure to encourage audience interaction through Q&A sessions, polls, and live comments. Responding to viewers in real time builds a connection and keeps the conversation dynamic.
• Understanding Technical Requirements and Tools: Before going live, make sure you understand the technical requirements, including streaming tools, internet speed, and equipment setup. A smooth technical setup is essential for a professional live stream.
• Testing Equipment and Connections Before Going Live: Always test your camera, microphone, and internet connection well before your event begins. A test run will help you identify and fix potential issues before going live.
• Involving a Production Team for Smooth Broadcasts: For larger events, consider working with a production team to ensure smooth execution. A professional team can handle technical aspects, allowing you to focus on delivering great content.

Now, let’s look at how to maximize your LinkedIn Events and keep the momentum going.

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Maximizing LinkedIn Events

You can maximize your LinkedIn Events by following these steps:

• Adding Banners and Descriptions to Events: Ensure your LinkedIn Event stands out by adding visually appealing banners and clear, engaging descriptions. This helps capture the attention of potential attendees and encourages them to register for your event.
• Monitoring and Boosting Event Interaction: During your LinkedIn Event, track attendee behavior and interactions using LinkedIn’s analytics tools. This will allow you to adjust your strategy and engage your audience more effectively.
• Using LinkedIn Events for Brand Promotion: LinkedIn Events offer excellent opportunities to promote your brand and reach a professional audience. Use events to share industry insights, showcase your products or services, and position your company as a thought leader in your field.

These steps will help you get the most out of your LinkedIn Events, but you can do even more by using the content post stream. Let’s see how.

Also Read: How to Promote a Webinar on LinkedIn

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Using Content Post-Stream

If you want to continue exploiting your event’s value after it has ended, the below steps can be highly beneficial:

• Repurposing Live Content for Future Use: Once your LinkedIn Live session is over, don’t let the content go to waste. Repurpose the video into shorter clips, blog posts, or social media content to extend reach and maintain engagement. 
• Multistreaming Across Platforms: Consider streaming your LinkedIn Live events on other platforms like YouTube, Facebook, or Twitter to increase your reach. Hubilo’s multistreaming capabilities make this process simple, allowing you to connect with a wider audience.
• Sharing Highlights on Other Social Media: Post highlights from your live sessions across other social media platforms to continue the conversation. This keeps your audience engaged and encourages those who missed the event to view the full broadcast.

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Conclusion

LinkedIn Live and LinkedIn Events are powerful tools that can elevate your digital engagement strategy. It can help you build relationships with your audience, showcase your expertise, and grow your brand. By following best practices, choosing the right tools, and leveraging platforms like Hubilo, you can maximize the impact of your LinkedIn broadcasts and events.

Ready to take your LinkedIn strategy to the next level? Hubilo integrates seamlessly with LinkedIn Live and Events to ensure a professional, engaging experience for both you and your audience. Contact Hubilo today to get started!