ON24 vs Cvent: A Simple Comparison in Virtual Event Management - 2024

Are you looking to elevate your webinars and create more engaging virtual experiences? Webinars have become essential tools for marketers, with 85% of businesses using them as a key part of their lead generation and engagement strategies. With that in mind, selecting the right platform is crucial for making sure your event stands out.

In this blog, we’ll compare three major players in the webinar software market: ON24, Cvent, and Hubilo. Each platform offers unique features that cater to different business needs, from robust analytics and customizable branding to seamless integrations and ease of use. By the end of this blog, you’ll have a clearer idea of which platform best suits your webinar goals and professional needs.

Let’s examine the features, user experiences, and performance of ON24, Cvent, and Hubilo to help you make an informed decision.

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Platform Overview

When it comes to choosing a webinar platform, it's important to consider what will work best for your team and your objectives. Here’s a quick overview of the three platforms we’ll be comparing: ON24, Cvent, and Hubilo.

ON24

ON24 is known for its focus on lead generation and its rich analytics features. Ideal for corporate trainers and marketers looking to create interactive webinars, ON24 provides detailed insights and high-quality engagement tools.

Key Features:

• Engagement Tools: Polls, surveys, downloadable resources, and more to keep attendees engaged.
• Analytics Dashboard: Provides detailed engagement tracking to optimize webinars.
• Customizable Experiences: Tailor the webinar environment with branded backgrounds and interactive features.
• Lead Capture: Automated lead capture helps nurture prospects post-event.

If your focus is on data-driven lead generation and customer insights, ON24 excels at delivering just that.

Cvent

Cvent is an industry leader in event management, especially for larger, enterprise-level events. While it’s best known for its robust event registration, logistics, and attendee management tools, Cvent has also expanded its capabilities to offer solutions for webinars.

Key Features:

• Event Registration: Cvent offers advanced registration features, including customizable forms, ticket types, and attendee tracking. Ideal for events requiring a high level of customization.
• Logistics Management: With tools for venue sourcing, vendor management, and session tracking, Cvent is ideal for large-scale events that need robust logistical support.
• Attendee Management: Cvent helps manage attendee lists, automate communications, and provide real-time analytics.
• Integration with CRM: Seamlessly integrates with major CRMs, making it easy to nurture leads and sync attendee data across platforms.

Cvent is perfect for larger, more complex events that require comprehensive management and advanced attendee tracking.

Hubilo

Hubilo stands out with its dynamic features, which are designed to create immersive and engaging virtual events. With a focus on attendee interaction and real-time analytics, Hubilo offers marketers, event organizers, and sales teams an effective tool for boosting engagement and gathering deep insights.

Key Features:

• Customization and Branding: Hubilo provides extensive customization options, allowing users to tailor every aspect of their webinar, from the registration page to virtual booths, ensuring that the event reflects your brand identity.
• Engagement Tools: Interactive features like live Q&A, polls, gamification, and virtual networking rooms keep attendees engaged throughout the event.
• Account Intelligence Dashboard: Hubilo’s dashboard provides detailed insights into attendee behavior, session popularity, and overall event performance.
• Snackable Content Hub: Turn your webinar recordings into short, shareable clips to use for post-event content marketing.
• Conversion Prompts: Hubilo allows you to create actionable CTAs, encouraging attendees to take specific actions during the event.
• Lead Scoring: Prioritize and manage leads based on attendee interactions, ensuring you focus on the most engaged participants.

Hubilo is ideal for those seeking interactive, engaging virtual experiences with a focus on customization, attendee satisfaction, and real-time analytics.

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ON24 vs Cvent vs Hubilo in Tabular Form

Here’s a comparison of the key features of ON24, Cvent, and Hubilo, focusing on the functionalities that make each platform unique. Whether you're looking for detailed analytics, robust customization options, or interactive engagement tools, these platforms offer different strengths.

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Features Comparison

Each platform has its unique strengths. Here’s a closer look at how they compare in terms of features:

Hubilo

• Customization and Branding: Hubilo offers extensive customization capabilities, enabling users to adjust every aspect of their event, from the event theme and background to participant badges and presentation stages. Hubilo ensures your event consistently reflects your brand identity.
• Engagement Tools: Hubilo excels at providing interactive engagement tools, such as live Q&A, polls, chat features, and virtual networking zones. These features foster an immersive and interactive experience that keeps attendees engaged.
• Analytics and Reporting: Hubilo provides real-time analytics, helping you track attendee engagement, session popularity, and overall event performance. These insights are essential for optimizing future events and measuring your event’s success.

ON24

• Data-Driven Lead Generation: ON24 specializes in capturing detailed attendee data for lead generation. The platform provides in-depth analytics on attendee behavior, helping you identify and nurture the most engaged leads.
• Interactive Tools and Integration: ON24 offers a robust set of interactive tools, including live polls, surveys, and Q&A sessions. The platform integrates well with CRM and marketing automation tools, enhancing lead nurturing post-event.
• Rich Media Content Delivery: ON24 supports various content formats, such as live streaming, on-demand videos, and downloadable resources, providing attendees with an engaging experience during the event.

Cvent

• Event Registration: Cvent excels in offering highly customizable registration workflows, including custom forms and ticket types. This is ideal for larger events with more complex registration requirements.
• Logistics Management: With tools for venue selection, vendor management, and session tracking, Cvent is a comprehensive event management platform suitable for organizing large-scale events and conferences.
• Attendee Management: Cvent simplifies attendee management with features for tracking registration, sending automated reminders, and providing on-site check-ins. Cvent also integrates well with other systems to ensure smooth event logistics.

• Simplified Event Setup: Cvent offers a guided, customizable setup process that helps users easily configure their webinars, ensuring a smooth registration and attendee experience.

Now, let’s take a closer look at how they compare when it comes to user experience.

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User Experience Comparison

The user experience can make or break an event. Here’s a comparison of the three platforms in terms of ease of use and overall experience:

ON24

ON24 provides a solid, data-driven user experience, especially for users looking to analyze attendee behavior and engagement metrics. While powerful, its interface can feel complex for new users. It’s an excellent choice for those who want detailed reports and insights.

Cvent

Cvent’s user experience is designed for event professionals who need robust management tools. The interface is highly customizable, but it can feel overwhelming for those unfamiliar with the platform. However, its comprehensive toolset makes it ideal for managing complex, large-scale events.

Hubilo

Hubilo delivers the most dynamic and engaging user experience of the three. The platform’s clean, intuitive interface makes it easy for both organizers and attendees to navigate, while its wide range of interactive features makes it ideal for creating memorable, engaging virtual experiences.

So, this was a brief explanation of the user experience. Now, let’s take a look at the use cases and suitability of ON24, Cvent, and Hubilo.

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Use Cases and Suitability

When choosing the best webinar platform for your needs, it’s important to consider how each platform suits your specific event goals. Here’s a breakdown of which platform works best depending on your professional needs.

Hubilo

• Marketing Teams: Hubilo is ideal for marketing teams hosting engaging events like product launches, webinars, and virtual trade shows, with dynamic branding and interactive attendee engagement.
• Sales Teams: With features like lead scoring, gamification, and real-time analytics, Hubilo is perfect for sales teams who want to track engagement and nurture relationships.
• Event Professionals: For planners managing a variety of virtual and hybrid events, Hubilo’s wide array of customizable tools and engagement features make it a flexible choice.

Cvent

• Large-Scale Enterprise Events: Cvent is perfect for organizations hosting large, complex events that need in-depth logistical management, advanced reporting, and detailed attendee tracking.
• Conference Organizers: Cvent’s tools for venue sourcing, vendor management, and session tracking make it an excellent option for organizing large conferences and trade shows.
• Event Management Teams: For teams looking for a comprehensive, all-in-one event management solution, Cvent is the go-to platform, providing everything from registration to post-event reporting.

ON24

• Lead Generation and Marketing Teams: ON24 excels at capturing detailed participant data for lead generation. It’s a great choice for teams who want to track attendee engagement and measure the effectiveness of their webinars.
• Corporate Trainers and Educators: ON24’s detailed reporting and engagement tools are perfect for organizations focused on corporate training or educational webinars where tracking participant progress is important.
• Large-Scale Webinars: ON24 can handle large-scale webinars with thousands of attendees while maintaining a high level of interactivity, making it ideal for enterprise-level events.

After comparing these three on various parameters, let’s scrutinize their pricing and return on investment.

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Pricing

Let’s now compare the pricing for each platform:

ON24

ON24’s pricing is somewhat opaque compared to other platforms, and there’s no free trial. Prospective customers are encouraged to request a demo or chat with their team for a custom quote. Key pricing plans include:

• Essentials
  
  • Webinar and video features
  • Basic event management
  • Integrations for data flow
  • Core performance analytics
• Standard
  
  • Builds on Essentials with more advanced reporting and personalization options
  • Possible AI-generated content or videos, depending on your plan
  • Automation for lead nurturing
• Advanced
  
  • Includes all of ON24’s flagship features: enterprise-level analytics, robust customization, virtual event hosting, and content hubs
  • Potential add-ons for virtual events if not included in the package

Cvent

Webinar Pro

• Key Features:
  
  • Three presentation types: Studio broadcast, Collaborative, Simulive
  • Branding customization: Logo, banner, color schemes
  • Engagement tools: Chat, reactions, Q&A, polls
  • Custom registration questions & embedded registration
  • On-demand video & session recording
  • Custom surveys & post-event feedback
  • 100GB video storage
  • Zapier & HubSpot integrations
  • 24/7 phone support
  • Registrations per webinar: 250–1,000
  • Users: 1
  • Webinar duration: 24 hours

Webinar Premium

• Includes everything in Pro, plus:
  
  • Multi-user support (3+ users)
  • Video trimming & captions
  • Customizable emails
  • Cross-webinar reporting
  • Personalized 1:1 onboarding & customer success support
  • 200GB video storage
• Higher Limits:
  
  • Registrations per webinar: 500–up to 25,000
• Additional Add-ons:
  
  • Integrations with Marketo, Eloqua, Salesforce
  • API Access & Webhooks
  • Advanced surveys & day-of support

Free Trial:

• All Webinar Pro features for up to 2 webinars
• No credit card is required

Hubilo

Hubilo provides tiered pricing plans tailored to different event sizes and organizational needs. Hubilo also provides a 14-day free trial. Here are more details:

• Webinar Plus ($800/month, billed annually)
  
  • Ideal for hosting around one webinar a month with up to 2,000 attendees per year
  • Features include a 1080p Broadcasting Studio, no-code landing pages, email automation, and granular insights.
• Webinar Multiply ($1,200/month, billed annually)
  
  • Includes everything in Webinar Plus plus custom branding, the Snackable Content Hub (AI-based repurposing), and Account Intelligence for ABM
  • Best suited for 2–3 webinars per month and up to 4,000 attendees per year
• Enterprise
  
  • Custom plan for unlimited attendees and events
  • Adds white-labeling, custom domains, premium support, and multi-day conference capabilities
  • Perfect for scaling beyond simple webinars

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Conclusion

Each of these platforms—ON24, Cvent, and Hubilo—offers unique strengths suited to different business needs. If you’re looking for a platform with advanced analytics and lead generation capabilities, ON24 is an excellent choice. Cvent is perfect for large-scale events that need comprehensive logistical management and detailed attendee tracking. However, if you need a dynamic, interactive platform for virtual events with extensive customization and real-time analytics, Hubilo stands out as the most flexible and engaging option.

At Hubilo, we specialize in creating highly interactive, user-friendly virtual events. Our platform offers everything you need to engage attendees, measure event success, and optimize your ROI. Ready to take your webinars to the next level? Book a Demo today and discover how Hubilo can help you create unforgettable event experiences.