ON24 vs. BigMarker vs. Hubilo: A Comprehensive Webinar Platform Comparison

Did you know that the global webinar market is on track to surpass $20 billion by 2032? It’s a staggering figure. Yet, with the sheer number of platforms out there, deciding where to invest your time and money can be a daunting task. In this guide, you’ll discover a head-to-head comparison of ON24, BigMarker, and Hubilo, three major players in the webinar and virtual events space. By the end of this post, you’ll have a clearer sense of which solution aligns with your goals—and why Hubilo could be the versatile, robust platform you’ve been seeking.

Let’s dive in and explore how these contenders stack up in everything from pre-event engagement to final analytics and reporting.

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Feature Comparison Table

Below is a quick snapshot of 15 key features across ON24, BigMarker, and Hubilo.

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Pre-Event Engagement

• ON24
  ON24 generally excels at enterprise-level marketing campaigns. If you’re on a robust tier, you can integrate your registration pages and reminders with Marketo or Eloqua to nurture leads. However, users on lower-tier plans might find advanced marketing features off-limits or a bit tricky to configure.
• BigMarker
  BigMarker has a user-friendly setup for pre-event engagement. You can craft registration forms, schedule reminder emails, and embed signup widgets on your own site. It also supports custom domains if you opt for a premium package. While you get decent flexibility, advanced segmentation or multi-step drip campaigns typically require external marketing tools.
• Hubilo
  Hubilo provides a built-in email builder with drag-and-drop functionality, so you can create branded invitations, reminders, and even post-event follow-ups without needing a separate marketing platform. Custom landing pages align with your email design for a consistent brand experience. If you’re looking to boost attendance through automated yet personalized outreach, Hubilo’s suite of pre-event tools can make a sizable difference.

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Customization & Branding

• ON24
  ON24’s engagement console can be a branding powerhouse if you’re on a higher-tier plan. You can customize the attendee interface and background images and even embed sponsor logos. But, smaller organizations might not have access to the same depth of customization, so you’ll want to confirm which plan level unlocks these options.
• BigMarker
  BigMarker leans heavily on customization and white-labeling. You can set up custom themes and craft unique registration pages that look less like a generic webinar form and more like an extension of your brand. This is one of BigMarker’s strong points, though deeper personalization (like a fully white-labeled environment) might come with higher-tiered plans or additional fees.
• Hubilo
  From white-label support to custom landing pages, Hubilo is built so your audience sees your brand rather than a webinar platform. You can coordinate visuals—logos, color schemes, even specific fonts—across invitation emails, registration pages, and the webinar console. This consistency is invaluable if you host events often and want your brand presence to feel seamless.

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Speaker & Host Experience

• ON24
  ON24’s presenter console is feature-rich, enabling things like slides, live videos, polls, and resource lists. You can also do simulive broadcasts where a pre-recorded session plays as if live and answer Q&A in real time. While powerful, the host interface can feel extensive, and new users may need a learning curve or training, especially for advanced features.
• BigMarker
  BigMarker has a built-in broadcasting studio, simplifying the process for hosts who want to manage slides, show videos, and moderate Q&A from a single dashboard. Green room and backstage options allow presenters to coordinate privately before going live. This is a big plus if you plan multi-track events or have multiple presenters who need to collaborate smoothly.
• Hubilo
  Hubilo also offers a backstage area where your speakers can prep off-camera, plus a broadcasting studio that keeps everything in one place: slides, videos, chat, polls, and real-time analytics. If you’re looking for immediate feedback on which topics spark the most questions, Hubilo’s interface surfaces those insights as the webinar unfolds, allowing you to pivot or elaborate as needed.

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Attendee Engagement

• ON24
  ON24 does well with standard engagement tools such as polls, Q&A, chat boxes, and a resource section. If you want deeper engagement like gamified quizzes or networking lounges, you might find yourself limited unless you explore enterprise-level add-ons. Still, for straightforward engagement, ON24’s console is dependable.
• BigMarker
  BigMarker prides itself on interactive webinars, offering built-in gamification (such as trivia and pop-up offers) to keep attendees focused. You can also set up multi-session events or interactive virtual summits with expo halls and breakout tracks, depending on your subscription. While smaller teams might not need all that, it’s there if you want more immersive experiences.
• Hubilo
  Hubilo excels at turning webinars into vibrant, two-way experiences. Alongside polls, chat, and Q&A, you can integrate with Kahoot, Slido, or Interprefy to gamify sessions, add real-time translations, or create in-session quizzes. Hubilo also supports clickable CTAs that can be deployed mid-session, guiding attendees to sign up for demos or download resources on the spot.

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Content & Viewing

• ON24

ON24 provides swift access to on-demand recordings shortly after a session wraps up, enabling attendees to review material with ease. It also supports embedding interactive components, such as polls or linked resources, within these recordings to promote engagement after the event. That said, AI-assisted content creation is restricted to the Webex One platform, and more advanced functionalities are only unlocked with premium subscriptions.

• BigMarker

BigMarker offers on-demand availability of recorded webinars, letting participants revisit discussions or catch up on missed moments whenever it suits them. Based on prior evaluations, BigMarker doesn’t spotlight AI-driven tools for crafting shareable snippets or summaries automatically. As a result, hosts aiming to produce refined highlight clips or mini-videos might need to extract recordings and rely on external editing solutions. Even so, its robust customization options before and during events can pave the way for effective post-event strategies.

• Hubilo

Hubilo delivers fast, on-demand access to recorded sessions, usually within 15 to 20 minutes of an event’s end. The platform also features an AI-powered tool, the Snackable Content Hub, which seamlessly generates concise video clips, social media updates, and blog outlines from the recordings, simplifying your post-event marketing tasks.

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Scalability

• ON24

ON24 handles events with up to 2,500 participants as standard, with the ability to expand to larger audiences through upgraded plans. It’s a solid fit for medium-scale gatherings, though hosting expansive or enterprise-level webinars might call for extra tailored adjustments.

• BigMarker

BigMarker serves a spectrum of events, from compact webinars to sizable conferences, typically accommodating around 1,000 attendees on its basic packages. With enterprise-level upgrades, it can scale to 5,000 or even 10,000 viewers and occasionally more. This graduated system allows planners to adjust capacity as required, though extremely high-attendance events may involve custom pricing or technical configurations.

• Hubilo

Hubilo scales effortlessly to support up to 100,000 attendees, making it an excellent pick for vast, worldwide events. Whether you’re running a modest webinar or a grand summit, Hubilo’s sturdy technical backbone ensures a flawless experience regardless of scale.

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Analytics & Reporting

• ON24
  ON24 is known for detailed analytics at the enterprise level, providing data on attendee behavior, poll responses, resource clicks, and more. You can also push that data into CRMs like Salesforce or Marketo for lead nurturing. Smaller plans, though, may not include the same depth of detail or automated lead-scoring tools.
• BigMarker
  BigMarker offers post-event stats on registrations, attendance duration, poll results, and Q&A logs. In addition, it also provides information about reviews, viewed recording lists, chat transcripts, and Q&A transcripts. Its in-depth analytics are one of the strong points of BigMarker.
• Hubilo
  Hubilo takes analytics up a notch with engagement metrics and leads scoring. If someone asks multiple questions, participates in polls, and stays the entire session, that individual can be automatically flagged as a high-intent lead. You can also pipe this data directly into your marketing automation platforms, letting your sales team follow up while interest is hot.

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Integrations & Automation

• ON24
  ON24 integrates natively with Marketo, Eloqua, and Salesforce, making it popular among enterprise-level marketers. If you’re using advanced marketing automation, you’ll likely appreciate these direct connections. Keep in mind, though, that deeper integrations might require enterprise plans or custom setups.
• BigMarker
  BigMarker supports a range of integrations with CRMs and email marketing platforms (HubSpot, Mailchimp, and Salesforce, among others). The platform is pretty flexible, but some specialized workflows may need additional automation logic or a third-party connector like Zapier.
• Hubilo
  Hubilo was designed to plug into major CRMs and MAPs right out of the box, including Salesforce, Microsoft Dynamics 365, HubSpot, and Marketo. You can automatically route hot leads to your sales team and enroll them in marketing sequences based on their webinar engagement. This frictionless data flow reduces manual tasks, so you can focus on strategy rather than housekeeping.

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Customer Support

• ON24
  ON24 offers robust support for enterprise-level clients, often complete with dedicated account managers and SLAs. However, mid-level or lower-tier users might find themselves relying on knowledge bases and email queues for assistance. Check your specific plan to see what’s included.
• BigMarker
  BigMarker provides standard business-hour support via email and sometimes phone, depending on your contract. While the self-help resources and documentation are decent, 24/7 live support is not consistently available, which can pose issues if you’re hosting in multiple time zones or need instant fixes.
• Hubilo
  Hubilo bundles 24/7 dedicated support across all tiers. If you’re new to webinars or hosting a large-scale conference for the first time, having immediate access to a support team—even after hours—can spare you from last-minute hiccups. Hubilo’s customer success team also offers best practices to optimize your event strategy.

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Pricing

• ON24
  ON24 typically uses a consultative approach for pricing, with packages like Essentials, Standard, and Advanced. If you need enterprise-scale features like advanced analytics, deep branding, multi-day event management, or high-tier marketing automation, you’ll likely end up with a custom quote. Smaller teams may find it pricey unless they have big event budgets. Here are the key highlights:

• Essentials
  
  • Webinar and video features.
  • Basic event management.
  • Integrations for data flow.
  • Core performance analytics.
• Standard
  
  • Builds on Essentials with more advanced reporting, personalization options, and possibly AI-generated content or videos, depending on your plan.
  • Automation for lead nurturing.
• Advanced
  
  • Typically includes all of ON24’s flagship features: enterprise-level analytics, more robust customization, webinar and virtual event hosting, and content hubs.
  • Potential add-on for webinar and virtual events if it’s not included in your package.

• BigMarker
  BigMarker’s pricing can range from basic to enterprise-level, depending on your attendee capacity and feature needs. Here’s a quick look:

• Basic:
  Up to 1,000 live attendees; 1 host license; live/on-demand webinars; polls, Q&A, pop-up offers; screen/file/video sharing; basic analytics; standard registration and email tools.
• Enterprise:
  Up to 10,000 live attendees; 4 host licenses; simulive, evergreen, and 24-7 webinars; breakout rooms; ticketing; API access; CRM/MAS integration; advanced analytics; additional landing page templates.
• Enterprise+:
  Up to 500,000 live attendees; 6 host licenses; white-labeled domains; premium page templates and custom fonts; live translation and multi-language support; SSO, MFA, mobile SDK; enhanced customer success; multiple CRM/MAS integrations.

• Hubilo
  Hubilo offers transparent tiered pricing that covers both smaller webinar use cases and large-scale conferences:
  
  • Webinar Plus (from $800/month, billed annually) suits smaller monthly webinar cadences with up to 2,000 attendees/year.
  • Webinar Multiply ($1,200/month, billed annually) expands your capacity to 4,000 attendees/year, adding AI-driven content repurposing, custom branding, and more advanced ABM features.
  • Enterprise offers unlimited events, unlimited attendees, and features like white-labeling, custom domains, and dedicated 24/7 support—perfect for multi-track events or large-scale shows.

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Why Hubilo is the Right Choice

Hubilo prioritizes deep engagement, seamless integrations, and around-the-clock support. With AI-driven content repurposing, built-in lead scoring, and flexible pricing tiers, Hubilo can serve everyone from small marketing teams to enterprise organizers hosting full-scale virtual conferences. The platform’s emphasis on user experience, both for attendees and hosts, sets it apart in a saturated market.

If you want to stand out with polished, data-driven webinars that convert, it might be time to give Hubilo a try. Bring your brand to the forefront, engage your audience in meaningful ways, and harness powerful analytics to fuel your pipeline long after the event ends. 

Why wait? Explore Hubilo today and discover a more streamlined, impactful approach to webinars and virtual events.