Online events have become essential for connecting, educating, and engaging attendees across various industries. The platform you choose is pivotal in ensuring your event's success. Whether you're hosting a small webinar, a large conference, or a hybrid event, selecting the right platform can significantly impact your event experience.
GoTo Webinar offers customizable registration forms and automated email reminders, perfect for smaller-scale events. However, it lacks more advanced networking tools and customization features that may be needed for larger, more complex events, such as a green room or a pre-event lobby.
ON24 provides robust pre-event engagement tools, including highly customizable registration pages and automated email campaigns that can be triggered at different stages before the event. These features are ideal for large events that require a more personalized pre-event experience.
Hubilo offers a highly flexible pre-event engagement experience with customizable registration forms, countdown timers, and event reminders. Moreover, Hubilo's unique virtual lounge allows attendees to start networking before the event, making it ideal for those looking to foster connections early and build anticipation.
GoTo Webinar offers customization, allowing organizers to adjust the event page’s color scheme and add logos. However, it does not offer full white-labeling, meaning the GoTo Webinar branding will remain visible throughout the event. This may not be a significant issue for smaller, less branding-intensive events, but this could be limiting for those seeking a completely branded experience.
ON24 excels in customization and branding capabilities, offering full white-labeling options. This means organizers can fully tailor the event experience, from registration pages to event interfaces, with custom logos, colors, and URLs. ON24 is perfect for organizations that require seamless brand integration throughout the event.
Like ON24, Hubilo offers full white-labeling, giving event organizers complete control over the branding and customization of their events. Hubilo allows for advanced customization of registration pages, event interfaces, email communications, and more. Additionally, Hubilo provides a wide variety of theme and layout options, ensuring that the event appearance aligns with your organization's branding requirements.
GoTo Webinar supports multi-cam views and simulive sessions but lacks a dedicated green room for speakers. This might not be a dealbreaker for simpler events, but having a private space for speakers to prepare can be essential for larger, more complex events.
ON24 offers a green room for speakers, a valuable feature for ensuring smooth transitions and preparation before going live. It also supports multi-cam views and pre-recorded sessions, making it well-suited for high-production value events.
Hubilo also includes a green room for speakers, offering a professional touch for event organizers who want to ensure seamless coordination between speakers and hosts. Like ON24, Hubilo supports multi-cam and pre-recorded sessions, ensuring flexibility and smooth operation.
GoTo Webinar provides essential engagement features such as polls, surveys, and chats with emoji reactions, making it suitable for straightforward webinars and small-scale events. However, it doesn’t offer CTA buttons, limiting its functionality to larger, more interactive events.
ON24 allows for CTA buttons to drive more interaction and lead generation. It also includes polls, surveys, chat, and emoji reactions, which engage attendees during live sessions.
Hubilo offers all the engagement features in ON24, including CTA buttons, polls, surveys, chat, and emoji reactions. Additionally, Hubilo focuses on enhancing networking opportunities, making it ideal for events where interaction and engagement are top priorities.
GoTo Webinar delivers essential on-demand replays for attendees who missed a session or want to revisit content. However, it lacks AI-powered tools to transform your recordings into highlights or promotional clips. You’ll probably rely on outside software if you plan to repurpose your event content extensively for marketing or training.
ON24 also offers on-demand viewing soon after live sessions wrap. Depending on your plan, you can include interactive features—like polls—in recorded webinars for ongoing engagement. AI-driven content insights are available in newer editions but typically require enterprise licensing. If you’re a smaller organization, you may find these advanced capabilities out of reach.
Hubilo enables on-demand viewing within about 15–20 minutes after a session concludes, letting your attendees quickly catch up on what they missed. A key highlight is Hubilo’s AI-powered “Snackable Content Hub,” which automatically generates short video clips, blog-like write-ups, and social posts from your recordings. This built-in feature drastically simplifies post-event marketing and nurturing.
GoTo Webinar is well-suited for small to mid-sized events, accommodating up to 3,000 participants at its highest tier. While it handles recurring sessions, reaching well beyond that capacity may require custom pricing or workarounds. Large-scale virtual conferences might demand a more specialized solution if you’re aiming for tens of thousands of attendees.
ON24 supports 2,500 participants by default, with the option to scale if you upgrade to enterprise packages. Its flexible environment suits mid-sized and some larger events, but features for massive numbers of attendees or highly customized experiences often lie behind premium tiers. If you need advanced customization at higher volumes, expect to negotiate an enterprise-level plan.
Hubilo’s infrastructure accommodates up to 100,000 attendees, making it ideal if you’re planning large summits, major conferences, or global product launches. Even at maximum capacity, Hubilo is engineered for stable streaming and real-time engagement. This scalability covers everything from smaller webinars to expansive worldwide conferences without sacrificing performance.
GoTo Webinar provides basic analytics and custom reports but lacks registration source tracking, which could be important for larger, more data-driven events. This may be a limitation if you need deeper insights into your audience or the effectiveness of marketing efforts.
ON24 excels in analytics and reporting, offering engagement metrics and the ability to create custom reports. It also includes registration source tracking, making analyzing the effectiveness of various marketing channels easier.
Hubilo provides comprehensive analytics and reporting features, including engagement metrics and custom reports. It also supports registration source tracking, ensuring you can monitor and optimize your event’s performance at every stage.
GoTo Webinar mainly integrates within its own suite or through connectors like Tibco, letting you export attendance data to Salesforce or Marketo. More sophisticated marketing automation typically requires third-party solutions or custom configurations. This can feel limiting if you prefer a robust, out-of-the-box automated workflow.
ON24 offers various CRM and marketing automation integrations, but more nuanced connections—like specialized lead-nurturing sequences—might demand advanced plans or custom connectors. The platform is known for stable, large-scale broadcasting, so its built-in marketing triggers could be less comprehensive compared to some automation-focused competitors.
Hubilo integrates seamlessly with top CRMs, including Salesforce, Microsoft Dynamics, HubSpot, and Marketo—all accessible “out of the box.” You can set up automated triggers (e.g., sending follow-up emails when an attendee visits multiple sessions), eliminating manual tasks and ensuring your marketing funnel remains cohesive. This automation-first design saves time and unifies your event data with your broader sales and marketing strategy.
GoTo Webinar utilizes tiered pricing and a 7-day free trial, with main plans as follows:
ON24’s pricing can be less transparent, focusing instead on Essentials, Standard, or Advanced packages. Enterprise solutions tend to include deeper analytics, robust customization, and content hubs. There’s no free trial; instead, you request a quote or schedule a demo. Businesses often pay extra for advanced modules like AI analytics or extended virtual event capabilities.
Hubilo offers tiered plans with a 14-day free trial:
GoTo Webinar provides customer support through email, live chat, and phone assistance. Support is available 24/7 for paid users, with dedicated support for premium tiers to ensure timely resolutions during live events. For self-help, GoTo Webinar offers an extensive knowledge base with articles, tutorials, and FAQs. Live chat support is responsive, but response times may vary for those on lower-tier plans.
ON24 offers strong customer support, including 24/7 live chat, phone, and email assistance. The support team is known for its fast response times and helpfulness, which is critical for resolving issues during live events. ON24 also provides a resource center with guides, tutorials, and webinars to help users troubleshoot independently. Additionally, enterprise clients can access dedicated account managers who provide personalized support and event optimization strategies.
Hubilo offers robust customer support through live chat, email, and phone support. They are known for their prompt response times, especially when running events. Hubilo offers a comprehensive help center with detailed guides, FAQs, and troubleshooting resources. For premium customers, personalized support is available to ensure seamless event execution.
Hubilo stands out as a top choice for event organizers, consistently earning 4.7 stars on G2.com with over 500 reviews. It’s praised for its ease of use, robust ROI, and excellent customer satisfaction. With its Webinar+ solution, Hubilo makes hosting webinars simple and helps you maximize engagement and capture valuable insights.
The platform’s features, such as custom branded landing pages and seamless speaker experiences, enhance the attendee and host experience. Hubilo’s granular analytics allow you to understand audience intent and personalize interactions, ensuring your events are impactful and result in long-term value.
For those seeking a platform that combines simplicity with powerful features, Hubilo is the ideal solution to take your events to the next level.
Hubilo is the webinar platform built for marketers that helps you 2X your pipeline. Founded in 2015, Hubilo's powerful engagement features, dedicated client experience team, and custom branding tools have helped create over 12K virtual events & webinars, creating hundreds of millions of minutes of high-engagement experiences and counting. Headquartered in Bengaluru and San Francisco, Hubilo's 200+ employees are dedicated to enabling webinars & virtual events that convert.
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