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Putting together a successful virtual event can present unique challenges. With so many platforms available, it’s easy to feel overwhelmed when deciding which one best suits your needs. Adobe Connect, GoTo Webinar, and Hubilo have become popular choices for organizers who want to host effective webinars and conferences. In this article, we’ll examine each platform’s capabilities, explore their relative strengths, and highlight why Hubilo might be the game-changer you’re looking for.
Below is a quick snapshot of key features of Adobe Connect, GoTo Webinar, and Hubilo.
GoTo Webinar stands out for its strong pre-event tools, which include customizable registration pages and automated email reminders. You can easily share event details and send calendar invites. However, it lacks dedicated pre-event networking functions, so attendee interaction prior to the session is limited. While GoTo Webinar does support recurring webinars, it doesn’t provide advanced access or a preview environment for attendees before events begin.
Adobe Connect supports pre-event communication via email, including the ability to share event details and speaker bios in advance. Attendees receive reminders and can easily add the session to their calendar. Recurring webinars and one-click direct access are not currently supported. Organizers can also limit access to ensure only authorized participants join.
Hubilo offers an integrated email builder, making it seamless to create invitations, reminders, and follow-ups with minimal hassle. You can also design custom landing pages that match your branding, ensuring attendees have a consistent experience from sign-up to session entry. If you’ve been challenged by last-minute no-shows, Hubilo’s user-friendly, one-click login and robust promotional tools can significantly increase attendance. Alongside these engagement features, Hubilo also provides domain-based access restrictions for events that require extra security or personalization.
GoTo Webinar allows you to personalize registration pages by adding logos, speaker photos, and event descriptions. However, more extensive branding, such as customized fonts, advanced color themes, or white-labeling, remains limited. While higher-tier plans may include additional flexibility, many organizers wanting an in-depth branded interface may find GoTo Webinar’s customization too minimal.
Adobe Connect supports basic landing pages and includes the option to edit LP URLs. A fully customized landing page builder with advanced themes, drag-and-drop editing, and custom code is not part of the standard offering, according to available information. You can set a privacy policy and handle registration form fields, but richer brand styling—like custom fonts or color backgrounds—appears restricted.
Hubilo excels in branding flexibility, providing a white-label environment, custom domains, and extensive control over logos, colors, and design elements. A drag-and-drop editor empowers you to create landing pages that align with your brand’s look and feel, and you can even embed sponsor banners. Whether you’re hosting small webinars or larger conferences, Hubilo ensures a polished, uniform appearance across all event touchpoints.
GoTo Webinar offers a stable environment for presenters, featuring AV testing and device compatibility checks. Up to 49 speakers can join a session, making it suitable for panels or multi-presenter discussions. Hosts can also use features like screen sharing, polls, and Q&A moderation. GoToStage further extends the platform’s utility by supporting pre-recorded sessions, giving organizers control over scheduling and content delivery.
Adobe Connect provides presenters with AV testing, device compatibility, and the ability to share video or presentations. Advanced backstage coordination (e.g., a green room) is not currently listed as supported. However, presenters can upload slides, images, and videos, and even invite guest speakers or co-hosts. Virtual backgrounds are available, and the host can enable or disable participant cameras. While it doesn’t include an automated simulive option or in-depth speaker notes, it supports essential features like poll creation, Q&A, and pinning engagement on stage.
Hubilo’s speaker dashboard offers real-time insight into attendee activities, such as poll results or Q&A engagement, allowing presenters to adapt content on the fly. A green room or backstage space ensures AV checks and final coordination happen out of the public eye. Hubilo supports up to 30 speakers, making it especially appealing for events involving multiple hosts or panel discussions. Speakers can also seamlessly switch slides, integrate videos, and monitor connectivity directly.
GoTo Webinar provides chat, polls, and Q&A, giving attendees straightforward ways to interact with hosts. The “raise hands” feature streamlines Q&A sessions, but direct messaging between participants and the panel isn’t supported. For accessibility, live captioning and interpretation can be added in advanced plans, broadening audience inclusion but potentially requiring extra costs or setups.
Adobe Connect supports live chat, polls, and Q&A to foster attendee involvement. Although reactions, breakout rooms, or embedded apps aren’t highlighted as main features, participants can download resources when organizers enable them. If your events need advanced networking or third-party integrations for quizzes or advanced gamification, Marketo’s standard suite might feel limited. Still, it covers core interaction essentials, ensuring a reasonably engaging webinar for participants.
Hubilo raises attendee engagement to another level with integrated quizzes, language translation, and mid-session CTAs (Conversion Prompts). This allows hosts to guide attendees toward additional actions—such as demo sign-ups—without leaving the webinar interface. Coupled with live chat, polls, and embedded apps, Hubilo provides an immersive experience where attendees stay active and engaged throughout.
GoTo Webinar enables on-demand replay for those who missed the live session or want to revisit key points. However, there is no built-in AI-driven clip creation or highlight reels. If you aim to repurpose event recordings for marketing, you’ll likely need third-party editing software or additional integrations.
Adobe Connect does not prominently feature a “Snackable Content Hub” or automated content generation. It also does not list an on-demand archive as a default capability—meaning you might have to export recorded sessions manually and share them outside the platform. While you can store recorded events up to license limits, advanced marketing-driven repurposing may require an external system.
Hubilo similarly provides on-demand recordings within about 15–30 minutes of the session. The AI-based “Snackable Content Hub” sets Hubilo apart, automatically creating short video snippets, social media posts, and quick blog-style summaries. This feature cuts down on manual editing, letting you accelerate post-event promotion and keep interest alive long after the live stream ends.
GoTo Webinar is well-suited for small to mid-sized events, accommodating up to 3,000 attendees on its higher-tier plans. While it manages recurring sessions neatly, scaling beyond that range may demand specialized pricing or custom workarounds. For particularly large online conferences, GoTo Webinar may be less optimal.
Adobe Connect usage depends on your license tier, with the Enterprise plan having a room of 300 attendees and 25+ licenses. Generally, it supports up to the purchased limit, making it an option for events within that capacity range. You can choose optional upgrades with a max capacity of 1500 participants.
Hubilo can handle events with up to 100,000 participants, making it a powerhouse option for large-scale virtual conferences or summits. Its robust infrastructure ensures high-quality streaming and interactive features, even at maximum capacity. Nonetheless, Hubilo’s modular approach also accommodates smaller webinars seamlessly.
GoTo Webinar delivers essential analytics, including attendance, poll data, and Q&A logs, all exportable for deeper analysis. Although it offers limited lead scoring, advanced real-time weighting or immediate marketing triggers generally require third-party add-ons. GoTo Webinar does supply CPE credits & certificates, albeit at a basic level.
Adobe Connect comes with a webinar/event analytics dashboard and can track individual attendee engagement. It permits report downloads and supports custom reports through SQL-based queries, but pre-event tracking or advanced lead scoring is not explicitly built-in. CPE issuance, “snackable content,” or more elaborate content resonance metrics are typically not available. However, it integrates with Marketo’s own marketing automation (since Marketo is self-owned within this solution), allowing some synergy in measuring ROI.
Hubilo goes a step further by capturing a wide range of attendee interactions—such as number of questions asked, poll participation, and session duration. This data fuels a lead scoring system, enabling marketing teams to quickly identify high-value prospects. Hubilo also supports CPE credits & certificates, an important feature if you’re delivering educational or professional development content.
GoTo Webinar primarily offers integrations through its own suite or via Tibco connectors, allowing data exports to Salesforce or Marketo. More sophisticated marketing workflows can demand extra coding or reliance on third-party solutions. This means if you want robust, built-in automation, GoTo Webinar might feel somewhat limited.
Because Marketo is integrated with Adobe Connect, it naturally includes Marketo-based registration and analytics exports. It can push or pull data with Marketo for leads, plus Eloqua on certain plans, but direct CRM connections like Salesforce or Microsoft Dynamics are not provided out of the box. If you rely on a broad set of marketing tools—like HubSpot, Mailchimp, or Slack—these may require custom integration or an external connector.
Hubilo features native integrations with Salesforce, Microsoft Dynamics, HubSpot, Marketo, and more. You can set up triggers for automated follow-ups (e.g., if someone attends multiple sessions), eliminating the need for manual processes or additional modules. This automation-first approach ensures a unified marketing funnel from start to finish.
GoTo Webinar offers business-hours support and a comprehensive knowledge base, generally sufficient for routine inquiries. However, immediate assistance outside normal hours can be limited. For large-scale or international events, you may need to plan for additional support.
Marketo typically provides email and community-based support, with more personalized help possibly reserved for enterprise plans. You’ll get 24/7 phone and live chat assistance for complex problems. Advanced or urgent issues might require an Adobe Connect consultant or Marketo support representative, especially if you integrate deeper marketing automation.
Hubilo delivers 24/7 dedicated support, making it ideal for organizers hosting events across time zones or requiring immediate issue resolution. Alongside VIP onboarding, session shadowing, and training, Hubilo’s specialized support ensures that technical hiccups or integration challenges are addressed swiftly—no matter when they arise.
GoTo Webinar uses tiered pricing with a 7-day free trial:
Adobe Connect offers tailored plans to meet diverse business needs, focusing on Training and Webinar solutions. Also, there’s no option for a free trial. Here’s more information:
Optional Upgrades:
Special education discounts are available for purchases of 50 or more licenses.
Hubilo offers tiered plans and a 14-day free trial:
Hubilo distinguishes itself with powerful customization, advanced engagement tools, and seamless integration with popular CRMs. Whether you’re running a small webinar series or a global multi-track conference, Hubilo offers reliable performance without sacrificing ease of use. With robust automation, AI-driven content repurposing, and 24/7 support, Hubilo delivers a professional, all-in-one platform that can elevate your virtual events and boost attendee satisfaction.
Ready to see how Hubilo can transform your virtual events? Book a free demo today and discover the benefits of a truly integrated webinar experience.
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