Are you ready to take your webinars to the next level? As webinars continue to be a powerful tool for businesses, with the global webinar and virtual events market expected to hit $4.4 billion by 2025, selecting the right platform is essential. Whether you’re hosting a corporate training session, a product demo, or a global conference, choosing the right platform is key to making sure your event stands out.

In this blog, we’ll compare three major players in the webinar software market: GoTo Webinar, Microsoft Teams, and Hubilo. Each platform brings something unique to the table, whether it’s powerful analytics, robust customization options, or seamless integration with other tools. By the end of this blog, you'll know exactly which platform is the best fit for your specific needs.

Let’s dive into the features, user experiences, and performance of GoTo Webinar, Microsoft Teams, and Hubilo to help you make an informed decision.

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Platform Overview

When selecting the right webinar platform, it’s important to assess which one will meet your specific professional needs. Here’s a quick overview of the three platforms we’ll be comparing: GoTo Webinar, Microsoft Teams, and Hubilo.

GoTo Webinar

GoTo Webinar is a popular choice for businesses looking to host professional webinars with minimal hassle. With its user-friendly interface, GoTo Webinar offers excellent scalability and reliability, making it a strong option for both small and large businesses.

Key Features:

• Engagement Tools: Includes live polls, Q&A, chat features, and handouts.
• Automation: Allows you to automate email reminders, follow-ups, and post-event surveys.
• Customizable Branding: You can personalize your webinar experience with your brand’s logo, colors, and other elements.
• Analytics: Offers comprehensive reports that track attendance, engagement, and more.

GoTo Webinar is an excellent option for businesses looking for reliability, simplicity, and integration with other tools.

Microsoft Teams

Microsoft Teams, known for its collaboration and communication features, has grown into a versatile platform for hosting webinars and live events. It’s particularly ideal for businesses that already use Microsoft 365, as it integrates seamlessly with other tools like Outlook, OneDrive, and SharePoint.

Key Features:

• Easy Setup: Teams offers a straightforward scheduling process with integrated registration features.
• Interactive Tools: Live polls, Q&A sessions, and reactions to boost attendee engagement.
• Security and Compliance: As part of the Microsoft 365 suite, Teams ensures top-tier security and compliance features.
• Integration with Microsoft 365: Teams connects easily with other Microsoft tools, streamlining workflows for businesses already using the ecosystem.

While Teams offers a strong foundation for webinars, its customization and advanced engagement features are somewhat limited compared to other platforms.

Hubilo

Hubilo stands out for its dynamic features, which are designed to create an immersive and engaging virtual event experience. Tailored for marketers, event organizers, and sales teams, Hubilo offers a wide array of tools to foster engagement and provide actionable insights into attendee behavior.

Key Features:

• Customization and Branding: Hubilo offers unparalleled customization capabilities, allowing users to brand every aspect of their event, from registration pages to virtual booths.
• Engagement Tools: The platform provides live Q&A, polls, gamification, and virtual networking rooms to keep attendees engaged and facilitate interactions.
• Real-Time Analytics: Hubilo offers detailed insights into attendee engagement, session popularity, and overall event metrics.
• Snackable Content Hub: Turn webinar recordings into short, digestible clips for post-event content marketing.
• Conversion Prompts: Hubilo allows you to create actionable CTAs called conversion prompts during the event. 
• Lead Scoring: With lead scoring, you can prioritize and manage leads based on attendee interactions and engagement.

Hubilo is ideal for those looking for advanced customization, engagement features, and in-depth analytics to optimize their virtual events.

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GoTo Webinar vs. Microsoft Teams vs. Hubilo in Tabular Column

Let’s now compare the key features of GoTo Webinar, Microsoft Teams, and Hubilo in a more detailed table format so you can quickly assess which platform best meets your needs.

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Features Comparison

Here’s a closer look at the standout features of each platform:

Hubilo

• Customization and Branding: Hubilo offers extensive customization, allowing users to adjust every aspect of their event. You can customize registration pages, virtual booths, and even attendee badges, ensuring a seamless brand experience throughout.
• Engagement Tools: Hubilo excels at attendee engagement, offering a full suite of interactive tools such as live Q&A, polls, gamification, and breakout rooms. These features create an immersive environment that encourages meaningful connections between attendees and speakers.
• Analytics and Reporting: Hubilo’s real-time analytics dashboard gives you valuable insights into attendee behavior, session popularity, and engagement trends, helping you assess event performance and plan future strategies.

GoTo Webinar

• Engagement Tools: GoTo Webinar offers robust engagement tools, including live polls, surveys, Q&A sessions, and downloadable resources. These features help maintain audience interest throughout the event.
• Analytics Dashboard: GoTo Webinar provides a comprehensive analytics dashboard that tracks key metrics like attendance, engagement, and session participation. This data can be invaluable for improving future webinars and follow-ups.
• Customizable Experiences: The platform allows users to customize the webinar environment with branded backgrounds and interactive features, giving your event a professional look that aligns with your brand.

Microsoft Teams

• Simplified Event Setup: Microsoft Teams offers an easy-to-use interface and setup process, making it ideal for businesses already embedded within the Microsoft 365 ecosystem. Teams allow you to seamlessly schedule and manage webinars with integrated registration features.
• Interactive Features: MS Teams Webinars include essential interactive tools such as live polls, Q&A, and attendee reactions. While these features cover the basics, they lack the depth and variety of tools found on platforms like Hubilo.
• Integration with Microsoft 365: Teams excels with its integration across Microsoft 365 tools like Outlook, OneDrive, and SharePoint, making it an excellent choice for businesses that rely heavily on these tools for their day-to-day operations.

Now, let’s take a closer look at the user experience comparison of these webinar platforms.

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User Experience Comparison

The user experience (UX) is crucial in determining the success of any webinar. Here’s how each platform compares in terms of ease of use and overall experience.

GoTo Webinar

GoTo Webinar offers a smooth, easy-to-navigate interface, making it a great option for users who want reliability without a steep learning curve. Its simple setup process and solid support for audience interaction make it ideal for small to medium-sized events.

Microsoft Teams

Microsoft Teams provides a familiar and accessible interface for those already using Microsoft 365 tools. It’s a no-fuss solution for simple webinars or internal meetings. However, it lacks the advanced engagement features required for more complex, high-impact events.

Hubilo

Hubilo provides the most dynamic and engaging user experience of the three. Its intuitive interface and extensive customization options allow you to tailor the event to your specific needs. Whether you’re hosting a small session or a large conference, Hubilo offers powerful features that ensure a seamless experience for both hosts and attendees.

Now that we’ve understood the user experience let’s take a look at the use cases and the suitability of GoTo Webinar, MS Teams, and Hubilo.

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Use Cases and Suitability

Each platform has its strengths and is suited for different types of users and events. Here's a breakdown of how each platform performs depending on your specific needs:

Hubilo

• Highly Customizable Webinars: Ideal for businesses that need a highly customizable experience, Hubilo allows you to brand every element of your event—from registration pages to virtual booths—ensuring a cohesive experience for your audience.
• Lead Generation and Sales Engagement: Hubilo’s lead scoring system, gamification, and real-time analytics make it an excellent choice for marketers and sales teams looking to track and prioritize leads based on attendee engagement.
• Interactive and Immersive Events: Whether you're hosting a large conference, networking event, or product launch, Hubilo provides a range of interactive features like live Q&A, polls, breakout rooms, and networking zones that make your events more engaging and memorable.

Microsoft Teams

• Internal Training and Corporate Meetings: MS Teams excels at hosting internal training sessions and company-wide meetings, making it ideal for businesses looking to deliver virtual content to their teams with minimal complexity.
• Small to Medium-Sized Webinars: For organizations that require straightforward webinars without the need for advanced features, Teams offers a simple, no-frills solution that integrates well with other Microsoft 365 tools.
• Webinars for Existing Microsoft Ecosystem Users: MS Teams is a great choice for businesses that are already deeply embedded in the Microsoft ecosystem, enabling seamless collaboration, file sharing, and communication during webinars.

GoTo Webinar

• Corporate Training and Product Demos: GoTo Webinar is an excellent option for companies hosting corporate training sessions or product demos, where simplicity, reliability, and a user-friendly experience are key.
• Webinars with Lead Capture Needs: The platform’s strong lead generation capabilities, including automated email reminders, post-event surveys, and lead capture forms, make it a great fit for marketers looking to nurture prospects after the event.
• Scalable Webinars for Larger Audiences: GoTo Webinar can easily scale from small meetings to large-scale webinars, making it suitable for businesses of all sizes hosting virtual events with diverse audience needs.

Finally, let’s compare MS Teams, GoTo Webinar, and Hubilo in terms of their pricing.

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Pricing Comparison

Let’s now compare the pricing for each platform:

Microsoft Teams:

1. Microsoft Teams Essentials

• Price: $4.00/user/month (annual subscription)
• Features:
  
  • Unlimited group meetings (up to 30 hours, 300 participants)
  • 10 GB cloud storage per user
  • Real-time collaboration (file sharing, tasks, polling)
  • Meeting recordings with transcripts and live captions (English)
  • Standard security (data encryption for meetings, chats, calls, and files)
  • Add-on: Microsoft 365 Copilot
  • Included apps: Teams

2. Microsoft 365 Business Basic

• Price: $6.00/user/month (annual subscription)
• Features:
  
  • All features of Teams Essentials, plus:
  • Identity and access management for up to 300 employees
  • Custom business email (you@yourbusiness.com)
  • Web and mobile versions of Word, Excel, PowerPoint, and Outlook
  • 1 TB cloud storage per employee
  • 10+ additional apps (e.g., Bookings, Planner, Microsoft Forms)
  • Automatic spam and malware filtering
  • Anytime phone and web support
  • Add-on: Microsoft 365 Copilot
  • Included apps: Word, Excel, PowerPoint, Outlook, Teams, OneDrive, SharePoint, Exchange

3. Microsoft 365 Business Standard

• Price: $12.50/user/month (annual subscription)
• Features:
  
  • All features of Business Basic, plus:
  • Desktop versions of Word, Excel, PowerPoint, and Outlook
  • Webinars with attendee registration and reporting
  • Collaborative workspaces with Microsoft Loop
  • Video editing and design tools with Clipchamp
  • Add-on: Microsoft 365 Copilot
  • Included apps: Word, Excel, PowerPoint, Outlook, Teams, OneDrive, SharePoint, Exchange, Clipchamp, Microsoft Loop

GoTo Webinar

• Lite ($49/month): 250 participants, basic analytics, automated emails, source tracking, and a GoTo Meeting license.
• Standard ($99/month): 500 participants, enhanced analytics, up to 10 channel pages, custom registrations.
• Pro ($199/month): 1,000 participants, expanded branding, up to 30 channel pages, and video editing tools.
• Enterprise ($399/month): Up to 3,000 participants, unlimited cloud storage, everything in Pro plus advanced features.

Add-ons like accepting payments, breakout rooms, or AI meeting summaries may cost extra. They also offer a 7-day free trial. 

Hubilo

Unlike ON24, Hubilo offers transparent tiered pricing so you know what you’re getting and how much you’ll pay. Hubilo also provides a 14-day free trial. Suppose you’re looking for advanced features like AI-powered content repurposing, in-session lead scoring, or an integrated broadcasting studio. In that case, Hubilo provides them without pushing you into hidden “enterprise-only” bundles.

• Webinar Plus
  
  • Starts at $800/month, billed annually
  • Ideal for around one webinar per month
  • 2,000 attendees/year capacity, with no restriction on per-webinar attendee limits or admin seats
  • Includes DIY 1080p Broadcasting Studio, No-Code Landing Pages, Email Automation, and Granular Attendee Insights
• Webinar Multiply
  
  • Starts at $1,200/month, billed annually
  • Suited for 2–3 webinars per month
  • 4,000 attendees/year capacity
  • Adds Custom Branding, Snackable Content Hub (AI-based repurposing), Account Intelligence for ABM, plus all features in Webinar Plus
• Enterprise
  
  • Tailored for unlimited events or webinars, with no cap on attendee numbers or admin seats
  • White-labeled environment (no Hubilo branding), custom domains, premium customer support, and high-level onboarding
  • Perfect if you’re running multi-day or multi-track virtual conferences regularly and want hands-on setup assistance

Hubilo’s pricing structure is flexible and can accommodate businesses of all sizes, with a particular focus on providing value through engagement and analytics.

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Conclusion

After comparing GoTo Webinar, Microsoft Teams, and Hubilo, it’s clear that each platform offers unique strengths that are suited to different needs. If you’re looking for a simple, budget-friendly solution and already use Microsoft 365, Microsoft Teams is the way to go. If you’re seeking a platform with advanced features for lead generation, GoTo Webinar excels with its robust engagement tools and automated lead capture. However, for businesses looking for extensive customization, interactive engagement features, and in-depth analytics, Hubilo stands out as the most dynamic and flexible option.

At Hubilo, we specialize in creating highly engaging, interactive virtual events. Our platform offers all the tools you need to customize, engage, and analyze your events for optimal performance and ROI. Ready to elevate your webinars? Book a Demo today and discover how Hubilo can help you create unforgettable virtual experiences.