GoToWebinar vs. WebinarJam vs. Hubilo: Platform Comparison

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Sandhya Vijayan
Updated on:
April 4, 2025
In this article

Understanding a webinar platform's features, integrations, and pricing are the three most important factors to consider while choosing a webinar platform. Based on some of the best-chosen platforms, here is a comparison of GoToWebinar, WebinarJam, and Hubilo to help you decide which platform best suits your business needs. 

Category-Based Feature Comparison

Pre-Event Engagement

GoToWebinar offers essential pre-event features like email customization and registration email reminders. However, its options for promoting the event, such as the ability to embed registration forms on custom websites (via API for self-made sites), are limited compared to other platforms. While it does support registration form embedding on WordPress, it may not fully streamline the registration process for more customized sites.

WebinarJam provides branded registration pages, allowing a degree of personalization for your event’s first impression. The platform also offers customization options for the registration form, including custom fields.

Hubilo stands out with its robust set of pre-event tools. It offers highly customizable registration forms, enabling you to create a personalized experience for each attendee. You can easily add custom fields to capture essential attendee data, set up automated reminders, and integrate with calendar tools like Google Calendar (though this integration isn't explicitly confirmed). This allows Hubilo to ensure attendees are fully prepared before the event begins.

Customization & Branding

Customization & Branding

When it comes to customization, Hubilo stands out as a leader in the field. It offers complete white-label branding for the entire event experience, allowing users to customize everything from registration pages to the event interface, ensuring a seamless and fully branded experience for attendees. 

In contrast, WebinarJam provides significant customization options primarily for registration pages, including logos and color adjustments, but its branding capabilities are not as extensive as Hubilo's. While WebinarJam does offer some white-labeling features, they are limited compared to Hubilo's comprehensive solutions. 

GoToWebinar allows for basic personalization of event pages with logos and color adjustments but lacks the full branding flexibility that Hubilo provides. Overall, Hubilo's robust customization options make it the preferred choice for organizations looking to create a fully branded event experience.

Speaker & Host Experience

GoToWebinar and WebinarJam offer basic speakers and host tools like multi-camera support and simulive capabilities (pre-recorded sessions). However, they fall short in terms of preparing speakers for live presentations. GoToWebinar does not have a dedicated green room, meaning speakers can’t prepare or rehearse privately before their session begins. WebinarJam has multi-camera setups but also lacks the preparation room feature.

Hubilo provides a comprehensive suite of tools for speakers. It includes green rooms for preparation, where speakers can rehearse, test their setups, and ensure everything runs smoothly before going live. Hubilo also supports simulive sessions, which is ideal for maintaining engagement. Multi-camera support lets speakers switch between different camera angles, adding a layer of professionalism to your presentations. 

Attendee Engagement

Attendee Engagement

Attendee engagement is one of Hubilo's strongest points. It goes beyond just chat and polling features by offering interactive tools like live Q&A sessions with upvoting, emoji reactions, and conversion prompts that enable meaningful interaction throughout the event. 

WebinarJam offers basic chat and polling tools but lacks advanced engagement options like Q&A upvoting or CTA buttons, which can limit real-time interaction during the event. GoToWebinar includes a real-time engagement dashboard, but it needs to offer emoji reactions or Q&A upvoting, which reduces its capacity for fostering deep, dynamic engagement.

Analytics & Reporting

GoToWebinar offers event analytics with basic engagement metrics, like registration tracking and attendee participation. However, it lacks more granular insights, such as replay usage data.

WebinarJam provides basic analytics and event metrics but does not support custom reports or automated replay sharing. This limits the depth of data you can gather from your event.

Hubilo excels in this area, offering a comprehensive analytics tool suite that provides deep insights into attendee behavior, engagement, and event performance. It includes UTM tracking to understand where your registrations are coming from. Furthermore, you will get custom reports to focus on specific metrics most important to your business, making Hubilo ideal for data-driven decision-making.

Integrations & Automation

GoToWebinar supports over 20 native integrations, including Salesforce and Marketo, allowing seamless CRM and marketing automation workflows. 

WebinarJam supports a more limited set of integrations, including Keap and Drip. Still, it does not offer SDKs or a broader range of integration options, making it less flexible for businesses that rely on various event management and marketing tools.

Hubilo takes the lead by offering extensive CRM and MAP integrations, including Salesforce, Marketo, and HubSpot. It also provides APIs, allowing for custom workflows and integrations with other tools in your tech stack. 

Customer Support

GoToWebinar provides solid documentation but needs live support options. Its customer support is mostly self-service, which may not be sufficient if you run into issues during live events.

WebinarJam offers essential documentation and community forums but does not provide 24/7 support. This can be limiting when you need urgent assistance, especially during large-scale or time-sensitive events.

Hubilo stands out with its 24/7 customer support, ensuring that you have access to help whenever you need it. In addition to support, Hubilo offers dedicated event success managers for enterprise clients. This level of personalized service makes Hubilo the most reliable platform for enterprise-level events.

Pricing Comparison

GoToWebinar’s most popular plan, the Pro plan for 1000 participants, starts at $199. The Enterprise plan scales up to $399/month and accommodates up to 3,000 attendees. 

WebinarJam's most popular plan, the Basic plan starts at $79/month for 500 attendees and their Enterprise plan at $379/month for 5,000 attendees.

Hubilo provides a free trial and a Webinar Plus Plan for $800/month, covering comprehensive event features. Hubilo’s Enterprise Plan is customizable for larger organizations and supports unlimited live attendees, providing premium support and advanced tools. 

Hubilo’s pricing reflects its superior capabilities as a premium, engagement-first platform. Its Webinar Plus Plan at $800/month isn’t just a package of features; it’s an investment in comprehensive, scalable event technology designed to deliver unmatched audience interactivity, dynamic branding, and rich, actionable analytics. For larger enterprises, Hubilo’s customizable plans go beyond attendee limits, offering unlimited live participants, premium 24/7 support, and seamless integrations that adapt to your evolving business needs.

Why Hubilo is the Best for Your Virtual Events

Hubilo outdoes every other major platform in every key area. It offers fully customizable registration forms, calendar integrations, and networking lounges, ensuring an engaging pre-event experience. Unlike others, Hubilo allows complete white-label branding, letting you personalize every detail of your event interface.

Analytics in Hubilo is top-tier, providing detailed insights like UTM tracking and lead scoring. It also integrates seamlessly with CRM and marketing automation platforms like Salesforce and Marketo. Hubilo's 24/7 support and event success managers make it the most reliable option for enterprise events.

Priced from $800/month, Hubilo’s premium features ensure your event is fully customized, interactive, and data-driven, making it the ideal platform for virtual and hybrid events.

Get Started With A Demo Trial

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Sandhya Vijayan
Sandhya Vijayan is a B2B content and product marketer who crafts stories that sell. She blends content strategy with product marketing to create messaging that drives demand, engagement, and growth in B2B SaaS. By combining the art of storytelling with the precision of product marketing, she turns complex products into compelling narratives that drive adoption and revenue. She specializes in messaging, positioning, and go-to-market strategies, ensuring the right stories reach the right audience at the right time.
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