Make Your Videos Work Harder with Media+

Why Video Content Is Underutilized by Marketers

It’s no secret that video content is highly engaging, but did you know that a large chunk of it simply sits on platforms like YouTube, underperforming? In fact, 48% of content marketers report that their companies aren’t leveraging their video assets. This is a wasted opportunity, especially since video content is one of the most effective ways to generate leads, build brand awareness, and keep audiences engaged.

For many marketers, managing and optimizing video content can be a time-consuming process, often requiring coordination between multiple teams, leading to delays and frustration. Tasks like uploading videos, creating metadata, and optimizing for SEO frequently get sidelined, leaving valuable content underutilized. Without a seamless solution, many simply don’t have the time or resources to maximize the full potential of their video content.

What Is Media+?

Media+ is an all-in-one video content management system that transforms how marketers manage, publish, and optimize video content while generating leads. With a Netflix-style interface, Media+ not only enhances viewer engagement but also enables lead capture, better data insights, and rapid video deployment. 

Whether you're looking to publish a library of on-demand content or generate pipeline from it, Media+ does the heavy lifting for you to boost watch times. 

What Media+ Can Do for Your Business

Now, let’s dive into what Media+ offers. Here’s how each feature helps your team make the most of your video marketing, with visuals to drive the point home.

1. Automated Video Library that is Designed to Rank

Gone are the days of manual uploads and tedious metadata creation. Media+ automates these processes, delivering SEO-optimized metadata in minutes. This isn’t just about convenience; it’s about making sure your videos rank higher in search results, which directly impacts discoverability and engagement.

2. Provide a Unified Experience with Your Brand

With Media+, you can host your video content on your own website or any custom URL, while applying your brand’s unique identity to it. No more third-party distractions. Your audience stays on your site, engaging with your brand. Add custom forms, CTA buttons, or even monetize your video library, turning it into a tool that helps you capture more leads.

3. Make Video Content New Lead Magnets

It’s time to make your videos work for you. Media+ allows you to gate your content with customizable forms that capture leads effortlessly. And if you’re using a CRM like HubSpot, all the data syncs automatically. That means no manual work and no missed opportunities for your sales team. It’s as easy as uploading a video and watching the leads roll in.

4. Power Up Engagement with Smart Video Recommendations- Transform Your Library into a Dynamic Asset

Media+ features an intelligent recommendation engine that analyzes viewer behavior to suggest relevant videos, keeping your audience engaged longer. By effortlessly guiding viewers to related content, you can enhance retention, increase watch time, and repurpose existing videos effectively. This means more opportunities for lead generation as your content library actively works to convert viewers into leads.

5. Track Engagement with Detailed Analytics

What’s the point of creating video content if you don’t know how it’s performing? Media+ gives you access to in-depth analytics, from total watch time to individual viewer behaviors. These insights allow you to continuously optimize your strategy, ensuring that each video performs better than the last.

Why Savvy Marketers Love Media+

Savvy marketers know that a strong video strategy is key to driving growth and building a robust sales pipeline. But how exactly does Media+ fit into that strategy? 

Let’s break down the benefits for different roles within your organization.

For Marketing Operations:

• Quick setup: Publish a branded media site in less than 30 minutes.
• Automated metadata: AI-generated tags and categories, streamlines the SEO.
• Boost traffic: Drive more attendees to your next webinar or event with SEO-indexed content.

For Lead Generation Heads:

• Increase lead volume: Capture more leads by gating old webinars or promotional videos.
• Hook your audience: Keep viewers engaged on your site with a Netflix-like experience that recommends relevant content based on their viewing habits. 
• Track performance: Analyze media to identify which videos convert the best.

For Your Audience:

• OTT-like experience: Give your audience a Netflix-style, seamless experience tailored to their preferences.
• Personalized recommendations: Media+ uses AI to suggest videos based on individual viewing behavior, keeping your audience engaged and coming back for more.

Unlock the Full Potential of Your Video Strategy with Media+

Your video content shouldn’t just sit idle on platforms like YouTube, Wistia, or Vimeo. Media+ empowers your business to unlock the full potential of your videos, making them more discoverable, engaging, and focused on driving conversions. 

Whether you're a seasoned video marketer or just starting out, Media+ simplifies the entire process; offering a fast, effective way to manage, publish, and analyze your video content all in one place.

It’s time to turn your video content into a lead-generating machine. Ready to see Media+ in action? Get started today, and take your video marketing to the next level.

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