Are you looking to elevate your webinars and create engaging virtual experiences? As webinars have become essential tools for marketers, with 85% of businesses using them as part of their lead generation and engagement strategies, choosing the right platform is more important than ever. Whether you’re hosting a training, product demo, or global conference, selecting the ideal platform is key to ensuring your event stands out.

In this blog, we’ll compare three major players in the webinar software market—ON24, Microsoft Teams, and Hubilo. Each offers unique features that cater to different business needs, from robust analytics and customizable branding to seamless integrations and ease of use. By the end of this blog, you’ll have a clearer idea of which platform best suits your webinar goals and professional needs.

Let’s dive into the features, user experiences, and performance of ON24, Microsoft Teams, and Hubilo to help you make an informed decision.

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Platform Overview

When it comes to choosing a webinar platform, it’s important to consider what works best for your team and your objectives. Here’s a quick look at the three platforms we’ll compare: ON24, Microsoft Teams, and Hubilo.

ON24

ON24 is known for its focus on lead generation and its rich analytics features. Ideal for corporate trainers and marketers looking to create interactive webinars, ON24 provides detailed insights and high-quality engagement tools.

Key Features:

• Engagement Tools: Polls, surveys, downloadable resources, and more to keep attendees active.
• Analytics Dashboard: Provides detailed engagement tracking to optimize webinars.
• Customizable Experiences: Tailor the environment with branded backgrounds and interactive features.
• Lead Capture: Automated lead capture helps nurture prospects post-event.

If your focus is on data-driven lead generation and customer insights, ON24 excels at delivering just that.

Microsoft Teams

Microsoft Teams, primarily known as a collaboration tool, has evolved into a versatile platform for webinars, live events, and town halls. It's a solid choice for businesses already using Microsoft 365, as it integrates seamlessly with other Microsoft tools. However, for advanced customization and engagement tools, you may need to consider other platforms like Hubilo.

Key Features:

• Easy Setup: Direct scheduling and registration within the Teams ecosystem.
• Interactive Tools: Live polls, Q&A sessions, and reactions to boost attendee engagement.
• Security and Compliance: As part of Microsoft 365, Teams provides robust security protocols and compliance features.
• Integration with Microsoft 365: Seamless integration with Outlook, OneDrive, and other Microsoft tools.

While MS Teams offers a strong foundation, its customization options may feel limited for those seeking a more tailored webinar experience.

Hubilo

Hubilo stands out for its dynamic features that provide engaging experiences and robust analytics. Designed for marketers, event organizers, and sales teams, Hubilo offers a rich suite of tools that drive attendee engagement, make events memorable, and provide deep insights for future planning.

Key Features:

• Customization and Branding: Fully customize every aspect of your event, from registration pages to virtual booths.
• Engagement Tools: Live Q&A, polls, virtual networking rooms, and gamification keep attendees active and involved.
• Real-Time Analytics: Gain insights into attendee engagement, session popularity, and more.
• Snackable Content Hub: Convert webinar recordings into short clips for content marketing.
• Conversion Prompts: Hubilo allows you to create actionable CTAs called conversion prompts during the event. 
• Lead Scoring: Prioritize leads based on attendee interactions and engagement.

Hubilo is ideal for those who need extensive branding and engagement features coupled with powerful event analytics.

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Hubilo vs. ON24 vs MS Teams in tabular column

In this section, we compare the key features of ON24, Microsoft Teams, and Hubilo, focusing on the functionalities that make each platform unique. Whether you're looking for detailed analytics, robust customization options, or interactive engagement tools, these platforms offer different strengths.

Features Comparison

Each platform comes with a set of trademark features that set it apart from the rest. Here’s a quick look:

Hubilo:

• Customization and Branding: Hubilo offers extensive customization options, enabling users to tailor every aspect of their webinar. From adjusting the event theme and background to customizing participant badges and presentation stages, Hubilo ensures your event reflects your brand identity throughout.
• Engagement Tools: Hubilo excels at providing interactive engagement tools, including live Q&A, polls, chat features, and virtual networking zones. These features create an immersive experience, keeping attendees engaged and facilitating meaningful connections.
• Analytics and Reporting: With Hubilo’s real-time analytics dashboard, you can track attendee engagement, session popularity, and overall event performance. These insights are valuable for optimizing future events and measuring ROI.

ON24:

• Data-Driven Lead Generation: ON24 specializes in capturing detailed participant data to fuel lead generation. The platform provides in-depth analytics on attendee behavior, helping you identify highly engaged leads and prioritize follow-ups.
• Interactive Tools and Integration: ON24 comes with a robust suite of interactive tools, including live polls, surveys, and Q&A sessions. These features are enhanced by seamless integration with major CRM and marketing automation platforms, making lead nurturing efficient.
• Rich Media Content Delivery: ON24 supports various content types, such as live streaming, on-demand videos, and downloadable resources, offering attendees an engaging, dynamic experience throughout your event.

Microsoft Teams:

• Simplified Event Setup: Microsoft Teams offers an easy-to-use interface that allows event organizers to quickly schedule and set up webinars. Its seamless integration with the broader Microsoft 365 ecosystem makes it a convenient option for organizations already using Microsoft tools.
• Interactive Features: MS Teams Webinars include essential interactive tools like live polls, Q&A, and attendee reactions. While it covers the basics well, it doesn't offer the same depth of engagement features as other platforms like Hubilo, particularly for large-scale events.
• Integration with Microsoft 365: One of MS Teams' strengths is its seamless integration with other Microsoft tools like Outlook, OneDrive, and SharePoint. This makes it a great choice for organizations already embedded in the Microsoft ecosystem, allowing for streamlined workflows and easy attendee management.
• Security and Compliance: MS Teams benefits from Microsoft's robust security and compliance measures. Hosting webinars on Teams ensures that your data is protected by enterprise-grade security protocols, which is particularly important for businesses with strict compliance requirements.

Now, let’s compare the user experience of these three leading webinar platforms.

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User Experience Comparison

The user experience (UX) can significantly affect how smoothly your event runs. Here’s how the three platforms compare in terms of usability and overall experience.

ON24

ON24 offers a solid, data-driven user experience, particularly for users looking to analyze attendee behavior and engagement metrics. However, the interface can feel complex for new users. It’s great for those looking for in-depth reporting and sophisticated lead capture tools.

Microsoft Teams

Microsoft Teams shines with its familiar interface for those already using the Microsoft 365 suite. The platform provides a straightforward webinar experience, especially for those already comfortable with its ecosystem. However, it lacks some of the advanced engagement features found in more specialized platforms like Hubilo.

Hubilo

Hubilo provides the most dynamic and engaging user experience of the three. Its customizable interface and wide range of interactive tools make it ideal for creating memorable experiences. Whether you're hosting a small team meeting or a global conference, Hubilo offers an intuitive setup and powerful features to make your event stand out.

Now that we’ve understood the user experience, let’s explore the use cases and the suitability of ON24, MS Teams, and Hubilo.

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Use Cases and Suitability

When choosing the best webinar platform for your needs, it’s essential to consider how each platform suits your specific use case. Here’s a breakdown of which platform works best depending on your professional needs and goals.

Hubilo

• Marketing Teams: Hubilo is an excellent fit for marketers who want to host engaging events, such as product launches, webinars, and trade shows, with customizable branding and dynamic attendee interactions.
• Sales Teams: With its lead scoring and gamification features, Hubilo is ideal for sales teams that want to track attendee engagement, prioritize leads, and nurture relationships.
• Event Planners: For event professionals who need a versatile platform to handle everything from small meetings to large-scale conferences, Hubilo provides all the customization and engagement tools required to make your events memorable.

Microsoft Teams

• Internal Meetings and Training: MS Teams excels at hosting webinars for internal teams, training sessions, and employee engagement. It’s a natural extension for businesses already using Microsoft 365 tools like Outlook and SharePoint.
• Small to Medium-Sized Webinars: Teams are suitable for smaller, more straightforward webinars where advanced customization or engagement tools are not the primary focus.
• Cost-Conscious Teams: If your organization is already using Microsoft 365, Teams offers a budget-friendly way to host webinars without requiring additional software or subscriptions.

ON24

• Lead Generation and Marketing Teams: ON24 is particularly well-suited for companies looking to generate leads and measure attendee behavior through advanced analytics. Marketing teams can track every interaction, from engagement to conversion.
• Corporate Trainers and Educators: ON24’s detailed reporting and sophisticated engagement tools are great for corporate training and educational events, where tracking participant progress is key.
• Large-Scale Webinars: For enterprises with large-scale needs, ON24 is ideal, offering a platform capable of hosting thousands of attendees while maintaining high-quality performance and user engagement.

After understanding the use cases, user experience, and core features, it is time to take a look at their pricing. 

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Pricing Comparison

Let’s now compare the pricing for each platform:

Microsoft Teams:

1. Microsoft Teams Essentials

• Price: $4.00/user/month (annual subscription)
• Features:
  
  • Unlimited group meetings (up to 30 hours, 300 participants)
  • 10 GB cloud storage per user
  • Real-time collaboration (file sharing, tasks, polling)
  • Meeting recordings with transcripts and live captions (English)
  • Standard security (data encryption for meetings, chats, calls, and files)
  • Add-on: Microsoft 365 Copilot
  • Included apps: Teams

2. Microsoft 365 Business Basic

• Price: $6.00/user/month (annual subscription)
• Features:
  
  • All features of Teams Essentials, plus:
  • Identity and access management for up to 300 employees
  • Custom business email (you@yourbusiness.com)
  • Web and mobile versions of Word, Excel, PowerPoint, and Outlook
  • 1 TB cloud storage per employee
  • 10+ additional apps (e.g., Bookings, Planner, Microsoft Forms)
  • Automatic spam and malware filtering
  • Anytime phone and web support
  • Add-on: Microsoft 365 Copilot
  • Included apps: Word, Excel, PowerPoint, Outlook, Teams, OneDrive, SharePoint, Exchange

3. Microsoft 365 Business Standard

• Price: $12.50/user/month (annual subscription)
• Features:
  
  • All features of Business Basic, plus:
  • Desktop versions of Word, Excel, PowerPoint, and Outlook
  • Webinars with attendee registration and reporting
  • Collaborative workspaces with Microsoft Loop
  • Video editing and design tools with Clipchamp
  • Add-on: Microsoft 365 Copilot
  • Included apps: Word, Excel, PowerPoint, Outlook, Teams, OneDrive, SharePoint, Exchange, Clipchamp, Microsoft Loop

ON24

ON24’s pricing is less transparent than that of MS Teams or Hubilo. You won’t see a list of tiers with fixed monthly costs on their site. Instead, you’ll find references to Essentials, Standard, and Advanced packages. Key highlights from their approach:

• Essentials
  
  • Webinar and video features
  • Basic event management
  • Integrations for data flow
  • Core performance analytics
• Standard
  
  • Builds on Essentials with more advanced reporting, personalization options, and possibly AI-generated content or videos, depending on your plan
  • Automation for lead nurturing
• Advanced
  
  • Typically includes all of ON24’s flagship features: enterprise-level analytics, more robust customization, virtual event hosting, and content hubs.
  • Potential add-on for virtual events if it’s not included in your package

While ON24 can be a strong choice if you need enterprise-level automation and massive audience scalability, you might have to pay extra for each advanced feature. It also offers a 14-day free trial.

Hubilo

Unlike ON24, Hubilo offers transparent tiered pricing so you know what you’re getting and how much you’ll pay. Hubilo also provides a 14-day free trial. Suppose you’re looking for advanced features like AI-powered content repurposing, in-session lead scoring, or an integrated broadcasting studio. In that case, Hubilo provides them without pushing you into hidden “enterprise-only” bundles.

• Webinar Plus
  
  • Starts at $800/month, billed annually
  • Ideal for around one webinar per month
  • 2,000 attendees/year capacity, with no restriction on per-webinar attendee limits or admin seats
  • Includes DIY 1080p Broadcasting Studio, No-Code Landing Pages, Email Automation, and Granular Attendee Insights
• Webinar Multiply
  
  • Starts at $1,200/month, billed annually
  • Suited for 2–3 webinars per month
  • 4,000 attendees/year capacity
  • Adds Custom Branding, Snackable Content Hub (AI-based repurposing), Account Intelligence for ABM, plus all features in Webinar Plus
• Enterprise
  
  • Tailored for unlimited events or webinars, with no cap on attendee numbers or admin seats
  • White-labeled environment (no Hubilo branding), custom domains, premium customer support, and high-level onboarding
  • Perfect if you’re running multi-day or multi-track virtual conferences regularly and want hands-on setup assistance

Hubilo’s pricing structure is flexible and can accommodate businesses of all sizes, with a particular focus on providing value through engagement and analytics.

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Conclusion

Each of these platforms—ON24, Microsoft Teams, and Hubilo—offers unique strengths suited to different business needs. If you’re looking for advanced analytics and lead generation, ON24 provides in-depth insights and powerful engagement tools. Microsoft Teams offers an accessible and cost-effective solution, especially if your organization is already using Microsoft 365. However, for those seeking extensive customization, engagement tools, and real-time analytics, Hubilo stands out as the most dynamic and flexible platform.

At Hubilo, we specialize in making virtual and hybrid events more engaging, interactive, and impactful. Our platform provides everything you need to customize, engage, and analyze your events for optimal performance and ROI. Ready to take your webinars to the next level? Book a Demo today and see how Hubilo can help you create unforgettable event experiences.