The State of Webinars 2024 Report is Here!
We've been hard at work for the past two plus months, working hard to put together the latest insights and trends in webinars. We interviewed some of the top marketing leaders from mid-market companies, and we're excited to share their expertise with you.
If you're a B2B marketer looking to take your webinars to the next level, this report is designed specifically for you.
Here's a quick rundown of what you'll find inside:
- AI Impact: Did you know that only 33% of businesses have explored AI tools for their webinars? That means there's a lot of untapped potential out there!
- Integration Gap: Surprisingly, almost 25% of folks said their webinar platform doesn't talk to their marketing tools. That's a missed opportunity for efficiency.
- Hot Topics: Turns out, the key to a successful webinar is picking a topic that really resonates with your audience. About 34% of respondents agreed!
- Smart Strategy: Businesses are using webinars strategically, especially at the start of the customer journey. They're grabbing attention and educating potential customers. In fact, 39% of webinars are happening right at the top of the funnel!
Ready to dive in and level up your webinar game?
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