Write the perfect webinar script using one (or a few!) of Hubilo’s script writing tips and one of our webinar script templates, both found here.

Hosting a webinar comes with many responsibilities. You need to lead the discussion, moderate, and even keep track of the time. Webinars can cover a wide range of topics, so creating a webinar script is essential to keep the content flowing smoothly! A webinar script helps to create fluid conversations while also keeping the webinar host on track.

What is a Webinar Script?

A webinar script is a pre-written piece of dialogue shared during the webinar. It includes the event agenda, important talking points, and closing remarks. Think of webinar scripts as roadmaps for your event, detailing the timing and order of speakers. Instead of improvising, the perfect webinar script outlines exactly what you will say.

Why You Should Write a Webinar Script

Webinar scripts are crucial for maintaining engagement throughout the event. Without a script, the event can easily go off track, leading to a loss of audience attention. Webinar scripts help keep your event focused, on track, and timely. You can also tailor your script to align with your webinar goals, making it easier to achieve your objectives.

How To Write a Webinar Script

When writing your webinar script, consider using an online document for easy sharing. Here are six tips to help you write the perfect webinar script template for your event:

1. Webinar Introduction

The introduction sets the tone for your entire webinar. Introduce yourself, your business, and any guest speakers. Thank your audience and guest speakers for attending, and briefly touch on the webinar's focus. Here's a sample introduction script:

"Welcome to [Webinar Name], hosted by [Your Company]. Today we have [Guest Speaker Name] with us to talk about [Topic]..."

2. Webinar Agenda

Detail what the audience can expect during the webinar. Outline the topics each speaker will cover and the duration of each segment. According to a study by Zippla, only 37% of workplace meetings actively use agendas, making this step crucial for clarity.

3. Webinar Goal And Purpose

Clearly state the goals and purpose of the webinar. Use bullet points to list the topics covered and explain the benefits for attendees. This section helps to grab and maintain your audience's attention.

4. Webinar Educational Content

This is the core of your webinar, where valuable information is shared. Encourage your guest speakers to create their own scripts and share personal stories to add a sense of personalization. This helps create connections with the audience.

5. Webinar Conclusion and Q&A Session

After the educational content, recap the key takeaways and open the floor for a Q&A session. Webinar analytics show that an overwhelming majority (90%+) of attendees prefer webinar events that have a Q&A session at the end. Consider using engagement activities like polls or feedback sessions.

6. Webinar Next Steps and Closing

Thank your guests and speakers again, and walk them through any call-to-action steps. Conclude with closing remarks and provide contact information for any follow-up questions.

Webinar Script Templates for Your Next Event

Webinar Template #1: Formal Script

Introduction:

• Greet and introduce yourself, guest speakers, and your role at the company.
• Thank the audience and guest speakers for attending.
• Briefly introduce the guest speakers and their topics.
• Mention what to expect during the webinar and the key takeaways.
• Request the audience to hold questions until the end for the Q&A session.

Agenda:

• Review each topic and the respective speaker.
• Outline the duration of each segment.
• Provide a roadmap for the entire webinar.

Goal and Purpose:

• List the benefits of the speakers and their topics.
• Present the webinar goals and how you plan to achieve them.
• Outline any post-webinar expectations for guests.

Educational Content:

• Have guest speakers begin their presentations.
• Ensure they keep track of time to maintain the flow.
• Encourage sharing of personal stories to add value.

Conclusion and Q&A:

• Recap the webinar highlights.
• Conduct engagement activities like polls or quizzes.
• Allow the audience to share their learnings if time permits.
• Begin the Q&A session and address as many questions as possible.

Next Steps and Closing:

• Thank everyone for attending again.
• Walk guests through the call-to-action steps.
• Conclude with closing remarks and provide contact information for follow-ups.

Webinar Template #2: Informal Script

Introduction:

• Greet the audience warmly.
• Introduce yourself and the guest speakers casually.
• Thank everyone for taking the time to join.
• Mention the topics to be covered and encourage questions throughout.

Agenda:

• Briefly outline the topics and speakers.
• Provide an estimated duration for each segment.
• Encourage audience participation and interaction.

Goal and Purpose:

• Highlight the key takeaways informally.
• Discuss the benefits of the topics in a conversational tone.
• Set casual expectations for the post-webinar phase.

Educational Content:

• Allow speakers to present in a relaxed manner.
• Encourage the use of anecdotes and personal experiences.
• Keep the content engaging and interactive.

Conclusion and Q&A:

• Summarize the key points informally.
• Use fun engagement activities to recap.
• Open the floor for an informal Q&A session.

Next Steps and Closing:

• Thank everyone genuinely.
• Guide guests through the next steps casually.
• End with informal closing remarks and provide easy contact options.

Frequently Asked Questions (FAQ’s) about Webinar Scripts

1. What is a webinar script, and why is it important? A webinar script is a structured plan outlining the content and flow of a webinar. It's important for staying organized, maintaining focus, and delivering a clear, engaging presentation.
2. Do I need a script for every webinar, or can I improvise? While experienced presenters can sometimes improvise effectively, a script is highly recommended to ensure a coherent and well-structured presentation.
3. How do I create an effective webinar script? Start with a clear outline, define key points, incorporate engaging content, and ensure a logical flow from start to finish.
4. Should I write my script word-for-word, or is an outline enough? It depends on your comfort level and the complexity of the content. Some presenters prefer a detailed script, while others use an outline with key points.
5. How can I make my webinar script engaging for the audience? Incorporate storytelling, audience interaction, visuals, and engaging examples to keep your audience interested.
6. Can I include humor in my webinar script? Yes, humor can be effective if used judiciously and appropriately for your topic and audience.
7. What's the ideal length for a webinar script? The ideal length varies based on the webinar's purpose and audience, generally ranging from 30 minutes to 1.5 hours.
8. Can I use a script during live Q&A sessions? While scripts aren't typical for Q&A sessions, prepare key talking points to address a variety of questions.
9. How do I handle technical details and transitions in my script? Include instructions for managing technical aspects like screen sharing, slides, or video clips, and mark transitions clearly.
10. Can I make changes to my script on the fly during the webinar? Yes, minor adjustments are okay, but practice and preparation will help you stick to the script.
11. Are there resources or templates available for creating webinar scripts? Yes, various templates and resources are available online to help structure your script.
12. How can I practice and refine my webinar script for a polished presentation? Practice delivering your script, record yourself, and seek feedback from peers or colleagues.

Download our free webinar script templates now and start creating impactful webinars!

Creating the Perfect Webinar Script Doesn’t Have to Be Hard

A well-crafted webinar script helps hosts stay focused and ensures the event runs smoothly. Whether formal or informal, a script with detailed timing and content ensures that your webinar provides the most value to your guests in a timely manner.

With a solid webinar script, you'll be well on your way to delivering a successful webinar presentation, achieving desired audience engagement, and reaching your marketing strategy goals.

Are you looking for a webinar platform with exceptional engagement features? Request a demo to explore Hubilo’s capabilities!