In the not-so-distant past, communication was slowwwwwwwww. Letters, telegrams, landline telephones (who didn’t love wrapping a cord around their finger?!) were the ways to connect. Technology has dramatically transformed the way we talk, to the point where instant gratification is table stakes. How do companies not only keep up, but also lead with the fastest comms out there? Step into my office…
Before the digital age, communication was a time-consuming affair. Let’s take sending a letter:
Don’t worry, landline telephones came to the rescue! You could have more immediate conversations, but they were still bound by physical locations, limited availability, and the potential for busy lines or crossed wires. Email removed the barriers of time and space, enabling real-time conversations regardless of geographical boundaries. The internet further accelerated the pace (exponentially). Then someone made it his job(s) to revolutionize communication again with smartphones and mobile internet. Text messages, WhatsApp, and other messaging platforms allowed for quick and effortless exchanges. Social networking introduced a new era of real-time messaging and instant gratification. Communication became a constant stream of updates, notifications, and pings, catering to our desire for immediate responses and connectedness.The expectation of immediate communication became ingrained in our daily lives.
So we’re now accustomed to instantaneous responses, expecting others to be constantly available and responsive. The delay of even a few minutes can lead to frustration or anxiety, as we have become conditioned to receiving immediate output. How do companies even try to keep up?
Let’s take communicating post your (very, very successful) Webinar as an example.
Currently, you’re likely manually creating the following assets (as fast as you possibly can):
And that’s just the start. Even with a killer team, each of these assets takes time. Valuable, valuable time. And in an age where everything is immediate, time is something you just don’t have.
Okay, enough build-up.
I am thrilled to introduce the Snackable Content Hub, Hubilo’s answer to producing content for you instantly and automatically. With the Hub, 1 Webinar becomes a blog + e-book + linkedin ads + social media posts + infographics + video shorts + more. I’ll say it again: instantly and automatically. On average, this saves teams TWO WEEKS of time. You’re now not only communicating live with your webinar, but you’re immediately continuing the conversation through content. Immediate gratification? She’s a good friend of ours.
So I guess the real question is, what are you going to do with your extra two weeks?
Join our waitlist here: hubilo.com/snackable-content-hub
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