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Choosing the right virtual event platform can be daunting. There are so many options. Each platform offers unique benefits and challenges. In this guide, we’ll look at Zoom, BigMarker, and Hubilo. We’ll outline their strengths, core features, and any potential drawbacks. We aim to help you find a platform that suits your event needs perfectly.
Below is a concise overview comparing BigMarker, Zoom, and Hubilo on key capabilities.
Zoom lets you set up webinars, share registration links, and send reminders. However, customizing these emails is quite limited. If you want segmented messaging or automated drip campaigns, you’ll likely need to pair Zoom with a dedicated marketing tool. Also, Zoom’s built-in email editor does not include drag-and-drop features.
BigMarker shines in the pre-event phase. It comes with up to 15 landing page templates. You can easily add speaker info, session details, and your own branding. One-click login is also supported. This feature makes it simple for participants to access future webinars without juggling new passwords.
Hubilo sets itself apart with a native email builder. You can automate invites, reminders, and post-event follow-ups. The platform also lets you create custom landing pages, ensuring a consistent journey from sign-up to live event. These integrated marketing tools help reduce no-shows and increase attendance.
Zoom’s customization is minimal. You can update a few colors, add a logo, or change some text on the registration page. Advanced branding—like hosting a landing page on your own domain—usually isn’t available on standard plans. If you need a polished, fully branded experience, Zoom on its own might not suffice.
BigMarker provides extensive customization features. It offers 15 design templates to help you match your look and feel. You can embed speaker bios, detail agendas, and display sponsor logos. This template-based approach goes beyond basic editing, making it easier to create a cohesive visual presence.
Hubilo offers deep branding capabilities. It supports white-labeling, custom URLs, and the ability to alter colors, fonts, and graphics. From registration pages to emails and event rooms, you can maintain a strong, unified brand identity. This broad customization makes Hubilo a go-to choice for businesses that want total branding control.
Zoom is popular for its user-friendly interface. Both hosts and attendees typically find it straightforward. You can run polls, allow Q&A, and share screens with a single click. However, there is no formal Green Room or backstage feature. If you’re hosting large events that need more production control, this could be a drawback.
BigMarker includes a backstage area for speaker coordination. You can preload slides, videos, and polls to smooth out the live experience. You also get recurring webinars in simulive and on-demand modes. The backstage (or green room) feature is particularly handy when multiple speakers or panels are involved.
Hubilo supports up to 30 speakers. It also gives presenters a private green room for real-time prep. Hosts get an in-depth speaker dashboard that tracks attendee engagement so they can adjust content instantly. This suite of speaker tools is ideal if you manage complex agendas or panels.
Zoom Webinars let you run polls, Q&A, and moderated chat. More robust engagement is often found in Zoom Meetings, which support breakout rooms and open chat. For extra features like quizzes or third-party games, you need to add solutions from the Zoom App Marketplace. This can complicate setup and might incur extra fees.
BigMarker is well-regarded for its engagement tools. You can run polls, gather questions, and show pop-up CTAs. These capabilities work well for single webinars or multi-track conferences. Chat, polls, and Q&A are core features. They help keep the audience involved throughout your event.
Hubilo provides various interactive elements. These include Q&A, polls, quizzes, and clickable CTAs (Conversion Prompts). You can lead attendees to specific resources or forms during the event. Language translation also helps you reach global audiences. Overall, Hubilo stands out in sustaining attendee focus and encouraging active participation.
Zoom allows you to record sessions for later viewing. Yet, it doesn’t provide an automatic way to create highlights or clips from these recordings. You’ll likely need outside editing tools to make shorter videos or shareable snippets. Zoom’s main priority is reliable live streaming over post-event content generation.
BigMarker supports on-demand replays of recorded events. Attendees can revisit sessions at their convenience. However, it lacks AI-driven ways to produce quick clips or highlight reels. If you need advanced content repurposing, you’ll have to manually edit or use third-party services.
Hubilo uploads replays within 15–20 minutes post-session. It also uses AI to turn long recordings into brief clips, social posts, or written summaries, all housed in its Snackable Content Hub. This automation is highly useful for re-marketing or nurturing leads after the live event.
Zoom Webinars can host up to 3,000 attendees. The number of Zoom meetings will grow to 10,000 (depending on the plan). This scalability works for many event sizes. But if you need advanced controls or branding for very large conferences, Zoom might require external add-ons.
BigMarker serves a range of event sizes. Standard plans usually handle around 1,000 attendees. Enterprise editions raise that to 5,000 or 10,000. If you plan on extremely large events, you may need custom arrangements or special pricing.
Hubilo supports up to 100,000 attendees. This makes it versatile for anything from small workshops to giant global summits. The platform’s reliable infrastructure and load capacity are major strengths, letting you expand or contract based on your specific event scope.
Zoom provides basic data like attendee lists, durations, and poll responses. It doesn’t include lead scoring or robust analytics out of the box. If you want deeper insights, you’ll have to integrate Zoom with other platforms. Zoom also doesn’t offer built-in CPE credits or certificates.
BigMarker gathers detailed statistics: registration figures, audience attendance patterns, and chat or Q&A logs. It can also track clicks on CTAs. For advanced lead scoring, you’ll probably rely on external marketing or CRM tools. However, BigMarker does issue CPE certificates if you run educational or compliance-focused webinars.
Hubilo’s analytics are top-tier. It includes an Account Intelligence Dashboard that shows attendee engagement levels and session durations. A built-in lead scoring system awards points for various actions, triggering alerts when certain thresholds are met. This helps marketing or sales teams act quickly on highly engaged leads. Hubilo also supports CPE credits and certificates.
Zoom’s App Marketplace allows for connections with different CRMs, marketing platforms, and analytics tools. However, tasks like automated lead tagging or customized drip campaigns may require extra work or third-party apps. This can introduce complexity if you aim for fully automated, end-to-end workflows.
BigMarker integrates with key platforms like Salesforce, HubSpot, and Mailchimp. It also provides an API for custom solutions. Yet, more complex automation may need hands-on setup or technical expertise.
Hubilo natively pairs with leading CRMs (Salesforce, Microsoft Dynamics) and marketing automation solutions (HubSpot, Marketo). Data is synced automatically, enabling a smooth event-to-sales funnel. Its automation-focused design simplifies registration, engagement tracking, and follow-up. This keeps everything aligned in one unified process.
Zoom’s support varies based on your plan. Higher-tier plans typically include phone and chat support, while entry-level tiers rely on forums and documentation. During large events, immediate assistance can be hit-or-miss if you’re on a basic plan, which might be an issue for time-sensitive problems.
BigMarker offers email-based support during normal business hours and has extensive how-to resources. Enterprise users often receive priority response times and dedicated support. However, during busy periods or weekends, replies might be slower.
Hubilo delivers 24/7 support across all plans. This global coverage is crucial if you host events in different time zones. Live assistance is always available, and each plan comes with a customer success team. This is ideal for both technical and strategic guidance anytime you need it.
Zoom starts with a basic paid plan for workplace communication at $159.90/year per license. Then, you add specific webinar or event modules. There is a free plan for up to 100 participants, but it has limited features. Common paid options include:
Additional costs mount quickly if you need higher attendee limits or specialized functions like advanced marketing automation.
BigMarker has several paid tiers plus a 7-day free trial. Here are more details:
Hubilo presents straightforward pricing and a 14-day free trial:
Hubilo is a comprehensive virtual event platform built to engage attendees at scale. It excels in branding flexibility, AI-driven content repurposing, and seamless CRM integration. You can host anything from small webinars to global conferences. Its advanced features—like the Snackable Content Hub and lead scoring—boost brand awareness and audience involvement. These capabilities also streamline your lead generation and follow-up processes.
Interested in seeing what Hubilo can do for your virtual events?
Get a Demo to discover how Hubilo can help you achieve exceptional engagement, strong ROI, and a memorable experience for all participants.
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