Your event website works as the online representative for your event. Not only is it the official point of contact for you and your attendees, it is also a reflection of what your event is all about and the ideologies guiding it.
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Getting back on the topic, in the most basic sense, event websites work as a deal-maker or a total deal-breaker. Think of it this way.
A person from your target audience heard about your event and seems interested. S(he) looks for the details online and comes across your website.
Once they are here, they expect two things which, if fulfilled will make them your registered attendees:
1. They want the answers to all their questions regarding your event. The time, venue, date, speakers, event registration process, and anything and everything else.
2. They want to understand the quality and standard of your event and see if they match up to their expectations.
Thus, you need to work well on an event website design that will be sure to convert your website visitors into registered attendees.
“The event website is THE place to show off your outstanding event design, distinctive activities and unique sessions. Show off your greatness in a way that shouts “Are you not entertained?” — Russell Crowe style.
To help you get creative and give you some inspiration for coming up with a unique website design, here are 10 amazing event website examples. In all these best event websites, you can see how the designers have conveyed a clear-cut message in an efficient and attractive manner.
The website for this grand music and art festival is nothing short of a masterpiece. It definitely has its basics sorted with a clean interface and smart content. But apart from that, they have managed to put in a lot of other interactive elements that help attendees know everything they need to know about the event.
Not only have they added the bare minimum details, but they have taken a step forward and equipped event site with an intricate planner for the event.
From details about the festival maps to the foods and drinks, from the event experience to a festival directory, this guide is sufficient for attendees to plan their trip.
While such a design is definitely very productive and helpful for the registered attendees, it also leaves an implied message for the visitors. It tells them that you care about their experience in the event and you are ready to go beyond the conventional ways to make things better for them.
If you are planning to go for an event website that uses the best design technology along with amazing graphics and of course, the essential event details and elements, one of the best examples to look up to is the Kikk Festival 2017.
The designers have managed to literally breathe life into the website with its graphics. The menu bar helps you with efficient navigation to all the web pages which do more than serving the purpose of informing you about the event.
The theme of the website is definitely the main highlight. One look at it tells you that this is not one of your ordinary festivals out there and is something grander and better.
The website for India Bike Week 2018 is the perfect example that shows that even a one-page website can be brilliantly creative. Simply visiting the website can pump up some energy in your body. Watching the enthusiasm in the previous event editions in a stunning montage can surely get the biker in you all excited. Using such a first look of grandeur can help you leave a lasting impression on all the visitors of your event website.
The best thing about this website is that even while conveying all the essential details of the event the website keeps it all to the bare minimum. Thus, there is nothing in it to divert the attention from the focal point of the website.
4. Pegasus
This racing and wagering website won the price of the Best Event Website in the annual WebAward Competition, 2017. That award is definitely not for nothing and shows that the creators have done a great job designing the website.
The website definitely has a lucrative interface and a functional design. But the main focus of the website is the content. They have an elaborate and smart concoction of written and visual content which tries to address the different target demographics.
They have included the basic essential content that details you about the event;
Plus, they have also added other interactive types of content:
This sends out a subliminal message suggesting that the event goes beyond the fixed stereotypes and is actually meant for anyone and everyone who is interested enough to participate.
5. Dreamforce
Colours and graphics are very interesting options to brighten up your event website. You can tone them up or down to match the personality of your event and can convey clear messages as needed. Yet, most of the times, working with colours becomes risky in the sense that you might mismanage or rather misuse the elements and end up giving the website a not so amazing look.
The designers of the Dreamforce website are definitely great at their job which becomes clear from the first look of the website. While the website has enough colours to replace a child’s drawing book, it manages to keep the essence of the event and its professionalism intact.
The way they have been able to combine animated elements with the live ones is definitely commendable. It gives a totally fresh and positive effect which piques the curiosity of the website visitors.
6. Web Summit
The key element of this website is the level of grandeur with which it welcomes you. Visit the home page and you are greeted with a brilliant montage of the previous editions of the event with the words reading — “The largest tech conference in the world”.
The website efficiently displays the scale and level of the event while tactfully boasting of all their achievements. Even if the website visitor is an industry outsider, the design clearly indicates that this is a ‘one of its kind event’ and would be a delight to attend for anyone and everyone.
7. Converge SE
Converge SE is a brilliant example of how you can keep creativity intact even while going for minimalism. This website uses a limited number of essential elements yet manages to use them in a way that speaks clear messages and creativity.
The key feature of this event website is that they have maintained consistency throughout the websites of their event’s different editions. In this way, they have created a memorable and unique visual identity for themselves which sets them apart from other similar events.
While doing all of this, they haven’t even missed out on providing the essential event details and information through a responsive and functional platform.
8. Google I/O
While the event name is sufficient to inform the website visitors about the level of the event, the developers have worked smartly with the website design as well. The theme of the website is obviously in correspondence to the basic Google theme which is enough to create the brand association for the visitors.
Apart from that, most of the design elements are kept basic yet creative. The website has a clean interface with minimum elements. Yet every element is filled to the brim with an intricate design and creativity.
Even the content part of the website shouts “Just essentials” in every way. Thus, you don’t find a crowded lot of content. If your event also carries the image of minimalism, the Google I/O website is a great example to follow.
9. Digitized
The event website designers of Digitized have ensured to maintain the image of the event as a design conference in every element of the website. This website is a great example for those who are looking to develop a creative website filled with elements yet is not too crowded and overpowering.
The sketchy colours and the vibrant font style directly appeal to the designer in every website visitor making them all interested in the event.
Apart from being totally functional and informative, the website displays a trendy and hip image of the event in a way that calls out to the visitors to attend the event.
10. Image Festival
This direct appealing method to the target audience sets the website apart, making it extremely interesting. Additionally, while doing that, it does not even miss out on any professional or informative aspect of the event, making it an ideal example to look up to.
Have your own favorite event website examples you’d like to share? Feel free to share your insights with us on Facebook, Twitter, and LinkedIn. To know more about us or book a demo, visit us here.
Hiteshree Dudani is an event tech enthusiast who has successfully organised many eminent events. The list includes charity events, youth fests, seminars, workshops and a lot more. She is currently associated with the event technology company Hubilo. She works for the company's blog which has a wide range of useful content for event planners, event techies and event marketers.
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