Promoting your digital event well makes a great deal of difference for your event’s success. It's common knowledge by now that organizing a virtual event is no child's play. The scope is vast, and the intricacies are many. With 100s of events demanding people’s attention everyday, it has become crucial for event organizers to have an impactful event marketing strategy in place.

Let's go over the best ways on how to promote an event online to create a buzz, have attendees sign up, and be excited to engage with your event.

1. Landing Page

A landing page is a one-stop destination for everything your attendees need to know about your event. It’s your event’s home on your website.

Tips:

• Provide key information like the agenda, details, speaker information, etc.
• Mention a clear Call To Action (CTA) to increase conversions.
• Supplement with high-quality photographs and graphics.

How It Helps:

• Directs website visitors to the event.
• Allows you to take advantage of your existing website SEO.
• Lets people easily share the key details with their network.

Read and Learn: How to Add Energy, Impact, and Results at Every Stage of Your Webinar

2. Referral Marketing Program

Word-of-mouth marketing is still a super strong way to gain traction. When you convert one visitor into a future attendee, you gain an agent to promote your event to more people.

Tips:

• Give clear prompts throughout the user's journey encouraging them to refer your event to more people.
• Encourage people to share the event on their personal social media once they've signed up.
• Create a referral marketing program offering attendees perks or discounts on group sign-ups.

How It Helps:

• Increases your reach into a circle of more qualified audiences.
• Increases the chances of getting more than one sign-up at a time.

3. SEO

Every page on your website needs to be SEO-friendly, including your event landing page.

Tips:

• Research industry-specific, high-performing keywords and target those through your copy.
• Pay attention to basic SEO requirements like meta descriptions, tags, formatting, etc.

How It Helps:

• Can lead to your event page ranking for keywords with good search volume.
• Search engines are a great source of incoming hot leads.

4. Social Media

3.96 billion people, about 58% of the world population, across the globe use social media across different platforms. If you are organizing a virtual event, it needs to be on social media.

Tips:

• Event promotion on Facebook, Instagram, LinkedIn, etc., can prove to be very lucrative.
• Promote your event through unique content strategies, videos, and even hashtags.
• Redirect users to your landing page.

How It Helps:

• Boosts the overall buzz-creation and increases your event’s reach.

5. Influencer Marketing

Choose macro and micro-influencers from your industry and event category to further spread the word about your event.

Tips:

• Provide event-specific content and key messages to the influencers.
• Partner with influencers for multiple social media platforms.
• Look out for organizations, brands, and media channels with a wide reach too.

How It Helps:

• Expands your reach to a targeted audience.
• Adds an extra layer of trust and legitimacy for the attendees.

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6. Partner Marketing

Leverage your internal pool of influencers - event speakers, sponsors, and exhibitors for your virtual event promotion. Encourage these event collaborators to post about the event on all their social media channels.

Tips:

• Provide content and ideas to partners about what to post.
• Repost and engage with the content that they create through your social media profiles.

How It Helps:

• Creates awareness about your event among highly relevant audiences.
• Encourages avid followers and fans of speakers to sign up for the event.
• Provides good, organic content for your social media channels.

7. Email Marketing

If you have an existing email list at your disposal, what better way than to use it to promote your event.

Tips:

• Write exciting copy and use visuals to enhance the appeal.
• Mention a clear CTA and direct people to your landing page.
• Offer special perks to past/existing customers.
• Add a plug about your event in your regular newsletter.

How It Helps:

• Allows you to make the most of your existing database.
• Reaches people who are more likely to convert since they are aware of your brand/organization.

8. Press Release

Don't be the only one speaking about your event. Get other people talking. Press releases are just as effective for promoting a virtual event as they are for offline events.

Tips:

• Write a wholesome press release that is exciting and informational.
• Target news desks, media outlets, free press release websites, and industry-specific media channels.

How It Helps:

• Boosts your reach into an audience base that may be unaware of you.
• Builds trust and legitimacy through affiliation with a trusted publication.

9. Content Marketing

The results that quality content can bring are irreplaceable by any other channel. It forms the backbone of your entire virtual event marketing strategy.

Tips:

• Keep the content crisp and easily digestible.
• Highlight the benefits of attending - topics that will be discussed, key speakers, exhibitors, etc.
• Create interesting posts, short blogs, behind-the-scenes content, and short videos.

How It Helps:

• Allows your event to stand out among the crowd.
• Offers valuable information to potential attendees, building interest and excitement.

10. Online Media Coverage

You can also reach out to blogs, e-magazines, and email newsletters. Get the word about your event on to industry-specific online media channels with a wide reach.

Tips:

• Collaborate to create value-adding content and promote your event subtly.
• Keep the articles on third-party websites keyword-optimized too.
• Ensure you are receiving backlinks to your website/landing page.

How It Helps:

• Takes the news of your event to a newer audience and generates awareness.
• Helps you leverage the SEO rankings of the partner publication.
• Improves your search engine rankings through backlinks.

While these are some of the most effective ways to promote a virtual event, you can explore other creative routes in combination as well. Promoting your event online in a versatile manner through multiple channels offers you a plethora of benefits. You can also repurpose content across platforms to do this in a time-efficient manner. From creating a buzz to getting more registrations, the ROI for these promotional activities is immeasurable.

If you need an all-in-one event platform that makes it easier for you to plan and execute the most brilliant virtual events, check out Hubilo. Join the league of businesses across the world using Hubilo to take virtual events up a notch.