When planned correctly, a webinar presentation is a great tool to educate participants on a chosen subject and to attract new leads. Whether it is your first time putting together a webinar presentation or you are looking to improve your skills, we are going to give you all the information you need to become a pro at planning a webinar!
Creating a webinar presentation requires preparation and planning. We are sharing with you 7 steps you should follow if you are interested in planning an effective webinar presentation.
The first thing to do is research the subject and to take notes on what the most important points are. Choose a topic that is relevant to your audience. It will boost interest and participation.
Even if you don’t have much time to plan, take the time to organize your presentation by creating an outline of your presentation. Trust us, planning beforehand always ends up saving you time! The goal of a webinar presentation outline is to help you organize your thoughts and shape your presentation. Be sure to include essential parts, such as key points and summaries.
It may be your first time creating a webinar presentation but it probably won’t be the last, which is why designing a template can help you save time in the future. Some important elements that your webinar presentation template should contain include company branding, a title slide, an index slide with the agenda, a Q&A slide, a call-to-action slide, and a thank you slide.
“A picture is worth a thousand words” is a popular saying – and it is true! Incorporating visuals into your webinar presentation will not only save you time by not having to write down your notes, but it will also help you communicate your message more effectively while keeping your audience engaged. Choose images, videos, and graphics that are relevant to your topic and easy to understand for participants. Keep in mind that people can access webinars from different devices so make sure your visuals are of high quality and can be displayed clearly on different screen sizes!
Calls to action are a crucial part of webinar presentations, whether the presentations are educational or aimed at promoting a product or service. Adding a call-to-action slide will encourage participants to take action to support your case. For example, it can encourage your audience to visit your website or make a purchase.
Take the time to carefully read your content to check for any grammatical errors, typos, or incorrect information. If you don’t want your webinar presentation to look unprofessional, proofreading is the solution. Using grammar checking software can be a helpful tool, and asking another person to proofread is also a good idea as sometimes, it can be difficult for the original writer to notice any mistakes.
Now that you have created your webinar presentation, the final step is to rehearse it. Give yourself enough time ahead of the virtual event to do so. While the quality of the content plays a major part, the way you will deliver it is important too. According to studies, when information is shared in a story format, listeners are 22 times more likely to remember facts from the story. You can practice looking at your audience through the camera, while talking at a nice pace and with a clear and enthusiastic tone.
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One of the most important components of webinars are the deck slides. They help you communicate your message to the audience and if designed correctly, are a good way to get and keep the audience’s attention. Here are 11 tips that you should consider when designing your webinar presentation deck.
Slides with long texts and no visuals is the perfect recipe…for disaster! Your goal as a host is to deliver relevant content to your audience and to keep them interested and engaged; not to make them sleepy! Choosing the right visuals such as images, GIFs, animation, and videos is key to grab participants attention and to make your virtual event fun and engaging.
One of the many benefits of webinars is that people can participate no matter where they are around the globe and can join from any device. For that reason, it is important to choose a font size and style to make the slides easy to read, even for the audience using their smartphones.
This helps you catch attendees’ attention better. Our designer advises you “make important callouts big and bold! Whether that’s a quote or a key stat that you want to highlight.”
Make sure no important information is delivered in an overlapping slide. “If the presenter will overlap with the on-screen slides, be sure to keep that in mind when designing (i.e. don’t put important information in the area where they will overlap).”
Branding your webinar presentation is a great way to increase recognition and to boost attendance. By including your company logo to the slides and using your brand colors, you can be sure to make a good impression on the audience and increase the chances of them remembering your company.
Another tip when creating your webinar presentation deck is to keep the text to a minimum and to use bullet points. Don't overwhelm your audience with dense text that will be difficult for them to read while they are listening to the presentation.
It is always a good idea to let participants know ahead of time how long the webinar will last, so they know what to expect. Share the agenda with them and stick to the time limit to make sure you leave enough time for Q&As.
Using contrasting colors on your webinar presentation slides will make it easier for the audience to read the text and increase their interest.
When creating your slides, it is always good to include an index at the beginning of the presentation to highlight the content and give an overview of the presentation to the audience. Once the webinar has passed, stay in touch with attendees and send them the presentation for reference. This can help you generate more interest and increase leads for the future. Hyperlinking your index will make it easier for participants to navigate to slides that are relevant to them.
At the end of the presentation, ask attendees if they have any questions. According to statistics shared by Duarte, 64% of people believe that a presentation that is flexible and allows for two-way interaction is more engaging than a linear presentation. In order to avoid getting caught off guard, make notes ahead of time to be prepared to answer any questions they may have.
No matter how familiar you are with the topic covered during the webinar, creating a webinar presentation can be a long task that requires a lot of work. Since you will be putting a lot of effort into it, why not use the webinar presentation more than once? To generate more leads in the weeks and months after the event, record your webinar and allow viewers to access it on-demand, or you can upload it on other platforms as well as on your webinar landing pages.
What may look like a perfect webinar presentation to you may not seem like one to other webinar hosts and attendees. After all, it all depends on the topic being covered or the objectives that you are hoping to achieve by hosting the webinar. However, here are some key slides that all webinars should include.
Start the webinar presentation with an “About me” slide, to quickly introduce yourself to the audience. Share your experience and qualifications that led you to be the best person to host the webinar.
Another key slide that your webinar presentation should include is a Table of Contents slide. It is a great way to build the audience's interest by letting them know what will be discussed in the presentation. Consider interlinking your slides to make your presentation interactive and easy to navigate, especially if this presentation will be distributed later on.
Determine what kind of format would help you best deliver your presentation. You can go the easy route and use text slides, but using different formats such as videos, diagrams, or data charts will help you grasp your audience's attention.
Consider using short and relevant videos in your webinar presentation’s slides. Videos can be used to explain a complex idea or to better illustrate a point. According to information gathered by TechSmith, 83% or respondents prefer watching video to audio and text for accessing information and instructional content.
Visual elements such as charts and diagrams will capture your audience’s attention and help them understand more complex concepts or ideas. Therefore when you can, use diagrams over texts.
Slides with quotes from a trusted source or customer can be used for social proof if you want to share what real people are saying about your products or services and your brand in general.
Participants might have questions for you at the end of your presentation but may be intimidated to speak in front of the rest of the audience. For that reason, include a Q&A slide and break the ice by asking them questions to initiate the conversation.
End the webinar presentation with a call-to-action that will help you reach your objectives. For example, if your goal is to raise brand awareness, your call-to-action could be to ask participants to post about the webinar on their social media.
Hopefully by now, you should know how to make a good webinar presentation like a pro! With all the information and tips we shared with you, you should be able to plan a webinar that will grasp your audience's attention from start to finish!
The next step is to learn how to host a webinar and to find the best platform to host your webinar. Request a demo and reach out to event specialists at Hubilo to know more about the platform and its features.
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Hubilo is the webinar platform built for marketers that helps you 2X your pipeline. Founded in 2015, Hubilo's powerful engagement features, dedicated client experience team, and custom branding tools have helped create over 12K virtual events & webinars, creating hundreds of millions of minutes of high-engagement experiences and counting. Headquartered in Bengaluru and San Francisco, Hubilo's 200+ employees are dedicated to enabling webinars & virtual events that convert.
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