Summary

COPA-DATA, a global leader in industrial automation, relies on Hubilo to deliver high-quality webinars that engage audiences across the globe. By integrating seamlessly with HubSpot, the platform allows COPA-DATA to streamline its lead management and improve webinar processes. In 2023, they reported €87 million in revenue, employed 400+ people, and partnered with over 450 companies across 50+ countries. Based in Salzburg, Austria, COPA-DATA specializes in industrial and energy automation and uses webinars to engage and educate its customers.

Challenges

• The previous platform restricted admin access, limiting the ability of global subsidiaries to fully engage in the webinar process.
• A smooth integration with HubSpot CRM was crucial to simplifying lead management and streamlining the marketing funnel.
• The company needed an easy-to-navigate interface and powerful engagement tools to deliver a professional experience for both attendees and speakers.

How Hubilo Transformed COPA-DATA’s Engagement and Efficiency

• Implementation:
  COPA-DATA transitioned to Hubilo’s platform and hosted several successful webinars, including a large hybrid event, "zenonIZE." Hubilo's email manager ensured seamless communication with attendees, while its HubSpot integration standardized lead management and reduced manual processes. The broadcasting studio provided an elevated experience for speakers and attendees alike.
• The Key Benefits:
  • Hubilo’s dashboard offers an intuitive interface, making it easy to manage upcoming and past events with clear visibility.
  • Unlike the previous webinar platform, which restricted the number of admin seats, Hubilo allows for unlimited admin access, enabling broader engagement across global subsidiaries.
  • The backstage features provide a highly professional environment that fosters engagement during the webinars.
  • Easy integration with HubSpot allows for smooth lead management and consistency across COPA-DATA's subsidiaries worldwide, empowering each team while maintaining global standards.
• Future Outlook:
  As part of a multi-year service agreement, COPA-DATA sees Hubilo as a long-term partner, with the potential to drive further growth and engagement through its customizable and user-friendly platform.