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Jan 2025

Hubilo Powers GRAITEC’s Webinars, Driving 50% More Registrations and 35% of Global Leads

Company Overview

GRAITEC is a global provider of Building Information Modeling (BIM) and Industry 4.0 software and consulting services, serving the Architecture, Engineering, and Construction (AEC), Energy and Infrastructure (ENI), and Manufacturing industries. Founded in 1986 in France, it’s one of the largest Autodesk partners, with €300M in billings, 270,000 users, and operations in 15 countries.

The Numbers That Matter

  • Lead Generation Impact: Webinars account for 30-35% of GRAITEC’s global marketing qualified leads (MQLs), playing a key role in lead generation.
  • Registration Growth: Achieved a 50% increase in average webinar registrations. 
  • Higher Attendance Rates: Improved attendance from 35% to 50%, demonstrating better attendee experience.
  • Increased Engagement: High usage of interactive features like file downloads and conversion prompts, driving deeper engagement.

Challenges Before Hubilo

GRAITEC uses webinars to educate on BIM and Industry 4.0, engage their audience, and build thought leadership to attract customers and drive growth.

Prior to adopting Hubilo, GRAITEC faced several challenges with their previous traditional legacy platform, including:

Hubilo’s Impact

Streamlining Global Operations

With operations in 15 countries and multiple stakeholders, GRAITEC needed a flexible, centralized platform. Hubilo allowed each country’s marketing manager to independently create, manage, and promote webinars while ensuring consistency.

Enhanced Engagement and Lead Generation

Enhanced Engagement and Lead Generation

  • Custom Branding: Hubilo enabled tailored branding that improved the attendee experience.
  • Dynamic Interaction: Features like downloadable files, clickable conversion prompts, and live chat enhanced attendee engagement.
  • SEO Optimization: Hubilo’s native SEO settings boosted registrations, driving a 50% increase in average sign-ups per webinar. By optimizing meta keywords and descriptions, they improved search visibility, making it easier for attendees to find and register. One event even set a record with 1,700 registrants.

"Webinars are absolutely strategic for us, not just for lead generation, but for educating customers on our solutions and driving product awareness,” said Misty Scott, who played a key role in harmonizing GRAITEC’s global webinar programs.

"Hubilo Has Completely Outperformed Our Previous Platform"

"Hubilo has completely outperformed our previous platform. The ability to deeply customize events and engage attendees with features like raise hand, emoji reactions, and downloadable content has made a significant difference in our webinars."

Misty Scott
Country Marketing Manager at GRAITEC

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