Webinar Goals and Challenges

The company aimed to improve the webinar experience by enhancing user engagement and personalization through better branding and more streamlined email automation.

They faced challenges with the previous platform (GoToWebinar), which had a complicated and stressful user interface and required time-consuming manual email follow-ups.

Ensuring ease of use for all team members, including those resistant to new systems, was also a significant challenge.

Results Achieved

Using Hubilo, the company achieved:

• A more intuitive and user-friendly webinar interface that boosted engagement for both hosts and attendees.
• Automated email follow-ups saved significant time and effort, simplifying communications.
• A 70% attendance rate, far exceeding the industry average of 45%.
• More than 90% of registrants received confirmation and reminder emails, which directly contributed to the higher attendance rates.
• 7 additional team members were smoothly onboarded thanks to Hubilo’s ease of use and streamlined workflows.

This increased efficiency and ease of use made the webinar process smoother and more effective, receiving positive feedback from team members, even those typically resistant to new systems.

Key features of Hubilo that attracted the company included:

• User-Friendly Interface: The team, including members new to the platform, found Hubilo intuitive and efficient
• Automation: Reduced manual workload through automated email follow-ups and CRM synchronization
• Customization and Branding: Extensive options to brand every aspect of the webinar, enhancing professional appearance and consistency
• Enhanced Accessibility: Built-in closed captions for wider audience accessibility

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