About Searce:

Searce is a technology consulting firm founded in 2004, specializing in cloud computing, AI, and analytics. With 18+ locations, 1,300+ experts, and 1,000+ projects, it delivers innovative solutions to various sectors globally, including tech startups, finance, travel, retail, healthcare, manufacturing, and education.

Webinar Goals and Challenges:

The primary objectives are to engage cold and warm prospects through webinars and to create reusable content for various marketing channels. Key challenges include initial engagement with prospects, efficient management and repurposing of webinar content, streamlining registration and attendance tracking, and coordinating responsibilities across different teams and regions.

Success is measured by the type and number of registrants. For enterprise-level discussions, 15 C-suite attendees from mid-market to enterprise companies are considered a success. For broader webinars targeting startups, SMBs, and mid-market companies, an attendance of more than 50 is desired.

Results achieved:

• Efficiency Gains:
  • Simplified Tracking: Hubilo automates tracking webinar registrations and attendance, integrating data into HubSpot and the sales system.
  • Faster Lead Management: Lead assignment now takes 48 hours instead of several days.
  • Reduced Manual Effort: Tasks like data exporting and email setup, which used to take a full day, are now automated saving approximately 8 hours per event setup.
• Content Repurposing:
  • Webinar-generated content (Snackable Content Hub) became a rich source for post-promotion activities.
• Higher ABM ROI:
  • Hubilo’s account intelligence feature provided valuable insights into top engaged accounts, aiding targeted marketing efforts.

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Conclusion:

Hubilo has enhanced the company's webinar strategy, optimized content creation and distribution, and reduced manual workload with its automation and integration features. This allows the marketing team to focus on strategic initiatives, driving better engagement and effectively nurturing leads with targeted, high-quality content

Want to learn more about Hubilo? Request a demo, and our sales team will walk you through the details.

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