California WIC Association is a non-profit organization on a mission to help WIC (Women, Infants, and Children) communities. CWA helps nourish, educate, support, and empower families with the required training and support services needed to build a healthy future.
Easy session management with the ability to upload, view, and deliver session content easily. They also wanted speakers to have the flexibility of recording the session content on the platform of their choice.
A dedicated trade show area to host their vendors and showcase their partners.
Ability to connect and network with attendees like they would in a physical event.
It fulfilled all their three asks of a virtual events platform.
Organizers and speakers could easily record sessions, upload session content, and even make last-minute changes without any hassle or interruption in session delivery.
The team could easily host their vendors, business partners, publishers, and health care providers inside the platform using virtual boots and demo rooms. It gave the desired interactive spaces for attendees and vendors to interact with each other. In addition, the CWA team was able to empower their partners to collect lead data, something that wasn’t possible with in-person events.
The team highly appreciated the availability of multiple attendee engagement and networking options from an array of options such as smart matchmaking, 1:1 meetings, instant video calls from within the platform, event feed, leaderboard, polls, and quizzes to ensure an engaging attendee experience.
The CWA team started seeing the benefits of going virtual from the get-go. They were able to target a larger audience than ever before. Attendees who previously faced budget constraints were now able to attend the events from the comforts of their homes. The number of attendees increased by 60%. And going virtual also meant a reduction in event production spends. It helped the CWA team spread more brand awareness, attract more attendees, and create a bigger impact for the communities they serve.
Growth in attendance by 60%
Rise in attendee engagement and interactions
More impact with less costs
Increase in new member acquisition Organizers