Why GITEX, one of the world’s largest technology exhibitions, chose Hubilo to host its first ever hybrid edition

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About GITEX 2020

GITEX (Gulf Information Technology Exhibition) is an annual consumer electronics and computer exhibition, trade show, and conference. Considered as the flagship technology event of the Middle East & Africa, GITEX is one of the largest tech exhibitions in the world.

It fills up the entire complex of the Dubai World Trade Centre and is spread over about a million feet of exhibition space. Technology leaders and startups from around the world convene at GITEX to showcase and to understand the latest advancements in enterprise IT, cloud, 5G, big data, cybersecurity, blockchain, quantum computing, immersive marketing, and fintech.

For its 40th edition in 2020, GITEX went hybrid for the first time with Hubilo. From 6-10 December 2020, it ran 6 different themed shows with over 55,000+ attendees joining virtually.

Challenges with going hybrid

The GITEX team wanted to ensure that virtual attendees get access to the entirety of the exhibition experience as would the in-person attendees.

To achieve this, they had to overcome five main challenges for their first ever hybrid exhibition.

Scalable & seamless event

Create a seamless, easy to use, and engaging hybrid experience at scale for attendees, exhibitors and sponsors alike. GITEX usually hosts over 150,000 attendees and 5000 exhibitors. Choosing a powerful platform that could handle this scale smoothly and reliably was of paramount importance to GITEX. 

Intelligent lead generation

Easy management and intelligent lead generation for multiple sponsors, exhibitors, and partners were a must-have for the GITEX team. This meant hosting their event on a platform that not only has easily navigable partner dashboards but also provides in-built lead data collection and intelligent analytics.

Flawless hybrid experience

To replicate the entire event agenda virtually, with simultaneous tracks & different exhibition areas, the GITEX team needed a platform that could make agenda and exhibition navigation a cakewalk for all stakeholders. They needed to create a single access point for all the sub-events, exhibition areas, and networking lounges.

Meaningful networking in a hybrid environment

The team wanted to simulate the relationship-building and networking capabilities of an in-person event in the hybrid setup. This meant offering networking capabilities both online and offline among attendees as well as between attendees and exhibitors.

In event support

To have access to a support system that caters to attendees, exhibitors, sponsors, and organizers alike, both for the in-person as well as the virtual venue.

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GITEX team started looking for a hybrid event platform that could scale seamlessly, give superior, engaging experience to all event stakeholders, and provide exceptional offline & online support. Even after the team evaluated dozens of platforms, it couldn’t find one that could manage all its needs for a hybrid exhibition of the scale of GITEX.

When the team found Hubilo, they were thrilled to discover that Hubilo matched all their 5 requirements for a hybrid event platform.

Strong attendee engagement

Hubilo is built to scale smoothly to host for as many concurrent users as the events demand. Platform’s easy UI and gamification features ensure an engaging experience for all attendees.

Easy sponsor management

Hubilo’s sponsor and exhibitor management dashboards are super intuitive and easy to navigate for both organizers and partners. Multiple exhibitor-centric features are built into the platform to encourage attendee-exhibitor engagement and to smartly capture lead data. Sponsors and exhibitors can leverage the “Exhibitor Central” to showcase their brand, share contact information, and capture leads by scanning the QR codes of visitors.

Seamless hybrid experience

Hubilo provides one-touch access to sessions and tracks happening parallelly through a ‘Multi Event Web Application’. The efficient UX of Hubilo’s virtual event reception area makes the navigation of the hybrid event’s agenda clear, intuitive, and easily understandable.

Relevant networking

Hubilo’s AI-powered ‘Smart Matchmaking With Exhibitors’ feature surveys attendees’ interests and pairs them with relevant exhibitors. 1-1 chats & video meetings, breakout rooms, and sponsored lounges boost attendee engagement and encourage networking.

White-glove service

Hubilo provides 24*7 online as well as on-site technical and customer success support to ensure organizers have all the help they need to execute a successful hybrid event.

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GITEX 2020 proved to be one of the largest global disruptive technology events of the year. It clearly demonstrated the effectiveness, value, and power of hybrid events to the world.

Results Speak






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