How Smartly.io used Hubilo to host the world’s largest social advertising summit

About Sofa Summit by Smartly.io

Sofa Summit is the world’s largest social advertising summit that brings together top brands from around the world to share their social media advertising strategies.

Sofa Summit sees participation from the world’s leading CMOs, digital & social marketing leaders, creative directors, and teams of various social media platforms such as Facebook, Instagram, Snap, and TikTok

The annual conference is hosted by Smartly.io, the leading social advertising automation platform that helps creative and performance marketers automate their social advertising to optimize revenue generation from social channels.

Challenges with pivoting to virtual

Creating engagement

Provide exemplary attendee experience with multiple engagement options.

Enabling ease of use

Intuitive agenda navigation and seamless session-viewing experience.

Facilitating networking opportunities

Easy UI that supports networking among attendees and brands.

Branding the event

Make the virtual conference look and feel like the Smartly.io brand.

Enter

Rich attendee engagement

Hubilo’s in-built gamification features and leaderboard functionality helped in boosting attendee engagement.

Seamless navigation

A flexible agenda layout empowered the team to create multiple tracks in the agenda to effectively segregate sessions and cater to attendees across different time zones.

Multiple networking opportunities

Intuitive and attractive virtual booths facilitated a systematic display of products by different brands and encouraged attendees to network with the brands’ representatives.

Deeply customized experience

Hubilo’s extensive focus on custom branding capabilities and associated features helped the organizing team create a similar look and feel for the platform as their own website.

A dedicated Customer Success Manager from Hubilo’s team helped the organizing team in onboarding the platform, navigating various features, creating an attendee-friendly environment virtually, and executing a successful conference with high participation & brand engagement.

02

Days

15k+

Attendees

50

Online sessions

50+

International Speakers

Results Speak